FMN 034: A Facebook Ad Strategy to Increase Your ROI
Food Marketing Nerds Restaurant and CPG Marketing Podcast
Release Date: 03/31/2017
What to Know When Scaling From Farmers Markets to +5000 Stores with David Czinn
Food Marketing Nerds Restaurant and CPG Marketing Podcast
On the show, we have David Czinn, co-founder and president of D'Vash. If you’re not already familiar, D’Vash’s makes a line of all-natural sweeteners which are derived from superfoods, like dates and sweet potatoes, (think “syrups" and "nectars”, except with 25% less sugar than regular honey). While the idea of using dates to create a sweetener is pretty new in the US, date syrup has been around for a long time – as in, dating back to the biblical era. During a trip in the Middle East, David and his best friend, Brian, tried date syrup for the first time and became obsessed....
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How Actually Listening to Customers Can Uncover Huge Opportunities, with Jägermeister's Chas Littlefield
Food Marketing Nerds Restaurant and CPG Marketing Podcast
On the show today, we have Chas Littlefield, VP of Marketing for one of the largest spirit brands in the world: Jägermeister. As a heavy hitter in the industry, Jägermeister is recognized across the globe, in just about every country. New product launches aside, brand awareness isn’t necessarily the main challenge at Jäger’s scale. the question instead becomes “how do you influence the way consumers think or feel about a brand they already know,” or at least think they know. In our conversation, Chas and I discuss some of Jäger's recent campaigns and innovations, all of which...
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How to Stress-Test Your Brand Strategy with Michael Keplinger
Food Marketing Nerds Restaurant and CPG Marketing Podcast
Joining us on this episode, we have Michael Keplinger, Director of Strategy at Smashbrand. Even if you’re not familiar with Michael’s agency, you’ve certainly seen their branding and packaging work on shelves, both at grocery stores or even in your own home. Smashbrand uses a research-forward process to stress-test brand strategy and packaging design, which helps them better understand what sways consumers in a given purchase decision. Smashbrand works with brands like Kool-Aid, Yucatan Guacamole, 7-Eleven Private Label, Duracell, and even PayPal. While their brand work reaches beyond...
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Demystifying Branding: How to Develop to a Winning Brand Strategy with Fred Hart
Food Marketing Nerds Restaurant and CPG Marketing Podcast
On the show today, we have Fred Hart, partner and creative director at Interact. Fred is a Food Marketing Nerds regular - he’s been on the podcast a handful of times, and he always brings new knowledge and a fresh perspective – which is why we keep inviting him back on. Interact, is a world class branding and packaging design firm that specializes in CPG. They recently launched a really informative series called SprintToSuccess, which explains the branding and packaging design process. The content dives into the research, strategy, and creative work that goes into identifying and...
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Performance Branding: Building Brand Equity at Every Stage of the Funnel with Hayley Raymond of HelloFresh
Food Marketing Nerds Restaurant and CPG Marketing Podcast
We have an awesome interview lined up for you. Hayley Raymond, Associate Director of Brand Marketing at HelloFresh, joining us out of Brooklyn for today’s episode. HelloFresh has grown into the leader in the meal kit space, and as a direct to consumer company, they’ve built their portfolio of brands largely through performance marketing. While branding and performance marketing have traditionally been somewhat at odds with one another, a big part of Hayley’s role is to break down silos and make sure is building brand equity at every stage of their marketing funnel. In this...
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Creating Change: Outmaneuvering the Titans of Industry, with Chloe’s Fruit CEO, Michael Sloan
Food Marketing Nerds Restaurant and CPG Marketing Podcast
On the podcast today, we have Michael Sloan, CEO of . If you’re not familiar with the company, you are seriously missing out. Chloe’s makes several different varieties of clean ingredients, frozen treats that I can say from personal experience, are incredibly delicious and very quality. Whether you’re a rising startup or the industry leader, product quality is critical to long term success. But, as you likely know as a listener of this podcast, there’s so much more than goes into which challengers become and remain household names, and which ones become statistics. In most...
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How COVID-19 is Impacting the Wine and Spirits Industry, with Luke Lahman, Business Development Manager at E&J Gallo
Food Marketing Nerds Restaurant and CPG Marketing Podcast
Luke Lahman, who is a long-time friend of mine and repeat guest on Food Marketing Nerds joins us on the show today out of Scottsdale, AZ. Luke is the Business Development Manager at , the largest winery in the United States. Luke joined us back in Season 1 to discuss in-store marketing, which I’d strongly recommend if you’re interested in learning more about merchandising and influencing purchase decisions at the POS. It was one of our most downloaded episodes of last season, so we invited Luke back on to talk to us through the impact COVID-19 has had on the wine and spirits...
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Performance Marketing Like the Pros with Margaret Fortner of Hydrant
Food Marketing Nerds Restaurant and CPG Marketing Podcast
We’re chatting with Margaret Fortner, Head of Growth at the digitally savvy Hydration mix company, . The company has thrived as a direct to consumer brand; so much so, they’ve recently expanded into the retail space. Hydrant is as data-driven as companies come, which has helped them dominate the world of e-commerce. As Head of Growth, a big part of Margaret’s role is to help make sense of the company’s sales and marketing data, making sure important learnings are taken into account throughout her team’s ongoing efforts. Looking at their digital advertising, Hydrant may have 50...
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How Break Through Your Brand's Growth Plateau with David Klavsons, CEO of Calypso Lemonade
Food Marketing Nerds Restaurant and CPG Marketing Podcast
We’re chatting with David Klavsons, CEO of King Juice / Calypso. By volume, is the leader in bottled lemonade, and while the product has always been amazing, the company’s growth was a little stagnant. That is, until David entered the picture. Since assuming the role of CEO, David has staged a massive turnaround, helping Calypso in all areas from marketing and branding to sales and distribution. In his words, Calypso has focused on mastering the basics, and that approach is paying dividends. David has extensive CPG experience, having worked at Pepsi, Kraft, and Frito Lay - helping...
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The Do’s and Don’ts of Social Video in 2020 with Matt Oesterle
Food Marketing Nerds Restaurant and CPG Marketing Podcast
On the show today, we’re jumping into some do’s and don’ts of social media video. With how aggressively social platforms change and release new features, we brought on Matt Oesterle, manager of video production at our own Blue Bear Creative, to talk through the latest best practices relevant to food marketing in 2020. If you’re looking to up your content game on social, this episode offers plenty of practical insights on how to set your videos up for success. Let’s get after it.
info_outlineThis week’s episode is a solo-cast - which means you’re hanging out with yours truly. We’re talking about smart Facebook ad strategies to grow your sales without breaking the bank.
As a marketing consultant, I firmly believe there is no better place to spend advertising dollars right now than Facebook, which is why I wanted to do an episode solely focus ed on this topic.
While we have another solocast planned on Facebook ads for restaurant brands, this episode focuses primarily on how CPG brands can grow their sales with a few simple tactics.
In this episode, you’ll learn:
- Why you should absolutely be advertising on Facebook if you’re not already
- What are the most common mistakes brands make with Facebook advertising
- How to set up a process that will drive higher ROI for your brand
And a lot more…
If you’re a Facebook ads whiz, go ahead and skip this episode. But if you’re not, or you’re starting to dabble in Facebook ads and want to up your game, then don’t go anywhere just yet.
For transcripts or more information, visit FoodMarketingNerds.com.