loader from loading.io

What’s the difference between training and coaching?


Sales Coach

Release Date: 06/04/2020

New Beginnings and Thanks For The Last 4 Years show art New Beginnings and Thanks For The Last 4 Years

Sales Coach

It's the final episode of the SalesCoach podcast. This is episode 222. After 222 weeks, recording one episode a week, it's time to say goodbye and thank you! For more than 4 years, I've had the privilege of your company and that of my many guests! In April 2024, the first of my LinkedIn Learning Courses will go live. I will also be launching a newsletter.  So there is still lots I can serve you with. Thanks for your listenership, love and loyalty on this journey so far! My very best to you! Mark 

info_outline
The Critical Importance of GTM Coaching w/ Ross McLean show art The Critical Importance of GTM Coaching w/ Ross McLean

Sales Coach

This week on the Sales Coach Podcast, we welcome Ross McClean. Ross is the Vice President of GTM Enablement at Aiven.   With a rich background in software solutions, he's dedicated to boosting performance. Ross brings insights into stakeholder alignment, innovative training methods, and tech use in training. Today, Ross outlines how to create a dynamic enablement ecosystem. This system supports sales team growth and aligns with organizational goals. It makes sales enablement more impactful and efficient. Listen in to learn: The value of aligning stakeholders in a global program....

info_outline
Aligning Strategy, Innovation, and Technology in Enablement w/ Gary Broadbent show art Aligning Strategy, Innovation, and Technology in Enablement w/ Gary Broadbent

Sales Coach

Sales leaders and teams can adapt to changing dynamics in enablement and training by embracing a holistic approach that integrates stakeholder alignment, innovative delivery methods, and cutting-edge technology. My guest this week on the Sales Coach podcast is Gary Broadbent, VP of Global Enablement at JAGGAER. Gary has over 20 years of experience in implementing and selling software solutions for various business functions and markets. He is also passionate about driving performance improvements across employees, partners, and customers. In today's episode, Gary shares his insights into...

info_outline
How to Embrace Change for Success w/ Jeff Lowndes show art How to Embrace Change for Success w/ Jeff Lowndes

Sales Coach

Facing another change? Let's explore how this could be your opportunity to excel in sales enablement and leadership.   In this week's episode of the Sales Coach podcast I'm speaking to Jeff Lowndes, Revenue Enablement Leader at Snap.   Jeff has a rich background in various enablement roles and a Master's in Organisational Development.   Today, Jeff shares his invaluable insights into the dynamics of organisational change and the pivotal role of sales enablement in navigating these transformations.   Tune in and you'll learn: The essence of organisational change and how it...

info_outline
The Impact of Emotional Intelligence in Sales Enablement w/ Georgina Beard show art The Impact of Emotional Intelligence in Sales Enablement w/ Georgina Beard

Sales Coach

Are you curious about how understanding people can boost your journey to becoming a top sales leader? In this week's episode of the Sales Coach podcast I'm speaking with Georgina Beard, Head of Sales Enablement at SEON Fraud Fighters. Her current role involves being a one-woman team supporting sales and revenue teams globally, focusing on enhancing efficiency and effectiveness across the board.   Tune in today and you'll gain insights into the following, plus MUCH MORE: How improving your emotional intelligence can lead to a better understanding and management of your sales team The art...

info_outline
Transforming Teams with Coachable Talent w/ Rebecca Bell show art Transforming Teams with Coachable Talent w/ Rebecca Bell

Sales Coach

Are you struggling to navigate the complex world of enablement, grappling with competencies, coaching, and performance frameworks? If so, you're not alone. And today's episode is here to help! My guest this week on the Sales Coach podcast is Rebecca Bell, Senior Director and Head of Global GTM Enablement & Business Operations at Zendesk. Rebecca prides herself on her ability to build teams and strategies that accelerate business success and create advocacy. She also holds the prestigious title of Founding UK Chapter President of the Revenue Enablement Society.   Tune in and you'll...

info_outline
Powerful Enablement Strategies w/ Brooke Coletti show art Powerful Enablement Strategies w/ Brooke Coletti

Sales Coach

What is the key to effective enablement and how can you drive maximum impact within your organization? My guest this week is Brooke Coletti, Senior Scaled Go-To-Market Enablement Manager at Amazon Web Services (AWS). In this episode, Brooke shares invaluable insights into the world of enablement. She sheds light on key strategies for garnering buy-in, understanding adoption curves, and prioritizing initiatives to drive organizational success.   Tune in today and you'll learn the following, PLUS MUCH MORE: The critical role that partnerships play in enablement success How to and why you...

info_outline
Unlocking the Power of Sales Kickoffs w/ Lynne Santangelo show art Unlocking the Power of Sales Kickoffs w/ Lynne Santangelo

Sales Coach

👢 Sales Kickoffs (SKOs) are pivotal moments in any organisation's calendar.   They offer an opportunity to align teams, inspire individuals, and set the stage for a successful year ahead. But what truly makes an SKO effective? 🤷‍♂️   What are the hidden strategies and insights that can transform a routine event into a transformative experience?   👉 My guest this week is , a seasoned Revenue Enablement Manager at .   Lynne orchestrates methodologies and programs aimed at propelling sales performance and fostering scalable growth.   👇 Tune in this week...

info_outline
Analytics and Coaching Insights w/ Mike Kunkle show art Analytics and Coaching Insights w/ Mike Kunkle

Sales Coach

Have you ever wondered why some sales teams soar to success while others struggle to meet their targets? The secret might lie in something that's often overlooked but crucial in the sales world: effective coaching and analytics. My guest this week, Mike Kunkle, Vice President at SPARXiQ, is a seasoned professional in the realm of sales effectiveness services. His expertise is further solidified by his authorship of the book "The Building Blocks of Sales Enablement," which reflects his deep understanding of the field.   Tune in today and you'll learn the following, plus MUCH MORE: The...

info_outline
The importance of enabling sales managers w/ Amanda Dossey show art The importance of enabling sales managers w/ Amanda Dossey

Sales Coach

Enabling sales managers is critical for any sales enablement program to succeed ‼️ My guest this week is Amanda Dossey, Head of Sales Enablement at Keyfactor, based in Atlanta. Keyfactor provides certificates for machine identities to help ensure secure connections. Amanda runs enablement as a team of one currently and prides herself on being a leader who fosters teamwork. She has been called a thoughtful and empathetic leader and an outstanding enablement leader. 🤗 She believes sales managers, especially first-time managers, need guidance on managing reps instead of doing the job....

info_outline
 
More Episodes

I had a chat with some other sales professionals recently via Zoom and in that small group of people, there were differing opinions as to the definition of training and the definition of coaching.

 

These days, there are so many definitions of training and coaching - or more specifically sales training and sales coaching on the internet.

 

Does this even matter? I mean, these are just words. What difference does it make whether you use the word training or the word coaching? 

 

Well, it turns out that it does matter because:

 

1 these are completely different interventions - you need to know the purpose of each 

2 the intention and purpose of coaching and training is different - you need to know which is right for your team

3 the outcome of each is very different - you need to know what you are getting for your money

 

By the end of this episode, you will have a clearer understanding of several of the main differences and where they matter most!

 

Check out the episode now!