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LS17 - Treating your audience building like a political campaign, with Lisa Myers

Launch and Scale

Release Date: 08/28/2019

LS44 Rachel Pedersen show art LS44 Rachel Pedersen

Launch and Scale

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LS43 SMART Goal Setting show art LS43 SMART Goal Setting

Launch and Scale

How To Set (and ACCOMPLISH) Your Goals For 2021!

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LS41 Nathan Hirsch show art LS41 Nathan Hirsch

Launch and Scale

In this interview with Nathan Hirsch, he explains how he’s taken the hiring process for virtual assistants and created a series of SOPs that can save any business owner time and money.

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LS40 Maneesh Sethi show art LS40 Maneesh Sethi

Launch and Scale

Understanding your customers is the most critical part of any successful marketing campaign. In this video, I have the pleasure of speaking with Maneesh Sethi, founder of Pavlok, as he gives some helpful advice for startups or existing brands looking to grow their audience and tap into an additional cash flow source.

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LS39 Norman Farrar show art LS39 Norman Farrar

Launch and Scale

A press release is one of the most useful types of advertising because it allows you to attract the attention of media outlets. Norman Farrar and I, discuss the importance of good PR strategy and the right ways to take advantage of this form of publicity

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LS38 Steve Lawson show art LS38 Steve Lawson

Launch and Scale

Sometimes, all you need to do in order to succeed is to focus on the big picture. In this video, I get to speak with Steven Lawson, creator of The Monk Manual planner, about personal and brand growth, visionary ideas, and the keys to achieving them!

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LS35 Tim Moser  show art LS35 Tim Moser

Launch and Scale

​How do you build an audience that's super-engaged and desperate to buy your product? In today's video I speak to Timothy Moser, founder of MasterOfMemory.com, who managed to do exactly that using a giveaway contest strategy.

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LS35 Jamstack Case Study show art LS35 Jamstack Case Study

Launch and Scale

Today I'm speaking with Chris Prendergast, founder of Jamstack. As someone who has raised cash in the past from investors but also had a very successful crowdfunding campaign too, Chris had some great insights into the pros and cons of using crowdfunding instead of venture capital or a loan

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LS34 Gareth Everard  show art LS34 Gareth Everard

Launch and Scale

Why Kickstarter Can Ruin Your Life 😱😱 Interview With Gareth Everard of Rockwell Razors

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Launch and Scale

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More Episodes

All the free advice on the interwebs can't compare to the actual experience you'll go through while bringing a product to market.

Lisa Myers recently launched Ceres Chill on Indiegogo. She hit her launch goal of $15K in the first 12 hours of her campaign, and how she did it was extremely impressive.

Ceres Chill is the world's first breastmilk cooler. As a full-time lawyer with two young kids at home, she had to completely bootstrap the tooling, development, and manufacturing.

And as you can imagine, this wasn't a cheap project.

Because her budget and time was tight, she had to think outside of the box for ways to get support for her campaign without breaking the bank.

Instead of throwing thousands of dollars at Facebook ads to build up her audience, she decided to focus on a resource she already had -- her network.

The weeks leading up to her campaign she focused on building up awareness and support through people that knew her and would help if she needed it.

In this interview, we go through:

* EXACTLY when and how she communicated with her network ahead of time
* HOW she got their verbal commitment for a certain $ amount to pledge on the first day of her launch
* How she treated this launch as if she were raising money for a political campaign

... And how she brought all of these things together to raise $15K in 12 hours.

What I absolutely LOVE about this conversation is that she systemized a way to do one of the most uncomfortable things: ask for help.