Industry Relations Episode 38: What the Tinder-ization of Everything Means for Real Estate
Release Date: 10/02/2019
NAR’s Continuing Legal Battles
Industry Relations
Not one week goes by without some huge industry news surrounding NAR. In this episode, Rob ang Greg discuss the D.C. Circuit Court of Appeals' reversal in the NAR vs. US lawsuit, paving way for a new probe in the wake of the pending commission lawsuit settlement. Rob and Greg explore the antitrust lawsuit's history, implications of the reversal, and how it aligns with their predictions for the industry and future of NAR. Greg talks about the NAR-DOJ agreement and potential political impacts, while Rob focuses on the long-term effects. The dynamic duo stress on focusing on industry...
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The NAR Settlement Part 2
Industry Relations
Did you catch the sparks fly on the last episode of Industry Relations? In case you missed it, last week Rob and Greg got into a verbal fistfight. Made up. Became friends again. And are now ready for round 2. Rob and Greg continue their NAR settlement talk, post verbal tussle. Exploring NAR's $418 million settlement, they talk about the association's PR challenges, trust issues, and internal rifts. Questioning leadership and missed PR opportunities, they call for urgent reform. Facing a crucial crossroads, the industry risks becoming a societal scapegoat. Rob and Greg urge...
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The NAR Settlement: The Good, the Bad, and the Unknown
Industry Relations
What will the recent NAR settlement mean for the future of real estate, technology, and industry navigation? In this episode of Industry Relations, Rob and Greg discuss the outcomes of the recent NAR settlement. They provide insights on the agreement, exploring their reactions and perspectives on the settlement's details. From provisions to backlash, they discuss public perception, legal frameworks, and implications for agents, brokers, and the market. During the discussion, Rob and Greg also disagree with one another at times, and fight like a married couple. After this episode discussing the...
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A Multi-Million Dollar Settlement: Unpacking NAR's Landmark Deal with the DOJ
Industry Relations
Tune in to this must-listen episode of *Industry Relations* for an incisive breakdown of the NAR's landmark settlement, its ramifications, and the many lingering questions that promise to shape the discourse in real estate circles for years to come. Whether you're a real estate professional, an industry watcher, or just keen on understanding the forces shaping one of the economy's key sectors, this episode is for you. In a pivotal episode of Industry Relations, hosts Rob Hahn and Greg Robertson dive deep into a recent seismic shift within the real estate horizon—The National Association of...
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Is the Real Estate Industry Getting Their Mojo Back?
Industry Relations
What does the future hold for real estate commissions? On this episode of Industry Relations, Rob and Greg discuss the Clarity event and the legal updates regarding real estate commissions. They explore the concept of concessions and the issue of steering in the industry, the need for improved buyer agency agreements and buyer presentations and the defiance of industry professionals and the potential impact of government regulations on real estate commissions. Rob and Greg also cover various topics related to the real estate industry, including the myth of the Australian model, the reality of...
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Does NAR have a competence problem?
Industry Relations
Who bears the brunt of legal defense costs? What financial toll does this uncertainty cast on associations? On this episode of Industry Relations, Rob and Greg dive into the pressing issues faced by the National Association of Realtors (NAR) and its profound impact on local associations, MLSs and brokers. The insurance dilemma that has recently come to light, along with the unclear communication and lack of transparency from NAR is concerning to put it mildly. And the conversation doesn't stop at insurance mishaps. Rob and Greg confront the broader issue plaguing the real estate industry - a...
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DOJ Drops Statement of Interest in the Nosalek Case
Industry Relations
What impact will the Department of Justice's stance on the MLS settlement have on the future of buying and selling houses? In this important episode of "Industry Relations," Rob and Greg talk about a big message from the Department of Justice (DOJ) about the MLS settlement. The DOJ seems to want the court to say no to the settlement. Selling agents might not make as much money as before, and buyers agents might need to show why they're worth their commission more than ever. It's time to start thinking about how we can prepare for change and innovate new approaches in serving buyers and seller....
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Super Bowl Ripples
Industry Relations
ultimate cost warrant the spotlight? On this episode of Industry Relations, Rob and Greg discuss Homes.com's momentous marketing push running an ad during the most watched event in America – the Super Bowl. And its potential ripple effects on industry giants like Zillow. Rob and Greg also revisit the real estate industry's current legal battles. The buzz around the Keller Williams settlement and with consolidation on the horizon, how will ongoing lawsuits reshape the future landscape for real estate professionals? Listen to the Industry Relations Podcast, available on all podcast...
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The FCC’s New Rules on Lead Aggregators & Real Estate
Industry Relations
How will the FCC’s new rules on lead aggregators affect real estate professionals? On this episode of Industry Relations, Rob and Greg talk to Matthew Marx of Evocalize about how to stay compliant while still effectively marketing themselves. One of the biggest changes is that lead aggregators will now be required to obtain consent from consumers before obtaining their personal information. So what do real estate professionals who use lead aggregators need to do? Tune in to find out! Listen to the Industry Relations Podcast, available on all podcast platforms! Connect with...
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Free Advice to AREA: Focus on Professionalism
Industry Relations
Is the real estate industry ready for an alternative to NAR? On this episode of Industry Relations, Rob and Greg talk about the American Real Estate Association, also known as AREA, being positioned as a potential replacement for NAR. As it appears no crisis goes to waste, real estate agents across the country are bracing themselves for what could be the ultimate showdown. It’s the potential battle of the acronyms: NAR versus AREA, NLS versus PLS, and so many more. What lessons can we learn from NAR’s recent struggles, and what do these new organizations mean for the industry? Don’t miss...
info_outlineTremors, in and of themselves, cause minimal damage. But sometimes those tremors are the precursor to something a whole lot bigger. Organized real estate is ripe with these little shakeups, and whether you’re a brokerage, franchiser, vendor, portal or agent, the Tinder-ization of everything WILL impact your business. It’s already changing the way we generate leads and may very well eliminate outbound marketing as a viable option.
On this episode of Industry Relations, Rob and Greg discuss a few of the current tremors making waves in organized real estate, starting with the new FCC rule allowing mobile carriers to block unknown callers. They explain how the iOS 13 update might impact lead generation and why inbound and content marketing will become crucial in light of these changes.
Rob goes on to explore how the death of outbound marketing could make agent teams that much more important and challenges the idea that agents working with teams qualify as independent contractors under California Assembly Bill 5. Listen in for Greg’s insight around how high agent turnover impacts the way SaaS vendors do business and learn why nimbleness and brand recognition are key to survival in the real estate space.
What’s Discussed:
The new FCC rule allowing mobile carriers to block unknown callers
How the iOS 13 update will impact lead generation in real estate
Greg’s insight around the value of inbound + content marketing
How the death of outbound marketing will make agent teams even more important
The distinction between independent contracts and employees in California AB-5
Rob’s argument that team leads qualify as employers under AB-5
How 30% agent churn impacts the way real estate vendors do business
Why SaaS companies in real estate must focus on customer experience
The idea that every day is Day One in establishing brand recognition
Why being nimble is the key to survival in the real estate industry
Connect with Rob and Greg:
Resources:
REALTORS with Guns Facebook Group
Rob’s Interview with Chris Drayer
FCC Rule on Blocking Unknown Callers
Chris Drayer’s Post on the Death of Lead Gen
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