[Sweet and Snack Show Series] A Healthy Sweet Snack with Hussam Al Raimi Founder of Fateel

Hussam Al Raimi is the founder of Fateel - a date based snack food company. Fateel started in 2017 with the hope that everyone, everywhere can truly enjoy their delicious cookies, home-baked in wood fired stone ovens using rich, wholesome ingredients found in the Mediterranean.

Here’s a glimpse of what you’ll learn: 

• [0:40] Jeremy welcomes his guest, Hussam Al Raimi. 
• [1:20] Hussam talks about his product, date cookies. 
• [3:30] Where did the idea for Fateel come from? 
• [5:00] Challenges faced along the way. 
• [6:30] A proud moment from the journey. 

In this episode…

Where do the best inventions and innovations come from? Some might chalk it up to good luck or a helpful muse - the truth is, many inventions come from somewhere close to home. On this episode of Inspired Insider, you’ll hear from business leader and innovator, Hussam Al Raimi. In his conversation with Jeremy, Hussam opens up about how he started Fateel, where the idea for a date based snack food company came from, challenges he has faced along the way, and so much more. You’ll want to pay close attention to Hussam’s fascinating story - don’t miss it!

The stories of immigrants are not uncommon among entrepreneurs in today’s marketplace. For Hussam Al Raimi, the longing for a home-based snack led him to the idea that ignited Fateel. During a visit with his friend Fatthi to their home country to Yemen in 2014 – Fatthi’s mom baked the most unforgettable date cookies. With each bite, they could taste the familiar flavours of home, and they realized that nothing that even came close could be found in their new home of Canada. This idea set in motion their plans to create a business that focused on delivering this delicious snack to a North American marketplace.

What has been the biggest challenge for your business over the years? Have you struggled to raise your brand’s presence in the marketplace? How about retaining your customer base? For startups like Fateel, the challenge is just getting someone to take a chance on your new product. Let’s face it; most people are not willing to go out on a limb and try something new - sure some are willing to buck the trend, but most people like to play it safe. Refusing to take no for an answer - Hussam and his team are committed to getting their delicious date cookies in the hands of consumers. Make sure to check out the link to the Fateel website - you just might find your new favorite snack! 

Resources Mentioned on this episode

• Fateel
• Intro Music by Kidd Russell

Sponsor for this episode

Rise25’s mission is to connect you with your best referral partners and customers.

We connect you with strategic partnerships through our done for you podcast solution which is the best thing I have done for my business. 

1. Our Done for you Podcast service - We help your company completely run and launch your own podcast and make sure you get ROI from it.

 We distribute your show across more than 11 different channels (spotify, google play, itunes, and many more) including a dedicated blog post and social media. You simply show up and talk and we do everything else. Our team has been working with podcasters since 2009. I personally credit podcasting as the single best thing I have done for my business and my life. It has allowed me to connect with the founders/ceo’s of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, and many more. Besides making best friends and finding my business partner, podcasting has led to relationships with countless customers and referral partners.

The most important piece that most are missing is the right strategy and we make sure our clients get ROI so it becomes one of the most valuable parts of your strategic partnerships.

Since this requires a lot of humans (we have operations, developers, writers, audio editors, video editors) to do the work we have limited bandwidth and only want to work with the right company. If using a podcast for strategic partnerships, content marketing, and increasing clients and referrals sounds interesting to you go to www.Rise25.com and contact us or email support (at) rise25.com.

If your company wants to attract and connect with your highest level customers and referral partners then you can learn more and contact us to find out if your company qualifies at Rise25.com.

Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

For larger conferences and software companies we have done an onsite podcast booth and created a years worth of content in just a few days. So if you are holding an event or your company will be having a booth at an event let us know. Check out Rise25.com and also some see some examples of our VIP Events below.

Our Done for you VIP Events - We do live in-person VIP Days and receptions. These are 100% outsourced VIP days for software companies and conference organizers so we can help you serve your highest level customers.  It may or may not involve Elvis costumes - See video 

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.