Episode 4: The keys to building a successful brand, the dark side of entrepreneurship, and contracts in business with Yalda Shaygy
Jewelry Business Academy Podcast
Release Date: 01/07/2022
139 | Why you need to play the long game in your jewelry business
Jewelry Business Academy Podcast
Have you ever caught yourself choosing quick fixes over lasting solutions in your business? In this episode, we're going deep into the importance of playing the long game. I'll break down the real differences between short-term and long-term thinking and why sometimes, the slower route can be the most rewarding. From the pitfalls of chasing immediate gains to the joys of achieving sustainable growth and meaningful milestones, we'll explore how making decisions for our future selves can profoundly shape our success. We'll also tackle the tough stuff—impatience, frustration, and how to build...
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138 | Lessons learnt building my jewelry business while working in the corporate world with Laura Skye
Jewelry Business Academy Podcast
Ever wonder how to balance a day job, chase entrepreneurial dreams, and manage family life without losing your sanity? Join me as I sit down with one of my dear clients Laura Skye, the heart and soul behind Seren and Sky Jewelry. Laura gets real about the juggles and struggles of maintaining her corporate role while nurturing her own business and embracing motherhood. She dives into setting boundaries, the profound impact of becoming a mother on her mindset, and how she's tackled imposter syndrome and stayed consistent amidst chaos. Laura's journey is a testament to the power of reflection and...
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137 | Lessons learnt believing in myself & building my dream 6-figure jewelry business with Jenni Gerhold
Jewelry Business Academy Podcast
Have you ever dreamed of turning your passion into a thriving business but felt like you were juggling too much? In this heart-to-heart chat, Jenni Gerhold opens up about her incredible journey launching her jewelry brand Jenni G Jewelry. From a spark of inspiration, to navigating the ups and downs of balancing a corporate job with her entrepreneurial dreams, Jenni's story is all about courage, resilience, and the power of self-belief. She dives into the challenges, the triumphs of building a six-figure business, and how embracing community was a game-changer. Jenni doesn't hold back on...
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136 | How to increase SALES by increasing your ORDER VALUE in your jewelry business
Jewelry Business Academy Podcast
Ever wondered how to drive more revenue in your jewelry business with your existing customers? In today’s episode, I’m diving into how increasing your average order value isn't about chasing new customers. It's about cherishing the ones you've got. I'll walk you through the game-changing strategies of bundling and upselling, crafting loyalty programs that genuinely reward, and creating that buzz with limited-time offers and exclusive collections. Join me as we unlock the secrets to making your jewelry business not just survive but thrive. Topics Discussed Increasing Sales...
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135 | Why DETACHING from your jewelry business is the key to success with Robyn Clark
Jewelry Business Academy Podcast
Ever felt like your self-worth is tied a little too closely to your jewelry business? Today I'm tackling how to detach from your businesses and why it's crucial for your emotional well-being. Through my own rollercoaster journey, I've learned the hard way that being super attached can do more harm than good. In this episode, I'll share the insights and steps I took to start enjoying the process more than the outcomes. It's all about finding joy in building your business and ensuring it adds to your life, rather than stressing you out. I'll also offer practical strategies to help you...
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134 | How embracing the EFFORT DRIVEN REWARD system in your jewelry business will help you grow with Robyn Clark
Jewelry Business Academy Podcast
Ever wondered why some tasks leave you feeling more satisfied than others in your jewelry business? Join me in this episode as I dive into how embracing the effort-driven reward system will help you feel more fulfilled as you work in your business, while also growing your jewelry business. I explore how pouring more effort into some of our endeavors can enhance fulfillment, especially during challenging times or for those with ADHD. We also chat about how embracing the effort-driven reward system can amplify satisfaction and play to your strengths, regardless of life's hurdles. Topics...
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133 | From Chartered Accountant to Jewelry Designer: Lessons Learnt Building My Jewelry Business with Valerya Kanonov
Jewelry Business Academy Podcast
If you're in the corporate world but dreaming of following your true purpose and going all in on your jewelry business, you are going to love this conversation with one of my dear clients & an incredibly talented designer, Valerya Kanonov. Valerya is the Founder & Designer behind Valltasy Designs and shares the lessons she's learnt in building her brand from scratch. We talk about the secret to success when it comes to building your community on Instagram, navigating the transition from a corporate career to entrepreneurship, and dealing with the tough reality of design theft. Get...
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132 | How to increase sales through CUSTOMER REVIEWS in your Jewelry Business with Robyn Clark
Jewelry Business Academy Podcast
Want to increase your sales, and curious about the impact customer reviews really have on your jewelry business? Today I'm diving into customer reviews and why they're a game-changer for businesses. Let's talk about how these little nuggets of feedback can make or break online purchases, shaping consumer trust and decisions. I'll share insights on leveraging customer testimonials and spreading them far and wide. Plus, I'll dish out some tips on streamlining the review collection process and the power of different review types. Don't miss out on this juicy conversation – because...
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131 | The Ins and Outs of WHOLESALE Pricing for Your Jewelry Business with Robyn Clark
Jewelry Business Academy Podcast
Ever wondered why pricing jewelry for wholesale feels like cracking a code? Join me in this episode as I discuss the ins and outs of this process. In this episode, I talk about the challenges of pricing your jewelry for wholesale and why it's important to consider the needs of your business. We talk about the importance of calculating costs and profit margins to ensure profitability as well as the comfort levels with income and the challenges of labor-intensive designs. So, if you're ready to dive deep into the wholesale jewelry game, tune in, take notes, and let's bling our way to success...
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130 | Why you want to embrace MESSY ACTION as you build your jewelry business with Robyn Clark
Jewelry Business Academy Podcast
Are you a jewelry business owner struggling to make the first move for fear of it looking messy or imperfect? Today I'm deep diving into embracing messy action and its importance in building a successful business. I’m talking about taking action even if you don’t feel ready or have a complete plan. I share my personal experience with perfectionism and how it hindered my business growth. So let's dive in! Topics Discussed Perfectionism and its Impact on Business The Consequences of Waiting for Perfection Overcoming Indecision and Inaction Reframing Failure as...
info_outlineOn today’s show we chat to Yalda Shaygy, the founder of Rose’ Toronto, a clean beauty company. Yalda shares how her curiosity for clean skincare ingredients, and being forced to quit her paralegal job to become a full time stay at home mother to her two beautiful boys inspired her to start Rose Toronto.
Yalda shares her incredibly inspiring entrepreneurial journey, and how she built her brand with no money behind her into the thriving business it is today. We chat about the dark side of entrepreneurship which many people don’t see, and how to handle these moments successfully. Yalda shares her tips for starting your own business, and why it’s so important to start small and grow slowly if you want to be successful.
We chat about the importance of inclusivity when it comes to marketing your products and why you need to create a safe space for your customers. Yalda has a lot of experiences with business partnerships and she shares the do’s and don’ts of partnering with someone in your business, as well as how to identify a good partner. As a paralegal in her previous career Yalda knows all about the importance of contracts and we discuss why it is so crucial to have contracts in place before letting anyone near your business. We also chat about the importance of protecting your intellectual property as a business owner, and the difference between being supportive to other business owners and being taken advantage of.
Yalda has built an incredibly successful brand and her products can be found across Canada in many high end stores including The Bay, Well.ca and Birch and Fog and we chat about how to get your products into stores. We also chat about working with micro-influencers, the do’s and don’ts, why they are so crucial in business today, and so much more.
If you enjoyed this episode, take a screenshot and share it to Instagram and tag us @robynclarkcoaching and I'll share your comments and takeaways on my stories!
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RESOURCES & LINKS MENTIONED IN THIS EPISODE:
Book: Sapiens by Yuval Noah Harari
https://www.chapters.indigo.ca/en-ca/books/sapiens-a-brief-history-of/9780771038518-item.html
Website: Rose' Toronto
Instagram: @rosetoronto.ca
https://www.instagram.com/rosetoronto.ca/
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IMPORTANT UPDATE:
Want to work 1:1 with Robyn? Now accepting for 2022. Book your free consultation call here: https://calendly.com/robynclarkcoaching/grow-scale-your-jewelry-business?month=2021-12
This episode is bought to you by the Jewelry Business Academy, where we empower and support you to build and scale your jewelry business with ease and simplicity. You can learn more by visiting us on Instagram, or by sending us an email [email protected]
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JOIN ME ON INSTAGRAM
Instagram: @robynclarkcoaching
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