Funnel Reboot podcast
My sister-in-law Janice works at the forefront of Medical Sonography. You may know it by the name Ultrasound, where non-invasive sound waves are sent into the body, which bounce off tissue and get displayed on a monitor. It has the ability to evaluate anatomy in an increasingly wide range of structures such as abdominal organs, the heart, vasculature and muscles in patients of all ages as well as the most commonly known purpose of obstetrical ultrasound. In the past 35 years, ultrasound has changed from a tool that was used solely by Radiology and has now expanded into being used by almost...
info_outline Everyday use of Google Analytics, with Dana DiTomasoFunnel Reboot podcast
Episode 188 Dana DiTomaso embarked on her digital marketing journey over 20 years ago, initially working in tech support for a CRM before founding a web design company in 2002. In 2000, clients sought her expertise in increasing website traffic, propelling her into the world of Search Engine Optimization (SEO). By 2012, Dana became an active participant in the SEO community, sharing insights on technical and local SEO topics. Dana, having typed her first line of code in 1982, consistently demonstrated an entrepreneurial spirit and started delivering talks and presentations since 1998....
info_outline High Impact Content Marketing, with Purna VirjiFunnel Reboot podcast
In numerous companies, the approach to content strategy appears to be nonexistent, marked by haphazard content creation and dissemination. A notable absence of a cohesive plan to align content with overarching marketing objectives is evident, leading to a disjointed and less effective approach. In light of these challenges, it becomes imperative for companies to recognize the critical significance of implementing a robust content strategy. The upcoming discussion will delve into a methodology that not only addresses these shortcomings but also promises to elevate content creation to a level...
info_outline Successful Change, with Susan OdleFunnel Reboot podcast
Increasingly, many Marketing teams have been forced to transform their own teams, or the Business as a whole has had to start transforming itself. But no matter how technically sophisticated they are, no matter how many consultants they have or how many Project management meetings they hold, most companies struggle through these transformations. At best, when transformations succeed, they leave heart-ache and sore feelings Most of them revert to the status quo they tried so hard to shake. Those leading the initiative end up demoralized, marginalized or downsized. People who say...
info_outline Hosting Events that Generate Leads, with Michael TuckerFunnel Reboot podcast
One thing that professional services and solo subject matter experts struggle with is building an audience and influencing their purchases. Creating a content marketing engine that achieves this can take agonizingly long - years even. But virtual events that are properly marketed seem able to shorten that timespan. My guest, Michael Tucker, has refined a program that develops virtual events for clients, and over the past 3 years it has accelerated post-event prospect discussions and sales success. Graduating from Campbellsville University in Kentucky, he now calls Florida home ...
info_outline Prophecies and Pleas of an Advertising Man, with Myles YoungerFunnel Reboot podcast
You could say that the marketing field is going through exciting times right now. But you shouldn’t say that everything’s rosy. Here are examples of issues we’re grappling with: The use of SaaS by Marketing may have freed us from being chained to the IT department, but after 25 years of binge buying all these point solutions, we’re saddled with loads of Technical debt, and the order to repatriate customer data from all these servers. CMOs are tasked so much with explaining technology out there, much of their time is used up by the C-Suite’s questions, leaving little time for...
info_outline Diverse Data Tracking Methods, with Adam GrecoFunnel Reboot podcast
Episode 183 As a Disclaimer, note that there’s no sponsor or affiliate relationship with the vendor interviewed here. They're simply on the show to give their perspective on our topic. As trite as it sounds, the way that we look at the world affects our understanding of it. Let me tell you about a time I noticed this. When I was a kid, I would go to school, walk into my classroom, and see my teacher there. She was such a constant there, I imagined that she never left the classroom, she was a fixture of the room, part of the furniture. It’s like the teacher didn’t persist as a person who...
info_outline Voice Marketing, with Susan WestwaterFunnel Reboot podcast
Today's episode looks at how pervasive voice technology is, and how marketers can make better use of it. After spending over twenty years in marketing agencies, Susan Westwater became cofounder and CEO of Pragmatic Digital. Susan has talked and written on the role voice & conversational AI plays in marketing and business strategy. Susan is coauthor of Voice Strategy: Creating Useful and Usable Voice Experiences. Recently, she co-authored the book Chapters & Timestamps 0:00 Intro 2:30 About Voice marketing 27:15 PSA 28:00 Susan’s process for enabling voice...
info_outline Data For All, with John ThompsonFunnel Reboot podcast
When a person interacts with their device or goes online, who owns their data? Today’s guest says they do, and marketers should be paying them for the privilege. Right now, you might think this person wears hats made out of tinfoil. It may surprise you to learn they are the Global Head of AI at (EY) Ernst & Young, having also been an analytics executive at Gartner and CSL Behring and graduating from DePaul with an MBA. John Thompson has written four books. I found out about him through his 2020 book Building Analytics Teams, which led to him being a guest on this show back in 2023....
info_outline Privacy & Data Governance, with Siobhan SolbergFunnel Reboot podcast
If you go to Wikipedia and type , it’ll describe it as “a situation that involves two sides, where the result is an advantage for one side and an equivalent loss for the other. In other words, player one's gain is equivalent to player two's loss, with the result that the net improvement in benefit of the game is zero” Many think that’s how privacy regulations are affecting marketing. Anytime client privacy is upheld it’s at our expense. We’re losing; they’re winning. Zero-sum game. disagrees. She says you can effectively market to your client in a way that does right...
info_outlineWe’ve all been pitched by MLMs in consumer categories like weight-loss and cosmetics. You should know there are similar operators in the corporate marketing world, scamming even experienced business leaders.
Someone who’s seen this up close is agency owner Mike Pacitto. He’s angered by not only the real monetary damage scams cause; these bad actors also sour companies trusting the work of legitimate marketing agencies like his and mine.
In this episode, Mike raises issues like:
- How the internet amplifies the moral hazards of scamming people, because the vendor can set up a website for a negligible cost and disconnect themselves from it in an instant.
- What are the vendor’s responsibilities in screening the buyers with whom the odds of success will be highest
- How Marketing scammers and gambling institutions sell a money-losing activity but that gambling advertisements come clean about this, while scammers claim that they can make people money.
- How not to become a victim.
For complete Show Notes, go to: http://leadgeneering.com/episode-31-dissecting-marketing-scams-with-micheal-pacitto