EP21 How to Close Five-Figure Cases with Sherrine Washington
Release Date: 04/22/2022
Growing A Dental Practice
In this episode, Mike is joined by Dr Mike Heffernan - Specialist in Prosthodontics, Harley Street practice owner, and Co-Founder of Dr Heff’s Remarkable Mints. Mike’s remarkable career has taken him to the US where he specialised at the University of Iowa, led him to part-owning a prestigious dental practice on London’s Harley Street, and drove him to build a fast moving consumer goods (FMCG) brand. Mike kicks the episode off by sharing details of his childhood. The son of immigrant Irish parents and one of five brothers, Mike’s family owned and operated a bakery. He says it was...
info_outlineGrowing A Dental Practice
In this episode, Mike is joined by Adam Smith - Co-Founder and Director of Sales at EnquiryBot; an advanced, automated chatbot and sales management system which increases website enquiries by at least 240% and returns an annual ROI in around 4 weeks. Adam discusses his background in golf and hospitality, and how his experiences helped him get to grips with dentistry faster. He explains what a chatbot is, and identifies the different types of “chat” you can find on a website. Adam then talks about the history of chatbots which were pioneered by large corporations with big budgets, and how...
info_outlineGrowing A Dental Practice
In this episode, Mike is joined by Dr Brett Wells - Owner of Wells Family Dental Group and Founder of DentalHQ; an online platform helping group practices and DSOs create and manage their own dental membership plans. Brett introduces himself as a dentist by trade and entrepreneur by passion, and it’s easy to see why. He’s a highly skilled clinician and savvy businessman who started his first practice from scratch after just 6 months as an associate, opened a second practice only several years later, started and sold a gourmet hotdog restaurant, grew two practices into a group, and founded...
info_outlineGrowing A Dental Practice
In this episode, Mike is joined by Dr Hussein Shaffie - Principal Dentist of Bexleyheath Dental Practice and The Sandford Implant and Cosmetic Centre. Hussein is passionate about cooking and has a YouTube channel called The Hungry Dentist. Dr Shaffie was born and raised in Iran, and was exposed to business from a young age. Hussein would regularly help his father who owned a chicken farm. When he was just 9 years old, Hussein’s father proposed a partnership with his son; if he raised a baby goat, he would receive half the money they received from selling said goat. He learnt the value of...
info_outlineGrowing A Dental Practice
In this episode, Mike is joined by Dr Ferhan Ahmed - Principal Dentist of Edinburgh Dental, Implant Trainer & Mentor, and Author of the book, Being Unstoppable. Ferhan has an incredible mind and is unbelievably driven to grow as an individual, as a clinician, as a teacher, and as a leader. He credits his strict morning routine - which includes waking up at 5am and running every day - with helping him get more done and pushing him closer to his potential. Dr Ahmed drops quotes throughout the episode from inspirational leaders such as Warren Buffet, Mahatma Gandhi, and Steve Jobs, and recommends...
info_outlineGrowing A Dental Practice
In this episode, Mike is joined by Dr Simon Gallier - Managing Partner of Future Health Partnership. Future Health Partnership utilises an employee ownership/partnership model and currently has 4 practices located in the North of Wales, Chester, and just outside Bolton. Simon qualified as a dentist in 1982, served in the Parachute Regiment, and previously owned a dental and whole body aesthetics clinic on Harley Street in London. He developed the concept of direct access in 2007 after working with Superdrug to put hygiene, whitening, and aesthetic clinics in their stores. Also in 2007 he took...
info_outlineGrowing A Dental Practice
In today’s episode, Mike is joined by Dr Karl Walker-Finch - Associate Dentist, Mentor, Lecturer, Blogger, and soon to be Author. This is a fantastic episode because at the time of recording, Karl was actually in the process of buying his first dental practice. Knowing we would be releasing this episode only after the sale was completed allowed Karl to be open and honest about his experience. Karl explains how he first got into dentistry and how his passion for dental implants came about. Not only did he obtain a Masters in Dental Implantology, but he also helps and inspires the next...
info_outlineGrowing A Dental Practice
In today’s episode, Mike is joined by Andy Acton - owner and director of the FTA group of companies which offers a full range of business services to the dental sector. This includes Frank Taylor & Associates, acquired by Andy in 2000, which is still the leading valuer and sales agent of dental practices in the UK. Andy is a sought after public speaker covering topics including leadership, management, marketing, and the future value of dental practices. He also co-hosts the Dentology podcast with his business partner, Chris Strevens. Andy explains how he got into dentistry and why he finds...
info_outlineGrowing A Dental Practice
Mike is joined by Sherrine Washington - founder and owner of REAL TALK Sales Consulting. Sherrine is a former Therapist turned award-winning, multi-million-dollar master sales coach & trainer. With Sherrine’s help Dentists and Treatment Coordinators can learn how to close five-figure cases on the same day of the consultation, and get paid in full! Sherrine shares the life changing experience that not only transformed her health, but also inspired her to change the lives of so many Treatment Coordinators by giving them the confidence to have real conversations with patients and openly discuss...
info_outlineGrowing A Dental Practice
On this week’s episode, Mike is joined by Adrian Dray - the go to data protection and GDPR expert for dental practices. Before setting up his own consultancy, he was the data protection officer for over 600 corporate and independently owned dental practices. Data protection and GDPR can be quite dry subjects, but Adrian has found a way to make them engaging. If you haven’t seen any of his social media posts, then you’re missing out! Adrian regularly delivers training to dental teams up and down the country. And on top of that, he’s a really nice guy and great to talk to. Adrian begins...
info_outlineMike is joined by Sherrine Washington - founder and owner of REAL TALK Sales Consulting. Sherrine is a former Therapist turned award-winning, multi-million-dollar master sales coach & trainer. With Sherrine’s help Dentists and Treatment Coordinators can learn how to close five-figure cases on the same day of the consultation, and get paid in full!
Sherrine shares the life changing experience that not only transformed her health, but also inspired her to change the lives of so many Treatment Coordinators by giving them the confidence to have real conversations with patients and openly discuss finances.
During the episode, Sherrine breaks down exactly what the role of a Treatment Coordinator/Patient Concierge involves, and how it fits within the dynamic of a dental practice. She points out that a lack of respect for the role often leads to individuals having split roles - which dilutes the power of a Treatment Coordinator.
Sherrine highlights the negative consequences of having the wrong Treatment Coordinator or not giving your Treatment Coordinator the right training. She recalls the situation of one particular Treatment Coordinator who would hope the patient would decide to go home and not convert, so they wouldn’t have to talk about money; leaving thousands of dollars on the table.
Sherrine explains when a brand new squat practice should hire a Treatment Coordinator, before she shares her number one piece of advice for practice owners.
If you want to grow your dental office and convert more leads into patients, then you need Sherrine Washington’s help to turn your Treatment Coordinator into a sales rockstar.
Website: realtalkselling.com
Email: [email protected]
LinkedIn: linkedin.com/in/sherrinewashington
Instagram: instagram.com/realtalksherrine
Phone: 980-939-5742
Visit the Growing A Dental Practice podcast page for more details and links to streaming platforms > patientboost.dental/podcast
This episode is brought to you by PatientBoost - The Business & Marketing Growth Consultancy for Dental Practices.
“We get it. Dealing with low value patients day in, day out is exhausting. That’s why we promise to help you earn an extra 10k per month in cosmetic treatments within 90 days.”
Book your free, no obligation triage call today to learn how we can help you earn more money, work less hours, and attract better patients.