loader from loading.io

Bye KPI. Hello Full-funnel dashboard, with Jacob Varghese

Funnel Reboot podcast

Release Date: 01/10/2024

Deeper Clarity - Better Results, with Nilufer Erdebil show art Deeper Clarity - Better Results, with Nilufer Erdebil

Funnel Reboot podcast

Episode 209 When it comes to initiatives humans undertake, we only need to look at a few to see how they can fail spectacularly. One example:  The iconic came from a competition won by a young Danish Architect. The board who’d commissioned him to build it was told it would be completed by 1963, but things were so chaotic and so behind schedule, he had to be fired. It is truly a marvel of design, but it’s a posterchild for poor projects because it didn’t open until 1973.    Another example: Out of a desire to research high-energy particles and potentially solve the...

info_outline
The Data Storyteller's Handbook, with Kat Greenbrook show art The Data Storyteller's Handbook, with Kat Greenbrook

Funnel Reboot podcast

Episode 208 People resist change. They only stop resisting when they’re convinced the change is needed. They’re only convinced change is needed when they grasp the truth. The best way to present them the truth is with data.    You might think that what works on people is a dry statistical presentation of the data in all its Indisputable, inscrutable glory.  Nope. Those avoiding change give themselves offramps by arguing about your data. History shows that to persuade people to take an action, it takes taking them through data in a way that grabs them emotionally. Some...

info_outline
The Smart Advertising Book, with Dan White show art The Smart Advertising Book, with Dan White

Funnel Reboot podcast

Episode 207 Those of you who know me outside of this podcast, know that if I’m doing anything that involves advertising, whether it be in a classroom or a consulting setting, I think of ads as a complicated puzzle that is never fully solved. While it may not have a predictable outcome, there are a few key principles about it that are always true. I’ve picked up these lessons one at a time, either by studying competitors or through the brands that entrusted me to run their ads—sometimes through painful trial and error. The models and principles that emerge from this process become a...

info_outline
Causal Artificial Intelligence, with John Thompson show art Causal Artificial Intelligence, with John Thompson

Funnel Reboot podcast

Episode 206 There’s no denying that ChatGPT and other GenerativeAI’s do  amazing things. Extrapolating how far they’ve come in 3 years, many can get carried away with thinking GenerativeAI will lead to machines reaching General and even Super Intelligence. We’re impressed by how clever they sound, and we’re tempted to believe that they’ll chew through problems just like the most expert humans do.  But according to many AI experts, this isn’t what’s going to happen.   The difference between what GenerativeAI can do and what humans can do is actually quite...

info_outline
Marketing more efficiently with AI, with Rich Brooks show art Marketing more efficiently with AI, with Rich Brooks

Funnel Reboot podcast

Episode 205    Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine.  He founded The Agents of Change a weekly podcast that has over 550 episodes. He is a nationally recognized speaker on using digital channels like search, social media and mobile for marketing to your audience. Rich also hosts the Agents of Change conference which takes place October 9th and 10th both virtually and in his hometown of Portland, Maine.   Timestamps/Chapters 0:00:00 Intro 00:02:49 welcome Rich 00:08:56 using GPT to make text seo-friendly 00:17:32...

info_outline
Present Beyond Measure, with Lea Pica show art Present Beyond Measure, with Lea Pica

Funnel Reboot podcast

Episode 204 Eyes are important. Each of us puts heavy weight on our vision when forming a mental model of the world around us.Seeing is believing. This is so important in business, almost every time people meet, some visual tool guides the discussion - this practically essential object is a presentation, specifically a data presentation. But knowing what we know about our visual senses, creating something that’s tuned for people’s minds…as well as their hearts, takes combining neuroscience, storytelling, emotion, persuasion, design and effective communication.  That’s a lot to...

info_outline
Greenlighting your marketing strategy with a winning deck, with Shea Cole show art Greenlighting your marketing strategy with a winning deck, with Shea Cole

Funnel Reboot podcast

Episode 203:  How many words does a message need to be for it to be useful? Would you believe under 35 words, or under 160 characters? Here are some examples: Abraham Lincoln's Gettysburg address: “We cannot dedicate. We cannot consecrate we cannot hallow this ground. The world will little note nor long. Remember what we say here, but it can never forget what they did here.”  Suffragette leader Emmeline Pankhurst declared, “We are here not because we are law-breakers; we are here in our efforts to become law-makers.” Henry David Thoreau, in his book Walden, on experiencing...

info_outline
Prompt Engineering, with Mike Taylor show art Prompt Engineering, with Mike Taylor

Funnel Reboot podcast

Episode 202 One of the most famous western philosophers of all time is GWF Hegel. He influenced other thinkers like Karl Marx, Soren Kierkegaard and Jean-Paul Sartre. He lectured at the universities of Jena, heidelberg and from 1818 until 1831, at Berlin. As a matter of fact, his lectures there drew students from all over campus, to the point that the belltower at the University would sound its bell to announce the start of Hegel’s lectures People may have flocked to hear him, but that doesn’t mean they understood Hegel. One student who went on to write a biography of him was Karl...

info_outline
The Content Entrepreneur, with Joe Pulizzi show art The Content Entrepreneur, with Joe Pulizzi

Funnel Reboot podcast

Episode 201: While our guest wasn't the one who invented content marketing, by founding the  Content Marketing Institute, Joe Pulizzi became its standard-bearer. For decades now he has shown  marketers how to make their marketing better by building a media presence that directly connects them to their audience.  These days, Joe is saying this model applies to a much wider populace. He's showing how individuals can make a go of having businesses that are 100% content-based. He's urging these people, formerly known as the audience, to go make their own audience. He calls this type...

info_outline
Guest Insights show art Guest Insights

Funnel Reboot podcast

Episode 200 Podcasts are tiny time capsules, preserving moments of wisdom and insight. Every time I revisit past episodes, I am reminded of how insightful our guests have been. Certain themes consistently emerge, echoed by guests from the very beginning of the podcast to just yesterday. The cost of ignoring these insights is so high that they bear repeating. Tune in to our latest episode where I share six aspects of marketing that I didn't know when I first started this podcast. Please listen in on these valuable pieces of wisdom.   Links to all episodes that featured the people mentioned...

info_outline
 
More Episodes

Today’s talk is with a technology vendor, as a Disclaimer, please note that there’s no sponsor or affiliate relationship here. They're simply on the show to give their perspective on our topic.

Today we’re going to talk about leveling up beyond KPIs to data that visualizes our full-funnel.

Comedian George Carlin knew how complicated things get with marketing technology. Or, you can imagine that when you hear him talk about stuff. This is the feeling we can get watching our Marketing technology evolve before our eyes. As our  software tools grow, so does the complexity. We’re beyond the point of logging into each of them to see individual KPIs. They have just become too specialized, and now we need meta-tools, crafted solely to connect with the specialized marketing systems, to extract and roll up streamlined data that we can analyze or see on a dashboard.

It’s against this backdrop that I invited today’s guest. 

Jacob Varghese hails from India, having graduated with a BA from University of Mumbai. Since moving to Canada in the 1990s, he’s focused on building marketing machines and crafting go-to-market strategies that yield repeatable, predictable, and scalable revenue. 

Following experiences as a senior executive at numerous  B2B SaaS outfits, he’s now the Chief Sales and Marketing Officer at AgencyAnalytics.  His passion for augmenting marketing and sales through data and automation comes through in the insights he shares on his blog.

Links to all things mentioned will be in the shownotes on Ep 177's page on the Funnel Reboot site.