LS31 - How To Set Prices When You Don’t Know Your Shipping Costs
Launch and Scale
One of the most complicated parts of planning a product launch can be calculating the costs of shipping. This might be a “make-it-or-break-it'' scenario for your overall pricing strategy.
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LS30: Learn How To Market A Product Using Social Proof
Launch and Scale
Whether you’re launching a new product or you have an existing brand, using customer testimonials to build social proof is an excellent way to increase your visibility.
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Indiegogo Crowdfunding & How Your Marketing Has To Change During The Current Crisis
Launch and Scale
➜ How Dan started his company through Indiegogo crowdfunding
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LS27 - Part 3: How to Launch Your Product Online
Launch and Scale
Welcome to Part 1 of my 3-part Mini-Series "How to Launch Your Product Online". This Mini-Series is designed to get you excited to take massive action toward your product launch, as well as informed on the critical steps that will make (or break) your launch.
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LS26 - PART 2: How to Launch Your Product Online (Mini Series)
Launch and Scale
In this video, I talk about how you can set yourself up for success from Day One by marketing your product BEFORE you launch it.
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LS25 - PART 1: How to Launch Your Product Online (Mini Series)
Launch and Scale
Welcome to Part 1 of my 3-part Mini-Series "How to Launch Your Product Online". This Mini-Series is designed to get you excited to take massive action toward your product launch, as well as informed on the critical steps that will make (or break) your launch.
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LS24 - How To Get Your Food And Beverage Product Into Grocery Stores, with Ainsley Moir
Launch and Scale
Are you looking to launch a Food and Beverage (FAB) Startup and want to get your product onto grocery store shelves, but can’t seem to figure out how to navigate the large corporate bureaucracy?
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LS23 - How To Determine If You Have Effective Ads | Funnel Creation Metrics
Launch and Scale
How do you know if you’re creating effective ads on Facebook? How can you learn from your data to improve your funnel creation ability? In this video, I talk about three of the most important metrics for measuring sales funnel success and what it means for your business.
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LS22 - How to get celebrities to endorse your Kickstarter Launch (without needing to pay them)
Launch and Scale
Would you like to get a celebrity endorsement or two to help fuel your Kickstarter launch and not have to pay them or give up any equity in your business?
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LS20 - From Plastic Bottles In the Ocean To Winning in Kickstarter, with Gabby Samkova
Launch and Scale
Gabby Samkova, originally from Australia, was living and working in Bali while surfing in her spare time. While she thought she was getting as far away from city life as possible and experiencing nature, she was constantly brought back to reality. Even while 100 meters offshore surfing, she would encounter plastic.Plastic bottles... plastic bags... plastic particles. She even kicked a dirty diaper trying to catch a wave!Gabby was determined to figure out how she could do her part to fix the problem. After doing her research, she discovered that we can now take old plastic and...
info_outlineIn this episode, Khierstyn will delve into the wonders of leading with the results and how it can captivate, win, and sustain the right customers. She will highlight the difference between results and features and why the former is the real deal when selling your product online.
Finally, she will share a piece of important advice that will protect your products from becoming a mere commoditized product. Tune in and find out how!
"People buy based on emotion. People buy results." – Khierstyn Ross
"Lead with the result that the product gives in someone’s life." – Khierstyn Ross
Timestamps:
1:19 – The things you need to consider when trying to market your product and the best way you can present them in the market
3:13 – The advantage of comparisons on premium solutions over comparison on price differences
3:56 – How you build a brand that stands out
4:44 – Why is it important to look at the impact your product gives to someone when you are facing struggles in marketing your product?
5:44 – What does “results-driven marketing” means and how it is advantageous for you