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How to Succeed Through Failure

Fitness Franchise Podcast

Release Date: 05/26/2021

The No Nonsense Approach show art The No Nonsense Approach

Fitness Franchise Podcast

Your host Bryce Henson, interviews today’s guest Stuart Brauer, owner of “WTF Gym Talk.” Stuart is a self educated student of strength and conditioning, continually learning and growing.  He is a business consultant, gym owner, and speaker, his company offers social media copywriting services.   Are you looking for a no nonsense straight shooting approach to your business, lifestyle, and fitness?  Then Stu is definitely your man!  Listen in for key insights into marketing, opening and running a microgym, and all things commercial real estate on today’s...

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Franchising PR Practices show art Franchising PR Practices

Fitness Franchise Podcast

Your host Bryce Henson, interviews today’s guest Zack Fishman of Fishman PR Firm. Zack is the Director of Innovation at Fishman PR where he runs business development and helps innovate on Grand Openings, Content Marketing, and agency operations.  Hear about how the Fishman family built one of the most sought after PR firms and how they continue to strive to be the best for their clients. Over the past 25 years, Fishman PR has perfected a proven method of developing PR strategies that drive the right qualified leads to franchise sales teams. There’s more to franchise lead generation PR...

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The Business Growth Guru show art The Business Growth Guru

Fitness Franchise Podcast

Your host Bryce Henson, interviews an amazingly successful and motivating guest on today’s show.  Cameron Herold a top business consultant, best-selling author, and speaker. Cameron has built two 100 Million Dollar companies and engineered 1-800-GOT-JUNK?’s growth from $2Million to $106 Million in revenue. Cameron teaches others from his experience and happily shares his expertise with other dynamic business leaders. Listen along to hear how he has done it all and how you can too! 01:14 - Your host Bryce Henson introduces today’s guest Cameron Herold, “The Business Growth...

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10 Questions from our Franchise Advisors show art 10 Questions from our Franchise Advisors

Fitness Franchise Podcast

Your hosts Bedros Keuilian and Bryce Henson team up on today's show to answer the top 10 questions you asked the franchise advisors.  There are many different factors to consider when thinking about opening up your very own Fit Body Boot Camp.  Have you ever been curious about where, how, and when to open up a gym?  Maybe you're curious about how to staff a gym and what kind of software you would use.  Today your hosts break down the top questions into easy-to-understand tips, tricks, and strategies.  Tune in for a very knowledge-filled episode on building a Fit Body...

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Success Loves Speed, Delay Kills Dreams show art Success Loves Speed, Delay Kills Dreams

Fitness Franchise Podcast

Your host Bryce Henson interviews Craig Ballantyne on today’s show. Listen in to learn how Craig has built five 7-figure businesses in five different industries, written three books, and mentored thousands of entrepreneurs all over the world. Learn valuable tips and tricks for being a successful entrepreneur in the fitness industry from one of the greats himself. Get the inside scoop on Craig’s 5 high end skill strategies to increase your ability to make more money and grow your business. 00:50 - Your host Bryce, introduces today’s guest Craig Ballantyne, entrepreneur extraordinaire,...

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Fitness is For Everyone show art Fitness is For Everyone

Fitness Franchise Podcast

Your host Bryce Henson interviews today’s guest, certified nutrition coach and operator of Fit Body Boot Camp in Fresno, CA Darrylynn Silva.  Listen along for an inspirational story of transformation at its best as we learn about Darrylynn’s struggle with obesity.  Get an inside look at the struggles around childhood obesity and how passion and commitment can fuel your journey too.   00:46 - Bryce introduces today’s guest, certified nutrition coach and operator of Fit Body Boot Camp in Fresno, CA Darrylyn Silva. 1:30 - Darrylynn shares her very personal story of...

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Training For Warriors show art Training For Warriors

Fitness Franchise Podcast

Your host, Bryce Henson interviews the man of many talents and accolades, Martin Rooney on today’s show.  Martin Rooney, an internationally recognized trainer, speaker, author and pioneer of strength and conditioning, is the founder of Training For Warriors.  Learn about being an athlete to training athletes from the man himself. Follow along as Bryce dives into highlights from Martin’s books and how he uses them in his training.  Tune in today as we dive into all of the amazing achievements he has accomplished and learn some valuable tips along the way.  1:00 - Your...

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Securing the Best Location For Your Business show art Securing the Best Location For Your Business

Fitness Franchise Podcast

Your hosts Bryce Henson and Bedros Keuilian team up for today’s show to give you key points on securing a location for your gym. Follow along as this powerhouse duo share first hand experience on the top four important points to follow in getting started with securing a location. Fueled with many years of expertise and trial and error, these two have narrowed down the most important factors and are sharing them with you today! 00:55 - Fitness Franchise Podcast super hosts Bedros and Bryce join together on today’s show to talk about all things location. 01:20 - Bedros begins with the...

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The Power of Personality Training show art The Power of Personality Training

Fitness Franchise Podcast

Your host, Bryce Henson interviews the man of many talents, Merrick Rosenberg.  Merrick is the author of several books about the power of personality including: “The Chameleon” and “Taking Flight.” He’s the CEO of Take Flight Learning, a training company that has worked with hundreds of thousands of people around the world. He co-founded team builders plus in 1991, along with many other impressive accolades over the years.  Merrick shares with us his backstory through college, developing his idea and the trials and triumphs he faced along the way.  Learn first hand...

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Full of Fitness Joy show art Full of Fitness Joy

Fitness Franchise Podcast

Your host of the Fitness Franchise Podcast, Bryce Henson interviews one of Fit Body Bootcamp’s very own coaches on today’s show.  Introducing Alicia Pickney, our Yorba Linda, California’s facility coach.  Alicia started off her career in the fitness industry as a competitive dancer where she first became passionate about health and fitness.  Alicia has worked her way through the reins of being a gym rat to being an amazing coach and fitness enthusiast.  Learn how she worked through her shyness and became empowered on the microphone, to programming and delivering...

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More Episodes

What if you woke up tomorrow unafraid of failure? What if someone told you failure is the secret to success? Ask any successful individual, and they're likely to tell you their most significant accomplishments came from failing. Their success came from realizing that failure is not the end. It's simply the beginning of the next attempt. 

In today's Fitness Franchise Podcast, Bryce Henson speaks with Fernando Bonato, founder of Double Win Consulting, a marketing agency helping brick and mortar businesses dominate their local market. 

Fernando is also a former business coach who helped take Fit Body from a licensing program to a franchise system, helped successfully open over 150 locations, and managed the Fit Body Mastermind for new franchisees. 

He shares his professional insight into the world of digital marketing, what to look for in a marketing team, why success is on the other side of failure, and so much more. 

"If you want longevity, if you want to market your business for the long haul, for years to come, you have to pace yourself and learn about your audience." -Fernando Bonato

Here's what you don't want to miss:

  • 2:45 Immigrating to the US and chasing the American Dream
  • 10:00 Developing a franchise model and open new locations
  • 15:25 Being a high performer and stepping up as a leader
  • 20:39 Outsourcing your marketing team and generating more leads
  • 25:25 Finding the right marketing advice and playing the long game
  • 28:05 The marketing tactics that work and split testing your ideas
  • 31:22 The complexity of digital marketing and hiring a team
  • 36:00 Marketing concepts and making sense of the data
  • 40:30 The stoic philosophy and searching for timeless wisdom 
  • 44:30 Preparing for failure and how action alleviates anxiety
  • 48:19 The pitfalls of routine and the power of personal development 

Connect with Fernando

https://2x-win.com/

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