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LS08 - Getting your product into retail (+ how to get your products to celebrities like Blake Lively)

Launch and Scale

Release Date: 06/20/2019

LS24 - How To Get Your Food And Beverage Product Into Grocery Stores, with Ainsley Moir show art LS24 - How To Get Your Food And Beverage Product Into Grocery Stores, with Ainsley Moir

Launch and Scale

Are you looking to launch a Food and Beverage (FAB) Startup and want to get your product onto grocery store shelves, but can’t seem to figure out how to navigate the large corporate bureaucracy?

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LS23 - How To Determine If You Have Effective Ads | Funnel Creation Metrics show art LS23 - How To Determine If You Have Effective Ads | Funnel Creation Metrics

Launch and Scale

How do you know if you’re creating effective ads on Facebook? How can you learn from your data to improve your funnel creation ability? In this video, I talk about three of the most important metrics for measuring sales funnel success and what it means for your business.

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LS22 - How to get celebrities to endorse your Kickstarter Launch (without needing to pay them) show art LS22 - How to get celebrities to endorse your Kickstarter Launch (without needing to pay them)

Launch and Scale

Would you like to get a celebrity endorsement or two to help fuel your Kickstarter launch and not have to pay them or give up any equity in your business?

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LS20 - From Plastic Bottles In the Ocean To Winning in Kickstarter, with Gabby Samkova show art LS20 - From Plastic Bottles In the Ocean To Winning in Kickstarter, with Gabby Samkova

Launch and Scale

Gabby Samkova, originally from Australia, was living and working in Bali while surfing in her spare time.  While she thought she was getting as far away from city life as possible and experiencing nature, she was constantly brought back to reality.  Even while 100 meters offshore surfing, she would encounter plastic.Plastic bottles... plastic bags... plastic particles. She even kicked a dirty diaper trying to catch a wave!Gabby was determined to figure out how she could do her part to fix the problem. After doing her research, she discovered that we can now take old plastic and...

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LS19 - Product Development Phases | Does Kickstarter Have A Place In Your Product Development Strategy? show art LS19 - Product Development Phases | Does Kickstarter Have A Place In Your Product Development Strategy?

Launch and Scale

➜ Where Kickstarter fits in your product development phases ➜ Should Kickstarter be a part of your product development strategy? Kickstarter, and crowdfunding in general, is a fantastic tool available to entrepreneurs who want to launch new products. It allows people to launch their products without nearly as massive of a burden as they would've had before. BUT that doesn't mean it's an instant or easy success story; using Kickstarter the wrong way can still lead to a product launch failure. Many of these product launch failures have become the poster children for Kickstarter's...

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LS18 - Questions to ask before selling your business with Coran Woodmass show art LS18 - Questions to ask before selling your business with Coran Woodmass

Launch and Scale

E-commerce is shifting away from selling exclusively on Amazon and investors are starting to prefer buying a brand. In this episode, we’ll dive into that with Coran Woodmass, founder of thefbabroker.com as well as:

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LS17 - Treating your audience building like a political campaign, with Lisa Myers show art LS17 - Treating your audience building like a political campaign, with Lisa Myers

Launch and Scale

Lisa Myers is the founder and inventor of Ceres Chill, the world's first breast milk chiller. As a two-time mom, and big-city lawyer, she brought Ceres Chill to market in 2019. A true farm girl from Alberta, Canada. She's a barrel racer, coxswain, New Jersey political operative, big-city lawyer, international litigator, two-time mom, and army spouse. 

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LS16 - Campaign failing? Here's what to do show art LS16 - Campaign failing? Here's what to do

Launch and Scale

What do you do when you launch your product and you think it's failing? In this episode, we explore:

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LS15 - Flip the Script: Getting other people to think your idea is their idea, with Oren Klaff show art LS15 - Flip the Script: Getting other people to think your idea is their idea, with Oren Klaff

Launch and Scale

Bestselling author of Pitch Anything, and sales master Oren Klaff uses his decades of pitching, presenting, and closing long-shot, high stakes deals to create a new playbook on persuasion in Flip the Script: Getting People to Think Your Idea is Their Idea.

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LS14: Why people buy results, not features show art LS14: Why people buy results, not features

Launch and Scale

In this episode, Khierstyn will delve into the wonders of leading with the results and how it can captivate, win, and sustain the right clients. She will highlight the difference between results and features and why the former is the real deal when selling your product online.

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More Episodes

Regardless of where you are in your online journey, at some point, you'll want to increase your reach by getting your product into retail and other distribution.

In this in-depth interview with Sarah Shaw, we go through best practices when approaching retailers for the first time, as well as how to make sure that even when your product is on shelves, that it's selling.

As a bonus, we explore how she's had her clients' products into the hands of both A and B level celebrities like Blake Lively.