LS18 - Questions to ask before selling your business with Coran Woodmass
Launch and Scale
E-commerce is shifting away from selling exclusively on Amazon and investors are starting to prefer buying a brand. In this episode, we’ll dive into that with Coran Woodmass, founder of thefbabroker.com as well as:
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LS17 - Treating your audience building like a political campaign, with Lisa Myers
Launch and Scale
Lisa Myers is the founder and inventor of Ceres Chill, the world's first breast milk chiller. As a two-time mom, and big-city lawyer, she brought Ceres Chill to market in 2019. A true farm girl from Alberta, Canada. She's a barrel racer, coxswain, New Jersey political operative, big-city lawyer, international litigator, two-time mom, and army spouse.
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LS16 - Campaign failing? Here's what to do
Launch and Scale
What do you do when you launch your product and you think it's failing? In this episode, we explore:
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LS15 - Flip the Script: Getting other people to think your idea is their idea, with Oren Klaff
Launch and Scale
Bestselling author of Pitch Anything, and sales master Oren Klaff uses his decades of pitching, presenting, and closing long-shot, high stakes deals to create a new playbook on persuasion in Flip the Script: Getting People to Think Your Idea is Their Idea.
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LS14: Why people buy results, not features
Launch and Scale
In this episode, Khierstyn will delve into the wonders of leading with the results and how it can captivate, win, and sustain the right clients. She will highlight the difference between results and features and why the former is the real deal when selling your product online.
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LS 13 - Hiring A Facebook Ads Expert For Your Launch
Launch and Scale
Do you want to be on top of your game? Then paid advertising could be for you! Whether you're launching a new product, an email list, or simply want to drive people to follow your page and turn them to clients, you need a specialist to help you. And what better tool or platform there is but Facebook and Instagram!
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LS12 - Setting your Kickstarter goal -- what agencies won't tell you
Launch and Scale
How much do you set your Kickstarter goal to? What should your public and your private goal be? Here's what you really need to consider before setting these marks to make sure you're covering your funding bases.
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LS11 - Finding untapped potential in your audience, with Ryan Daniel Moran
Launch and Scale
In this guest episode with Ryan Daniel Moran, we have a frank conversation about how most entrepreneurs have it backward. It's not about finding the product first, it's about discovering the audience to sell to. In this episode, we uncover Ryan's process for finding and attracting untapped audience potential.
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LS10 - The art of product licensing, with Stephen Key
Launch and Scale
In today's episode, we bring on one of the world's top product licensing specialists, Stephen Key, to discuss this route to market. In this episode, we cover the ins and outs of product licensing, whether it's right for you, as well as how to protect your product IP from knockoffs.
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LS09 - Kickstarter video: How to make sure you're hiring the right videographer
Launch and Scale
Hiring a videographer for your Kickstarter product video can be one of the more expensive investments you make in your product launch. This is also one of the areas many business owners get wrong. Listen to this episode to learn some best practices when hiring a videographer, including, how to find them, how to select them, and what to look for.
info_outlineIn this episode, Khierstyn will delve into the wonders of leading with the results and how it can captivate, win, and sustain the right customers. She will highlight the difference between results and features and why the former is the real deal when selling your product online.
Finally, she will share a piece of important advice that will protect your products from becoming a mere commoditized product. Tune in and find out how!
"People buy based on emotion. People buy results." – Khierstyn Ross
"Lead with the result that the product gives in someone’s life." – Khierstyn Ross
Timestamps:
1:19 – The things you need to consider when trying to market your product and the best way you can present them in the market
3:13 – The advantage of comparisons on premium solutions over comparison on price differences
3:56 – How you build a brand that stands out
4:44 – Why is it important to look at the impact your product gives to someone when you are facing struggles in marketing your product?
5:44 – What does “results-driven marketing” means and how it is advantageous for you