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LS17 - Treating your audience building like a political campaign, with Lisa Myers

Launch and Scale

Release Date: 08/28/2019

Indiegogo Crowdfunding & How Your Marketing Has To Change During The Current Crisis show art Indiegogo Crowdfunding & How Your Marketing Has To Change During The Current Crisis

Launch and Scale

➜ How Dan started his company through Indiegogo crowdfunding

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LS27 - Part 3: How to Launch Your Product Online show art LS27 - Part 3: How to Launch Your Product Online

Launch and Scale

Welcome to Part 1 of my 3-part Mini-Series "How to Launch Your Product Online". This Mini-Series is designed to get you excited to take massive action toward your product launch, as well as informed on the critical steps that will make (or break) your launch.

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LS26 - PART 2: How to Launch Your Product Online (Mini Series) show art LS26 - PART 2: How to Launch Your Product Online (Mini Series)

Launch and Scale

In this video, I talk about how you can set yourself up for success from Day One by marketing your product BEFORE you launch it.

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LS25 - PART 1: How to Launch Your Product Online (Mini Series) show art LS25 - PART 1: How to Launch Your Product Online (Mini Series)

Launch and Scale

Welcome to Part 1 of my 3-part Mini-Series "How to Launch Your Product Online". This Mini-Series is designed to get you excited to take massive action toward your product launch, as well as informed on the critical steps that will make (or break) your launch.

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LS24 - How To Get Your Food And Beverage Product Into Grocery Stores, with Ainsley Moir show art LS24 - How To Get Your Food And Beverage Product Into Grocery Stores, with Ainsley Moir

Launch and Scale

Are you looking to launch a Food and Beverage (FAB) Startup and want to get your product onto grocery store shelves, but can’t seem to figure out how to navigate the large corporate bureaucracy?

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LS23 - How To Determine If You Have Effective Ads | Funnel Creation Metrics show art LS23 - How To Determine If You Have Effective Ads | Funnel Creation Metrics

Launch and Scale

How do you know if you’re creating effective ads on Facebook? How can you learn from your data to improve your funnel creation ability? In this video, I talk about three of the most important metrics for measuring sales funnel success and what it means for your business.

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LS22 - How to get celebrities to endorse your Kickstarter Launch (without needing to pay them) show art LS22 - How to get celebrities to endorse your Kickstarter Launch (without needing to pay them)

Launch and Scale

Would you like to get a celebrity endorsement or two to help fuel your Kickstarter launch and not have to pay them or give up any equity in your business?

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LS20 - From Plastic Bottles In the Ocean To Winning in Kickstarter, with Gabby Samkova show art LS20 - From Plastic Bottles In the Ocean To Winning in Kickstarter, with Gabby Samkova

Launch and Scale

Gabby Samkova, originally from Australia, was living and working in Bali while surfing in her spare time.  While she thought she was getting as far away from city life as possible and experiencing nature, she was constantly brought back to reality.  Even while 100 meters offshore surfing, she would encounter plastic.Plastic bottles... plastic bags... plastic particles. She even kicked a dirty diaper trying to catch a wave!Gabby was determined to figure out how she could do her part to fix the problem. After doing her research, she discovered that we can now take old plastic and...

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LS19 - Product Development Phases | Does Kickstarter Have A Place In Your Product Development Strategy? show art LS19 - Product Development Phases | Does Kickstarter Have A Place In Your Product Development Strategy?

Launch and Scale

➜ Where Kickstarter fits in your product development phases ➜ Should Kickstarter be a part of your product development strategy? Kickstarter, and crowdfunding in general, is a fantastic tool available to entrepreneurs who want to launch new products. It allows people to launch their products without nearly as massive of a burden as they would've had before. BUT that doesn't mean it's an instant or easy success story; using Kickstarter the wrong way can still lead to a product launch failure. Many of these product launch failures have become the poster children for Kickstarter's...

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LS18 - Questions to ask before selling your business with Coran Woodmass show art LS18 - Questions to ask before selling your business with Coran Woodmass

Launch and Scale

E-commerce is shifting away from selling exclusively on Amazon and investors are starting to prefer buying a brand. In this episode, we’ll dive into that with Coran Woodmass, founder of thefbabroker.com as well as:

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All the free advice on the interwebs can't compare to the actual experience you'll go through while bringing a product to market.

Lisa Myers recently launched Ceres Chill on Indiegogo. She hit her launch goal of $15K in the first 12 hours of her campaign, and how she did it was extremely impressive.

Ceres Chill is the world's first breastmilk cooler. As a full-time lawyer with two young kids at home, she had to completely bootstrap the tooling, development, and manufacturing.

And as you can imagine, this wasn't a cheap project.

Because her budget and time was tight, she had to think outside of the box for ways to get support for her campaign without breaking the bank.

Instead of throwing thousands of dollars at Facebook ads to build up her audience, she decided to focus on a resource she already had -- her network.

The weeks leading up to her campaign she focused on building up awareness and support through people that knew her and would help if she needed it.

In this interview, we go through:

* EXACTLY when and how she communicated with her network ahead of time
* HOW she got their verbal commitment for a certain $ amount to pledge on the first day of her launch
* How she treated this launch as if she were raising money for a political campaign

... And how she brought all of these things together to raise $15K in 12 hours.

What I absolutely LOVE about this conversation is that she systemized a way to do one of the most uncomfortable things: ask for help.