Industry Relations Episode 42: The Incumbent Wars Have Begun!
Release Date: 02/28/2020
Unpacking Pulte Group's Objection to the NAR Settlement
Industry Relations
Join Rob and Greg in this episode as they talk about the recent objection filed by Pulte Homes to the NAR settlements. Are they valid and will they make an impact? Also, what is Real Estate 3.0? Greg expands on what it means and how it will shift the roles of agents. Rob shares his insights from a recent panel he attended and what the potential for state regulators intervening in commission decoupling could mean for the industry. They also take a bit of a Q & A during this special livestream episode. #NARsettlement #RealEstate3.0 Listen to the Industry Relations Podcast, available on all...
info_outline
NAR’s Continuing Legal Battles
Industry Relations
Not one week goes by without some huge industry news surrounding NAR. In this episode, Rob ang Greg discuss the D.C. Circuit Court of Appeals' reversal in the NAR vs. US lawsuit, paving way for a new probe in the wake of the pending commission lawsuit settlement. Rob and Greg explore the antitrust lawsuit's history, implications of the reversal, and how it aligns with their predictions for the industry and future of NAR. Greg talks about the NAR-DOJ agreement and potential political impacts, while Rob focuses on the long-term effects. The dynamic duo stress on focusing on industry...
info_outline
The NAR Settlement Part 2
Industry Relations
Did you catch the sparks fly on the last episode of Industry Relations? In case you missed it, last week Rob and Greg got into a verbal fistfight. Made up. Became friends again. And are now ready for round 2. Rob and Greg continue their NAR settlement talk, post verbal tussle. Exploring NAR's $418 million settlement, they talk about the association's PR challenges, trust issues, and internal rifts. Questioning leadership and missed PR opportunities, they call for urgent reform. Facing a crucial crossroads, the industry risks becoming a societal scapegoat. Rob and Greg urge...
info_outline
The NAR Settlement: The Good, the Bad, and the Unknown
Industry Relations
What will the recent NAR settlement mean for the future of real estate, technology, and industry navigation? In this episode of Industry Relations, Rob and Greg discuss the outcomes of the recent NAR settlement. They provide insights on the agreement, exploring their reactions and perspectives on the settlement's details. From provisions to backlash, they discuss public perception, legal frameworks, and implications for agents, brokers, and the market. During the discussion, Rob and Greg also disagree with one another at times, and fight like a married couple. After this episode discussing the...
info_outline
A Multi-Million Dollar Settlement: Unpacking NAR's Landmark Deal with the DOJ
Industry Relations
Tune in to this must-listen episode of *Industry Relations* for an incisive breakdown of the NAR's landmark settlement, its ramifications, and the many lingering questions that promise to shape the discourse in real estate circles for years to come. Whether you're a real estate professional, an industry watcher, or just keen on understanding the forces shaping one of the economy's key sectors, this episode is for you. In a pivotal episode of Industry Relations, hosts Rob Hahn and Greg Robertson dive deep into a recent seismic shift within the real estate horizon—The National Association of...
info_outline
Is the Real Estate Industry Getting Their Mojo Back?
Industry Relations
What does the future hold for real estate commissions? On this episode of Industry Relations, Rob and Greg discuss the Clarity event and the legal updates regarding real estate commissions. They explore the concept of concessions and the issue of steering in the industry, the need for improved buyer agency agreements and buyer presentations and the defiance of industry professionals and the potential impact of government regulations on real estate commissions. Rob and Greg also cover various topics related to the real estate industry, including the myth of the Australian model, the reality of...
info_outline
Does NAR have a competence problem?
Industry Relations
Who bears the brunt of legal defense costs? What financial toll does this uncertainty cast on associations? On this episode of Industry Relations, Rob and Greg dive into the pressing issues faced by the National Association of Realtors (NAR) and its profound impact on local associations, MLSs and brokers. The insurance dilemma that has recently come to light, along with the unclear communication and lack of transparency from NAR is concerning to put it mildly. And the conversation doesn't stop at insurance mishaps. Rob and Greg confront the broader issue plaguing the real estate industry - a...
info_outline
DOJ Drops Statement of Interest in the Nosalek Case
Industry Relations
What impact will the Department of Justice's stance on the MLS settlement have on the future of buying and selling houses? In this important episode of "Industry Relations," Rob and Greg talk about a big message from the Department of Justice (DOJ) about the MLS settlement. The DOJ seems to want the court to say no to the settlement. Selling agents might not make as much money as before, and buyers agents might need to show why they're worth their commission more than ever. It's time to start thinking about how we can prepare for change and innovate new approaches in serving buyers and seller....
info_outline
Super Bowl Ripples
Industry Relations
ultimate cost warrant the spotlight? On this episode of Industry Relations, Rob and Greg discuss Homes.com's momentous marketing push running an ad during the most watched event in America – the Super Bowl. And its potential ripple effects on industry giants like Zillow. Rob and Greg also revisit the real estate industry's current legal battles. The buzz around the Keller Williams settlement and with consolidation on the horizon, how will ongoing lawsuits reshape the future landscape for real estate professionals? Listen to the Industry Relations Podcast, available on all podcast...
info_outline
The FCC’s New Rules on Lead Aggregators & Real Estate
Industry Relations
How will the FCC’s new rules on lead aggregators affect real estate professionals? On this episode of Industry Relations, Rob and Greg talk to Matthew Marx of Evocalize about how to stay compliant while still effectively marketing themselves. One of the biggest changes is that lead aggregators will now be required to obtain consent from consumers before obtaining their personal information. So what do real estate professionals who use lead aggregators need to do? Tune in to find out! Listen to the Industry Relations Podcast, available on all podcast platforms! Connect with...
info_outlineWhat does organized real estate look like in 2030? Who is winning?
Incumbent brokerages are betting on the recruit-and-retain model that has worked for the last several decades, doubling down on the agent’s sphere as their primary source of leads. Disruptors are betting on a world where the agent matters less than the brand itself, where realtors are only responsible for service delivery and leads are generated entirely through the institution’s online platform. Who is your money on?
In this episode of Industry Relations, Rob and Greg are discussing the themes that came up at Inman’s CEO Connect and the confidence incumbent brokerages have in their ability to outlast market disruptors. They cover the advantages incumbents boast in terms of scale and profitability, exploring whether industry giants are truly all-in on technology and the iBuyer models—or if they’re adding those initiatives simply to overcome agent objections.
Greg and Rob go on to consider a potential decline in the number of agents by the end of this decade and explain why agent teams continue to pose the greatest threat to brokerages. Listen in for insight around how key players in other industries have leveraged the power of incumbency to compete with disruptors and place your bet on either the agent-centric incumbent brokerages OR the institution-focused disruptors.
What’s Discussed:
The advantages incumbent brokerages have in terms of scale + profitability
Adopting new tech as a marketing ploy to bolster a brokerage’s value prop to agents
Why many brokerages chose to partner with rather than acquire iBuyers
Why successful brokerages can do everything right and still lose market leadership
How key players in the automotive industry have leveraged the power of incumbency
The fundamental difference between real estate incumbents and disruptors
- Agent-centric, focused on recruiting/retention vs. institution-centric
- Agents as lead source vs. service delivery only
How the future of real estate will continue to be dominated by agent teams
Why the number of agents is likely to drop to 400K by the end of the decade
Connect with Rob and Greg:
Resources:
John Campbell on The Notorious Interview
Our Sponsors: