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Discussion with the marketing expert Tim Fitzpatrick - S16 E05

Her Business Her Voice Her Conversation

Release Date: 06/30/2020

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More Episodes

Rialto Marketing 

Marketing expert Tim Fitzpatrick – “let's first start by defining what marketing is, I like to keep things as simple as possible. So, to me, marketing is getting someone who has a need or a problem that you can solve... To know like and trust you.

 It always comes back to the fundamentals. So what are the fundamentals? I like to call them the marketing strategy Trilogy.”

I also put together some resources for your audience that I think will help support what we talked about, https://www.rialtomarketing.com/her-business/

Key Points / show notes upon request ([email protected] – “show notes” in subject line)

  • Okay, the job of marketing is to warm potential prospects up to what we do, get them interested to the point where they're ready to buy or take that next step in some way, shape or form with your company
  • in down turns, a lot of business owners, one of the first things they look at doing is cutting marketing, Hey, how many employees can I cut... How much marketing can I cut? And to me, I just think that is a recipe for disaster long-term, because if you do not have marketing bringing in customers, how can you expect to do business.
  • if you can find a way to continue to invest in marketing while most of your competitors are cutting, you're setting yourself up to differentiate your business and laying a foundation where I think your business will thrive long-term.
  • if you do not have the fundamentals down, there's no way that you can step up to the plate with the baseball bat and expect to hit a fastball.
  • your target market, you've gotta know who your ideal clients are, Who do I wanna work with? Who do I do the best work for?
  • start to look at your messaging, okay, your messaging is what is going to create clarity, it's gonna create engagement, it's what makes your company memorable and magnetic. Okay. One of the biggest mistakes businesses make when they communicate what they do is they focus on them and how great they are, and the problem is our customers, they don't care about us, they care about what we can do for them.
  • 3rd step is your plan - the plan helps you identify when and what you're gonna execute on from a marketing perspective, okay, it gives you a framework that you can follow
  • Marketing plans is a 90-day sprint.

Spending thousands of dollars on this 10, 15, 20 page marketing plan that's in-depth is a waste of time cause they confuse most people, they end up going into a desk drawer and nobody ever looks at it again.

  Marketing plans we use, it can be on a single page of paper, there's six steps.

  • To contact Tim Fitzpatrick - best place is to go to our website, http://www.RialtoMarketing.com . I also put together some resources for your audience that I think will help support what we talked about, so if they go to https://www.rialtomarketing.com/her-business/ and I'll get you that link, so you've got it, but I put together some resources on the fundamentals that I think your audience will find super helpful, there is an option in there for sheet on how to avoid the most common website and mistakes that I think they may find really valuable, so they can head their check out the info and they can reach out to us there as well.