LS44 Rachel Pedersen
Launch and Scale
Tik Tok: Should you be on it as an e-comm brand? | Feat. Rachel Pedersen
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LS43 SMART Goal Setting
Launch and Scale
How To Set (and ACCOMPLISH) Your Goals For 2021!
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LS41 Nathan Hirsch
Launch and Scale
In this interview with Nathan Hirsch, he explains how he’s taken the hiring process for virtual assistants and created a series of SOPs that can save any business owner time and money.
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LS40 Maneesh Sethi
Launch and Scale
Understanding your customers is the most critical part of any successful marketing campaign. In this video, I have the pleasure of speaking with Maneesh Sethi, founder of Pavlok, as he gives some helpful advice for startups or existing brands looking to grow their audience and tap into an additional cash flow source.
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LS39 Norman Farrar
Launch and Scale
A press release is one of the most useful types of advertising because it allows you to attract the attention of media outlets. Norman Farrar and I, discuss the importance of good PR strategy and the right ways to take advantage of this form of publicity
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LS38 Steve Lawson
Launch and Scale
Sometimes, all you need to do in order to succeed is to focus on the big picture. In this video, I get to speak with Steven Lawson, creator of The Monk Manual planner, about personal and brand growth, visionary ideas, and the keys to achieving them!
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LS35 Tim Moser
Launch and Scale
How do you build an audience that's super-engaged and desperate to buy your product? In today's video I speak to Timothy Moser, founder of MasterOfMemory.com, who managed to do exactly that using a giveaway contest strategy.
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LS35 Jamstack Case Study
Launch and Scale
Today I'm speaking with Chris Prendergast, founder of Jamstack. As someone who has raised cash in the past from investors but also had a very successful crowdfunding campaign too, Chris had some great insights into the pros and cons of using crowdfunding instead of venture capital or a loan
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LS34 Gareth Everard
Launch and Scale
Why Kickstarter Can Ruin Your Life 😱😱 Interview With Gareth Everard of Rockwell Razors
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My Weird Rewards Hack
Launch and Scale
info_outlineIn this episode, Khierstyn will delve into the wonders of leading with the results and how it can captivate, win, and sustain the right customers. She will highlight the difference between results and features and why the former is the real deal when selling your product online.
Finally, she will share a piece of important advice that will protect your products from becoming a mere commoditized product. Tune in and find out how!
"People buy based on emotion. People buy results." – Khierstyn Ross
"Lead with the result that the product gives in someone’s life." – Khierstyn Ross
Timestamps:
1:19 – The things you need to consider when trying to market your product and the best way you can present them in the market
3:13 – The advantage of comparisons on premium solutions over comparison on price differences
3:56 – How you build a brand that stands out
4:44 – Why is it important to look at the impact your product gives to someone when you are facing struggles in marketing your product?
5:44 – What does “results-driven marketing” means and how it is advantageous for you