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Episode 3: Entrepreneurship, building an award-winning app, and the keys to a successful business partnership with Alexander Florio

Jewelry Business Academy Podcast

Release Date: 12/28/2021

139 | Why you need to play the long game in your jewelry business show art 139 | Why you need to play the long game in your jewelry business

Jewelry Business Academy Podcast

Have you ever caught yourself choosing quick fixes over lasting solutions in your business? In this episode, we're going deep into the importance of playing the long game. I'll break down the real differences between short-term and long-term thinking and why sometimes, the slower route can be the most rewarding. From the pitfalls of chasing immediate gains to the joys of achieving sustainable growth and meaningful milestones, we'll explore how making decisions for our future selves can profoundly shape our success. We'll also tackle the tough stuff—impatience, frustration, and how to build...

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138 | Lessons learnt building my jewelry business while working in the corporate world with Laura Skye show art 138 | Lessons learnt building my jewelry business while working in the corporate world with Laura Skye

Jewelry Business Academy Podcast

Ever wonder how to balance a day job, chase entrepreneurial dreams, and manage family life without losing your sanity? Join me as I sit down with one of my dear clients Laura Skye, the heart and soul behind Seren and Sky Jewelry. Laura gets real about the juggles and struggles of maintaining her corporate role while nurturing her own business and embracing motherhood. She dives into setting boundaries, the profound impact of becoming a mother on her mindset, and how she's tackled imposter syndrome and stayed consistent amidst chaos. Laura's journey is a testament to the power of reflection and...

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137 | Lessons learnt believing in myself & building my dream 6-figure jewelry business with Jenni Gerhold show art 137 | Lessons learnt believing in myself & building my dream 6-figure jewelry business with Jenni Gerhold

Jewelry Business Academy Podcast

Have you ever dreamed of turning your passion into a thriving business but felt like you were juggling too much? In this heart-to-heart chat, Jenni Gerhold opens up about her incredible journey launching her jewelry brand Jenni G Jewelry. From a spark of inspiration, to navigating the ups and downs of balancing a corporate job with her entrepreneurial dreams, Jenni's story is all about courage, resilience, and the power of self-belief. She dives into the challenges, the triumphs of building a six-figure business, and how embracing community was a game-changer. Jenni doesn't hold back on...

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136 | How to increase SALES by increasing your ORDER VALUE in your jewelry business show art 136 | How to increase SALES by increasing your ORDER VALUE in your jewelry business

Jewelry Business Academy Podcast

Ever wondered how to drive more revenue in your jewelry business with your existing customers? In today’s episode, I’m diving into how increasing your average order value isn't about chasing new customers. It's about cherishing the ones you've got. I'll walk you through the game-changing strategies of bundling and upselling, crafting loyalty programs that genuinely reward, and creating that buzz with limited-time offers and exclusive collections. Join me as we unlock the secrets to making your jewelry business not just survive but thrive.   Topics Discussed  Increasing Sales...

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135 | Why DETACHING from your jewelry business is the key to success with Robyn Clark show art 135 | Why DETACHING from your jewelry business is the key to success with Robyn Clark

Jewelry Business Academy Podcast

Ever felt like your self-worth is tied a little too closely to your jewelry business? Today I'm tackling how to detach from your businesses and why it's crucial for your emotional well-being. Through my own rollercoaster journey, I've learned the hard way that being super attached can do more harm than good.  In this episode, I'll share the insights and steps I took to start enjoying the process more than the outcomes. It's all about finding joy in building your business and ensuring it adds to your life, rather than stressing you out. I'll also offer practical strategies to help you...

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134 | How embracing the EFFORT DRIVEN REWARD system in your jewelry business will help you grow with Robyn Clark show art 134 | How embracing the EFFORT DRIVEN REWARD system in your jewelry business will help you grow with Robyn Clark

Jewelry Business Academy Podcast

Ever wondered why some tasks leave you feeling more satisfied than others in your jewelry business? Join me in this episode as I dive into how embracing the effort-driven reward system will help you feel more fulfilled as you work in your business, while also growing your jewelry business. I explore how pouring more effort into some of our endeavors can enhance fulfillment, especially during challenging times or for those with ADHD. We also chat about how embracing the effort-driven reward system can amplify satisfaction and play to your strengths, regardless of life's hurdles.   Topics...

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133 | From Chartered Accountant to Jewelry Designer:  Lessons Learnt Building My Jewelry Business with Valerya Kanonov show art 133 | From Chartered Accountant to Jewelry Designer: Lessons Learnt Building My Jewelry Business with Valerya Kanonov

Jewelry Business Academy Podcast

If you're in the corporate world but dreaming of following your true purpose and going all in on your jewelry business, you are going to love this conversation with one of my dear clients & an incredibly talented designer, Valerya Kanonov. Valerya is the Founder & Designer behind Valltasy Designs and shares the lessons she's learnt in building her brand from scratch. We talk about the secret to success when it comes to building your community on Instagram, navigating the transition from a corporate career to entrepreneurship, and dealing with the tough reality of design theft. Get...

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132 | How to increase sales through CUSTOMER REVIEWS in your Jewelry Business with Robyn Clark show art 132 | How to increase sales through CUSTOMER REVIEWS in your Jewelry Business with Robyn Clark

Jewelry Business Academy Podcast

Want to increase your sales, and curious about the impact customer reviews really have on your jewelry business? Today I'm diving into customer reviews and why they're a game-changer for businesses.   Let's talk about how these little nuggets of feedback can make or break online purchases, shaping consumer trust and decisions. I'll share insights on leveraging customer testimonials and spreading them far and wide. Plus, I'll dish out some tips on streamlining the review collection process and the power of different review types. Don't miss out on this juicy conversation – because...

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131 | The Ins and Outs of WHOLESALE Pricing for Your Jewelry Business with Robyn Clark show art 131 | The Ins and Outs of WHOLESALE Pricing for Your Jewelry Business with Robyn Clark

Jewelry Business Academy Podcast

Ever wondered why pricing jewelry for wholesale feels like cracking a code? Join me in this episode as I discuss the ins and outs of this process. In this episode, I talk about the challenges of pricing your jewelry for wholesale and why it's important to consider the needs of your business. We talk about the importance of calculating costs and profit margins to ensure profitability as well as the comfort levels with income and the challenges of labor-intensive designs. So, if you're ready to dive deep into the wholesale jewelry game, tune in, take notes, and let's bling our way to success...

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130 | Why you want to embrace MESSY ACTION as you build your jewelry business with Robyn Clark show art 130 | Why you want to embrace MESSY ACTION as you build your jewelry business with Robyn Clark

Jewelry Business Academy Podcast

Are you a jewelry business owner struggling to make the first move for fear of it looking messy or imperfect? Today I'm deep diving into embracing messy action and its importance in building a successful business. I’m talking about taking action even if you don’t feel ready or have a complete plan. I share my personal experience with perfectionism and how it hindered my business growth. So let's dive in!    Topics Discussed  Perfectionism and its Impact on Business The Consequences of Waiting for Perfection Overcoming Indecision and Inaction Reframing Failure as...

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More Episodes
On today’s show, we chat to Alexander Florio, the co-founder of Swob Inc.  Alexander shares how his search for a new job sparked the business idea, how he and Stephanie went about building an award winning app. Alexander shares some of his highlights as an entrepreneur, and how Swob became the first Canadian company to win the Pitch to Rich Contest run by Richard Branson and Virgin Mobile Canada. Overnight, Swob went from a small Toronto based app to a world-wide phenomenon and Alexander shares so many insights and how this experience impacted their growth.  Alexander also shares his tips for entrepreneurs looking to develop their own app, the importance of developing a prototype and the importance of trust and communication when choosing an app developer.   We chat a little about the realities of entrepreneurship, and the importance of remaining even keel during the good and bad moments in business. The importance of learning from your struggles and seeing them as opportunities for growth, how to overcome moments of doubt, and the importance of taking down time as an entrepreneur.  

Alexander and Stephanie are siblings turned co-founders and have an incredible business partnership, and we chat about the keys to a successful business relationship with family.  

Alexander shares the keys to hiring new team members, the traits to look for, and how to successfully build and manage a team. 

We talk about the importance of meeting your customers at in person events,  how this market feedback is one of the keys to success in business, and so much more.

ABOUT OUR GUEST: Alexander Florio is one of the co-founders of Swob Inc., an award-winning social recruitment platform. Alexander has appeared on BNN Bloomberg, E-Talk, The Feed with Amber Mac, Omni TV, The Marilyn Denis Show, etc., and spoke at Elevate Tech Fest in Toronto. Alexander is passionate about entrepreneurship, and has worked with the WE organization as a mentor for the WE Incubation Hub Program, which empowers young social entrepreneurs to develop and launch their own social enterprise. 

If you enjoyed this episode, take a screenshot and share it to Instagram and tag us @robynclarkcoaching and I'll share your comments and takeaways on my stories!

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RESOURCES & LINKS MENTIONED IN THIS EPISODE:

Book: Richard Brandson  

https://www.chapters.indigo.ca/en-ca/books/contributor/author/richard-branson/

Podcast: Gary Vee 

https://www.garyvaynerchuk.com/podcast/ 

LinkedIn: Alexander Florio

www.linkedin.com/in/alexanderflorio/

Website: Swob Inc.

www.swobapp.com/

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IMPORTANT UPDATE:

Want to work 1:1 with Robyn? Now accepting for 2022. Book your free consultation call here: https://calendly.com/robynclarkcoaching/grow-scale-your-jewelry-business?month=2021-12

This episode is bought to you by the Jewelry Business Academy, where we empower and support you to build and scale your jewelry business with ease and simplicity. You can learn more by visiting us on Instagram, or by sending us an email [email protected]

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Instagram: @robynclarkcoaching

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