Creating Defensible Unique Products as Opposed to Starting ‘Me Too’ Businesses with Carlos Alvarez, Founder of Blue Bird Media & Marketing Solutions
Release Date: 05/28/2020
Strategies for Reinstating Amazon Account Suspensions With Lesley Hensell
Innovations and Breakthroughs
Lesley Hensell is the Co-founder of Riverbend Consulting, an e-commerce and Amazon consulting agency. The company’s experts help sellers resolve account listing suspensions and other challenges. Lesley has personally helped hundreds of third-party sellers get their Amazon accounts and ASINs back up and running for the past 10 years. She is the author of The Amazon Incubator: Grow Your Business or Hatch a New One, to be released in January 2024. In this episode… When Amazon sellers get their accounts suspended, it can damage their credibility among customers, lead to losses, and lower...
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Hardwon Advice on Entrepreneurship and Lead Generation With Lucas James
Innovations and Breakthroughs
Lucas James is the Co-founder and CEO of Twiz, a digital marketing agency focused on driving leads for B2B service companies and online stores. Based in Los Angeles, Twiz was founded on the idea that traditional marketing companies were charging businesses too much without producing enough results. Lucas is also the Co-host of the podcast, How To Scale an Agency, and produces a variety of other content in the area of AI news and developing tech. In this episode… Entrepreneurship requires taking careful and strategic steps to bring your ideas to life. To increase your probability of success,...
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Tips and Strategies for Building Recurring Revenue With Jordan Ross
Innovations and Breakthroughs
Jordan Ross is the Founder and CEO of 8 Figure Agency, a firm that helps businesses scale their annual revenue through better operational, fulfillment, and management processes. Since its inception, the agency has worked with over 700 agencies and helped add $100 million in annual recurring revenue. Before founding 8 Figure Agency, Jordan was an Operations Lead at Amazon where he ran a division with over 800 people. In this episode… What is the most essential part of scaling a business? Is there a single secret to building a sustainable company? Every entrepreneur aims to create a thriving...
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How To Be a Holistic Entrepreneur With Christene Marie
Innovations and Breakthroughs
Christene Marie is the Founder and CEO of The Knowing Agency, a brand identity and integrated marketing agency. The company helps empathy-driven brands develop marketing strategies to create connections with their target audiences. Christene has worked with brands like Amazon, Toyota, NAACP, and the W. K. Kellogg Foundation. She is also an international speaker and has a new book coming out this spring. In this episode… How much do you know about the people in your business? What strategies can you use to empower them? Developing interpersonal relationships with your team and customers...
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Best Practices for Succession Planning With Laurie Barkman
Innovations and Breakthroughs
Laurie Barkman is an M&A advisor and the former CEO of a $100 million revenue company that was sold to a Fortune 50 business. She now guides business owners as an M&A intermediary, facilitating both sell-side and buy-side transactions. Laurie is a dynamic speaker who has consulted, advised, and presented to hundreds of CEOs and business owners. She is the author of The Business Transition Handbook: How To Avoid Succession Pitfalls and Create Valuable Exit Options and is the host of the award-winning podcast, Succession Stories. In this episode… When planning to exit a business, the...
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How To Prepare for a Successful Business Exit With Greg Maddox
Innovations and Breakthroughs
Greg Maddox is a Senior Business Advisor at Cultivate Advisors, a consulting firm that partners with small business owners to help them grow sustainably and rediscover the joy in entrepreneurship. With a background in the financial services industry, Greg works with business owners to plan and maximize their business exits. He is a serial entrepreneur and was also the Founder and CEO of the Maddox Group. In this episode... What does it take to successfully exit a business? How can you make informed decisions and gain the financial freedom you desire after selling? According to Greg Maddox, a...
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A Supportive Community for Entrepreneurs
Innovations and Breakthroughs
Chris Heivly is a serial entrepreneur, angel investor, and the Managing Director at Build The Fort, an umbrella entity that serves entrepreneurs, and startup companies. He is one of the nation's leading experts on launching startups and has been dubbed The Startup Whisperer. Chris co-founded MapQuest, which was sold to AOL for $1.2 billion. He is also a public speaker and the author of Build The Fort: Why 5 Simple Lessons You Learned as a 10 year-old Can Set You Up for Startup Success as well as Build the Fort: The Startup Community Builder's Field Guide. In this episode…...
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Strategies for Preparing an e-Commerce Brand for Exit
Innovations and Breakthroughs
Yoni Kozminski is the Founding Partner of South Col, an accelerator fund that partners with e-commerce brands to provide capital, strategic advice, operational support, and exit strategy. He is also the Co-founder and CEO of MultiplyMii and Escala, where he helps e-commerce businesses to grow and scale. Yoni has more than 15 years of experience in digital marketing and creative advertising for top brands like Mercedes-Benz, Mastercard, Sony, and Medtronic. He is also the host of the Successful Scales Podcast. In this episode… Preparing a business to sell takes time. From streamlining...
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How To Create an Effective Sales Process
Innovations and Breakthroughs
Jim Padilla is the Founder of Gain The Edge, a company that works with legacy-minded professionals and entrepreneurs to create scalable sales systems. He is known in the personal development and business coaching world as the go-to guy for all things sales. Jim is also a master collaborator whose purpose is to help entrepreneurs leverage the power of collaboration to scale their businesses. In this episode… In a highly competitive market, entrepreneurs need to focus on building sustainable businesses that can run without them. To achieve this, it is essential to create a well-documented...
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How To Leverage Influencer Marketing With Gracey Ryback
Innovations and Breakthroughs
Gracey Ryback is a content creator, Amazon Live creator, and influencer marketing consultant. She works with e-commerce and Amazon brands to help them leverage the power of influencer marketing. With a focus on TikTok and Amazon Live, Gracey has worked with clients across multiple industries both on and off Amazon. She has grown a community of over one million followers. In this episode… Building a top brand on Amazon has become more difficult and expensive over the last couple of years. This is attributed to increased competition and the high costs of ads. To stand out from other players,...
info_outlineCarlos Alvarez is the Founder and CEO of Blue Bird Media & Marketing Solutions which helps brand-owners grow their brands both on and off Amazon by employing effective marketing techniques and tools. He is also the Founder of Wizards of Amazon, an Amazon seller meetup group that holds frequent meetups in South Florida every month.
Carlos has been selling products both offline and online for more than 20 years. He has founded, grown, and sold more than a dozen companies. He is based in Miami and runs the largest Amazon Meetup group in the US.
Carlos Alvarez is also the host of the Wizards of Amazon podcast.
In this episode…
While it may seem easier to infringe on an existing intellectual property (IP) when it comes to creating products and designs, it comes with serious consequences and can spell trouble for a person and his company. Carlos Alvarez of Blue Bird Media & Marketing Solutions found himself in trouble when he and his business partner used another company's design to make a product similar to what the other company had created. They were fined a lot of money and he gained a lesson that he will carry over into the next businesses that he will establish later on.
Join Rich Goldstein in this episode of Innovations and Breakthroughs as he talks to Carlos Alvarez of Blue Bird Media & Marketing Solutions about the value of creating defensible and unique products as opposed to starting ‘me too’ businesses. He discusses the benefits of patenting your products and ideas, his learnings from his experience of infringing on an existing patent, and he also shares what they do at the local Amazon meetup group he organizes in South Florida. Stay tuned.