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4 Reasons No One Reads Your Emails.....Or Mine and What You Can Do About It!

In The Sales Arena

Release Date: 09/17/2015

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Today we are going to talk about why we can’t get them to respond to our e-mails. So … here are the 4 primary reasons why no one reads your e-mails!

4 Reasons Why No One Reads Your Emails

(And What To Do About It!)

#1 Reason Why No One Reads Your Emails – it is all about us! Let me tell you about! Here is our newest! Guess what we just did! Market, market, market! Sell, sell, sell!!! I, I, I, We, We, We!!!

#2 Reason Why No One Reads Your Emails – we have a brand that says we don’t consistently deliver “value”

  • But wait … a lot of my customers read my e-mails so they are perceiving value!
  • Are they?
  • Are we communicating the things they value?
  • Is the value consistently communicated?
  • With their best interests always at heart?

#3 Reason Why No One Reads Your Emails – no thought put into the subject line! It is boring and can’t compete with all of their other e-mails!

#4 Reason Why No One Reads Your Emails – the e-mail itself isn’t written to make it easy to read! They see the e-mail is from you and set it aside until they have time to read a book!

What To Do?

  1. Find a resource that will help you write more effective copy – Copyblogger, Ray Edwards!
  2. Learn to write compelling subject lines and use scanable copy!
  3. Make it about them – you, you, you! Ask a lot of questions?
  4. Always make certain your e-mail brings them value!
  5. Info, did you know, articles, whitepapers, case studies
  6. Use “google alerts” to stay on top of cool things going on with them!!!

Consistently communicating value, value, value + consistently delivered in a compelling way = the privilege of marketing to them! (Thanks Tom Antion!)

Our Listener Question of the Week – Jim, you are always talking about how it sucks to be “stuck in the middle”! I don’t get it … doesn’t someone have to be there?

Here Are Some Resources For You!

To access the content at Copyblogger I recommend you start with their blog and then look at other resources they have available from there - http://www.copyblogger.com/blog/

And to get to Ray Edwards stuff go here - http://rayedwards.com

 

Quote of the Week – Let others lead small lives, but not you. Let others argue over small things, but not you. Let others cry over small things, but not you. Let others leave their lives in the hands of others, but not you!” Jim Rohn

 

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If you haven’t already you can connect with us on Facebook and Twitter to get even more content to help you build the sales career, and life you want!

Connect with us on Facebook at: https://www.facebook.com/inthesalesarena

And on Twitter at: https://twitter.com/JimJacobus

Have a great week gang!

jim jacobus,

Jim Jacobus