Creating an Automated Follow-up System with Ely Delaney, Co-founder of Your Marketing University
Release Date: 03/05/2020
Strategies for Reinstating Amazon Account Suspensions With Lesley Hensell
Innovations and Breakthroughs
Lesley Hensell is the Co-founder of Riverbend Consulting, an e-commerce and Amazon consulting agency. The company’s experts help sellers resolve account listing suspensions and other challenges. Lesley has personally helped hundreds of third-party sellers get their Amazon accounts and ASINs back up and running for the past 10 years. She is the author of The Amazon Incubator: Grow Your Business or Hatch a New One, to be released in January 2024. In this episode… When Amazon sellers get their accounts suspended, it can damage their credibility among customers, lead to losses, and lower...
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Hardwon Advice on Entrepreneurship and Lead Generation With Lucas James
Innovations and Breakthroughs
Lucas James is the Co-founder and CEO of Twiz, a digital marketing agency focused on driving leads for B2B service companies and online stores. Based in Los Angeles, Twiz was founded on the idea that traditional marketing companies were charging businesses too much without producing enough results. Lucas is also the Co-host of the podcast, How To Scale an Agency, and produces a variety of other content in the area of AI news and developing tech. In this episode… Entrepreneurship requires taking careful and strategic steps to bring your ideas to life. To increase your probability of success,...
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Tips and Strategies for Building Recurring Revenue With Jordan Ross
Innovations and Breakthroughs
Jordan Ross is the Founder and CEO of 8 Figure Agency, a firm that helps businesses scale their annual revenue through better operational, fulfillment, and management processes. Since its inception, the agency has worked with over 700 agencies and helped add $100 million in annual recurring revenue. Before founding 8 Figure Agency, Jordan was an Operations Lead at Amazon where he ran a division with over 800 people. In this episode… What is the most essential part of scaling a business? Is there a single secret to building a sustainable company? Every entrepreneur aims to create a thriving...
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How To Be a Holistic Entrepreneur With Christene Marie
Innovations and Breakthroughs
Christene Marie is the Founder and CEO of The Knowing Agency, a brand identity and integrated marketing agency. The company helps empathy-driven brands develop marketing strategies to create connections with their target audiences. Christene has worked with brands like Amazon, Toyota, NAACP, and the W. K. Kellogg Foundation. She is also an international speaker and has a new book coming out this spring. In this episode… How much do you know about the people in your business? What strategies can you use to empower them? Developing interpersonal relationships with your team and customers...
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Best Practices for Succession Planning With Laurie Barkman
Innovations and Breakthroughs
Laurie Barkman is an M&A advisor and the former CEO of a $100 million revenue company that was sold to a Fortune 50 business. She now guides business owners as an M&A intermediary, facilitating both sell-side and buy-side transactions. Laurie is a dynamic speaker who has consulted, advised, and presented to hundreds of CEOs and business owners. She is the author of The Business Transition Handbook: How To Avoid Succession Pitfalls and Create Valuable Exit Options and is the host of the award-winning podcast, Succession Stories. In this episode… When planning to exit a business, the...
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How To Prepare for a Successful Business Exit With Greg Maddox
Innovations and Breakthroughs
Greg Maddox is a Senior Business Advisor at Cultivate Advisors, a consulting firm that partners with small business owners to help them grow sustainably and rediscover the joy in entrepreneurship. With a background in the financial services industry, Greg works with business owners to plan and maximize their business exits. He is a serial entrepreneur and was also the Founder and CEO of the Maddox Group. In this episode... What does it take to successfully exit a business? How can you make informed decisions and gain the financial freedom you desire after selling? According to Greg Maddox, a...
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A Supportive Community for Entrepreneurs
Innovations and Breakthroughs
Chris Heivly is a serial entrepreneur, angel investor, and the Managing Director at Build The Fort, an umbrella entity that serves entrepreneurs, and startup companies. He is one of the nation's leading experts on launching startups and has been dubbed The Startup Whisperer. Chris co-founded MapQuest, which was sold to AOL for $1.2 billion. He is also a public speaker and the author of Build The Fort: Why 5 Simple Lessons You Learned as a 10 year-old Can Set You Up for Startup Success as well as Build the Fort: The Startup Community Builder's Field Guide. In this episode…...
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Strategies for Preparing an e-Commerce Brand for Exit
Innovations and Breakthroughs
Yoni Kozminski is the Founding Partner of South Col, an accelerator fund that partners with e-commerce brands to provide capital, strategic advice, operational support, and exit strategy. He is also the Co-founder and CEO of MultiplyMii and Escala, where he helps e-commerce businesses to grow and scale. Yoni has more than 15 years of experience in digital marketing and creative advertising for top brands like Mercedes-Benz, Mastercard, Sony, and Medtronic. He is also the host of the Successful Scales Podcast. In this episode… Preparing a business to sell takes time. From streamlining...
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How To Create an Effective Sales Process
Innovations and Breakthroughs
Jim Padilla is the Founder of Gain The Edge, a company that works with legacy-minded professionals and entrepreneurs to create scalable sales systems. He is known in the personal development and business coaching world as the go-to guy for all things sales. Jim is also a master collaborator whose purpose is to help entrepreneurs leverage the power of collaboration to scale their businesses. In this episode… In a highly competitive market, entrepreneurs need to focus on building sustainable businesses that can run without them. To achieve this, it is essential to create a well-documented...
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How To Leverage Influencer Marketing With Gracey Ryback
Innovations and Breakthroughs
Gracey Ryback is a content creator, Amazon Live creator, and influencer marketing consultant. She works with e-commerce and Amazon brands to help them leverage the power of influencer marketing. With a focus on TikTok and Amazon Live, Gracey has worked with clients across multiple industries both on and off Amazon. She has grown a community of over one million followers. In this episode… Building a top brand on Amazon has become more difficult and expensive over the last couple of years. This is attributed to increased competition and the high costs of ads. To stand out from other players,...
info_outlineEly Delaney is an Automated System Strategist. He's the Co-founder of Purple Night Marketing and Your Marketing University, an education company designed specifically to help entrepreneurs discover the tools, technology and systems to go from surviving to thriving in their industry.
Ely has spoken to thousands of entrepreneurs at events. He is the author of two books, Marketing Tidbits, and Networking Tidbits. His passion for connecting people led to the creation of his best selling training course, Networking Like a Rockstar, that currently has over 1300 students registered globally.
In this episode…
People tend to buy things from people they know, like and trust. Generally, they have to get to know you before they can decide whether they like you. And when they like you, that's when they start to trust you. It is in that order for a very specific reason.
However, many marketers want people to trust them right out of the gate by pulling out their credit card, which a lot of people may not yet be ready. They don't know you enough, especially in today's world where everyone is an expert. So by initiating relationships with people by cultivating a very casual atmosphere and sounding like you genuinely want to help, you stand a high chance of building a mutually beneficial relationship.
Rich Goldstein, host of the Innovations & Breakthroughs podcast, is joined by Ely Delaney from Your Marketing University. Ely shares the email script he uses in his marketing and follow-up work, the benefits of automatic marketing, and why pitching should be avoided early on. Stay tuned.