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LS17 - Treating your audience building like a political campaign, with Lisa Myers

Launch and Scale

Release Date: 08/28/2019

LS18 - Questions to ask before selling your business with Coran Woodmass show art LS18 - Questions to ask before selling your business with Coran Woodmass

Launch and Scale

E-commerce is shifting away from selling exclusively on Amazon and investors are starting to prefer buying a brand. In this episode, we’ll dive into that with Coran Woodmass, founder of thefbabroker.com as well as:

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LS17 - Treating your audience building like a political campaign, with Lisa Myers show art LS17 - Treating your audience building like a political campaign, with Lisa Myers

Launch and Scale

Lisa Myers is the founder and inventor of Ceres Chill, the world's first breast milk chiller. As a two-time mom, and big-city lawyer, she brought Ceres Chill to market in 2019. A true farm girl from Alberta, Canada. She's a barrel racer, coxswain, New Jersey political operative, big-city lawyer, international litigator, two-time mom, and army spouse. 

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LS16 - Campaign failing? Here's what to do show art LS16 - Campaign failing? Here's what to do

Launch and Scale

What do you do when you launch your product and you think it's failing? In this episode, we explore:

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LS15 - Flip the Script: Getting other people to think your idea is their idea, with Oren Klaff show art LS15 - Flip the Script: Getting other people to think your idea is their idea, with Oren Klaff

Launch and Scale

Bestselling author of Pitch Anything, and sales master Oren Klaff uses his decades of pitching, presenting, and closing long-shot, high stakes deals to create a new playbook on persuasion in Flip the Script: Getting People to Think Your Idea is Their Idea.

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LS14: Why people buy results, not features show art LS14: Why people buy results, not features

Launch and Scale

In this episode, Khierstyn will delve into the wonders of leading with the results and how it can captivate, win, and sustain the right clients. She will highlight the difference between results and features and why the former is the real deal when selling your product online.

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LS 13 - Hiring A Facebook Ads Expert For Your Launch show art LS 13 - Hiring A Facebook Ads Expert For Your Launch

Launch and Scale

Do you want to be on top of your game? Then paid advertising could be for you! Whether you're launching a new product, an email list, or simply want to drive people to follow your page and turn them to clients, you need a specialist to help you. And what better tool or platform there is but Facebook and Instagram!

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LS12 - Setting your Kickstarter goal -- what agencies won't tell you show art LS12 - Setting your Kickstarter goal -- what agencies won't tell you

Launch and Scale

How much do you set your Kickstarter goal to? What should your public and your private goal be? Here's what you really need to consider before setting these marks to make sure you're covering your funding bases.

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LS11 - Finding untapped potential in your audience, with Ryan Daniel Moran show art LS11 - Finding untapped potential in your audience, with Ryan Daniel Moran

Launch and Scale

In this guest episode with Ryan Daniel Moran, we have a frank conversation about how most entrepreneurs have it backward. It's not about finding the product first, it's about discovering the audience to sell to. In this episode, we uncover Ryan's process for finding and attracting untapped audience potential.

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LS10 - The art of product licensing, with Stephen Key show art LS10 - The art of product licensing, with Stephen Key

Launch and Scale

In today's episode, we bring on one of the world's top product licensing specialists, Stephen Key, to discuss this route to market. In this episode, we cover the ins and outs of product licensing, whether it's right for you, as well as how to protect your product IP from knockoffs.

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LS09 - Kickstarter video: How to make sure you're hiring the right videographer show art LS09 - Kickstarter video: How to make sure you're hiring the right videographer

Launch and Scale

Hiring a videographer for your Kickstarter product video can be one of the more expensive investments you make in your product launch. This is also one of the areas many business owners get wrong. Listen to this episode to learn some best practices when hiring a videographer, including, how to find them, how to select them, and what to look for.

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All the free advice on the interwebs can't compare to the actual experience you'll go through while bringing a product to market.

Lisa Myers recently launched Ceres Chill on Indiegogo. She hit her launch goal of $15K in the first 12 hours of her campaign, and how she did it was extremely impressive.

Ceres Chill is the world's first breastmilk cooler. As a full-time lawyer with two young kids at home, she had to completely bootstrap the tooling, development, and manufacturing.

And as you can imagine, this wasn't a cheap project.

Because her budget and time was tight, she had to think outside of the box for ways to get support for her campaign without breaking the bank.

Instead of throwing thousands of dollars at Facebook ads to build up her audience, she decided to focus on a resource she already had -- her network.

The weeks leading up to her campaign she focused on building up awareness and support through people that knew her and would help if she needed it.

In this interview, we go through:

* EXACTLY when and how she communicated with her network ahead of time
* HOW she got their verbal commitment for a certain $ amount to pledge on the first day of her launch
* How she treated this launch as if she were raising money for a political campaign

... And how she brought all of these things together to raise $15K in 12 hours.

What I absolutely LOVE about this conversation is that she systemized a way to do one of the most uncomfortable things: ask for help.