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LS20 - From Plastic Bottles In the Ocean To Winning in Kickstarter, with Gabby Samkova

Launch and Scale

Release Date: 02/09/2020

LS32 - How To Approach Patents And Trademarks For Your Product Launch show art LS32 - How To Approach Patents And Trademarks For Your Product Launch

Launch and Scale

You've come up with a GENIUS idea for a new product. You then go take action and start putting together your plan and getting ready to launch it to the market and finally go through with it.   Shortly after your launch... Someone steals the idea from you and ends up taking all the spotlight (and success).   Or at least, that's what many of us entrepreneurs fear when launching new products. Luckily, there are measures in place to protect us from that exact scenario: trademarks and patents. 

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LS31 - How To Set Prices When You Don’t Know Your Shipping Costs show art LS31 - How To Set Prices When You Don’t Know Your Shipping Costs

Launch and Scale

One of the most complicated parts of planning a product launch can be calculating the costs of shipping. This might be a “make-it-or-break-it'' scenario for your overall pricing strategy.

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LS30: Learn How To Market A Product Using Social Proof show art LS30: Learn How To Market A Product Using Social Proof

Launch and Scale

Whether you’re launching a new product or you have an existing brand, using customer testimonials to build social proof is an excellent way to increase your visibility.

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Indiegogo Crowdfunding & How Your Marketing Has To Change During The Current Crisis show art Indiegogo Crowdfunding & How Your Marketing Has To Change During The Current Crisis

Launch and Scale

➜ How Dan started his company through Indiegogo crowdfunding

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LS27 - Part 3: How to Launch Your Product Online show art LS27 - Part 3: How to Launch Your Product Online

Launch and Scale

Welcome to Part 1 of my 3-part Mini-Series "How to Launch Your Product Online". This Mini-Series is designed to get you excited to take massive action toward your product launch, as well as informed on the critical steps that will make (or break) your launch.

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LS26 - PART 2: How to Launch Your Product Online (Mini Series) show art LS26 - PART 2: How to Launch Your Product Online (Mini Series)

Launch and Scale

In this video, I talk about how you can set yourself up for success from Day One by marketing your product BEFORE you launch it.

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LS25 - PART 1: How to Launch Your Product Online (Mini Series) show art LS25 - PART 1: How to Launch Your Product Online (Mini Series)

Launch and Scale

Welcome to Part 1 of my 3-part Mini-Series "How to Launch Your Product Online". This Mini-Series is designed to get you excited to take massive action toward your product launch, as well as informed on the critical steps that will make (or break) your launch.

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LS24 - How To Get Your Food And Beverage Product Into Grocery Stores, with Ainsley Moir show art LS24 - How To Get Your Food And Beverage Product Into Grocery Stores, with Ainsley Moir

Launch and Scale

Are you looking to launch a Food and Beverage (FAB) Startup and want to get your product onto grocery store shelves, but can’t seem to figure out how to navigate the large corporate bureaucracy?

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LS23 - How To Determine If You Have Effective Ads | Funnel Creation Metrics show art LS23 - How To Determine If You Have Effective Ads | Funnel Creation Metrics

Launch and Scale

How do you know if you’re creating effective ads on Facebook? How can you learn from your data to improve your funnel creation ability? In this video, I talk about three of the most important metrics for measuring sales funnel success and what it means for your business.

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LS22 - How to get celebrities to endorse your Kickstarter Launch (without needing to pay them) show art LS22 - How to get celebrities to endorse your Kickstarter Launch (without needing to pay them)

Launch and Scale

Would you like to get a celebrity endorsement or two to help fuel your Kickstarter launch and not have to pay them or give up any equity in your business?

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More Episodes

Gabby Samkova, originally from Australia, was living and working in Bali while surfing in her spare time. 

While she thought she was getting as far away from city life as possible and experiencing nature, she was constantly brought back to reality. 

Even while 100 meters offshore surfing, she would encounter plastic.

Plastic bottles... plastic bags... plastic particles.

She even kicked a dirty diaper trying to catch a wave!

Gabby was determined to figure out how she could do her part to fix the problem.

After doing her research, she discovered that we can now take old plastic and upcycle it into a polyester microfibre. 

Gabby realized that meant that it was now possible to take used plastic bottles and turn them into fast-drying, sand resistant, and compact beach towels!

That’s when she founded SomerSide Towels and successfully launched on Kickstarter, even delivering early.

In this episode, we talk about the steps Gabby took to deliver a premium fabric upcycled from plastic bottles in the ocean from diaper to launch and go over many of the lessons Gabby learned along the way. 

We also cover: 

  • Having high standards GOOD! Spending the time upfront to manage product quality is crucial for a successful business after the launch
  • While volume is manageable, you need to be involved in every step of the process
  • Why you need to be backing other projects while planning your own launch
  • Be willing to write 300 or more thank you letters to your backers… and watch what happens as a result.

Did you resonate with Gabby’s story? Check out SomerSide Towels here at https://www.somerside.com.au/ and pick a towel at the same time.

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Want to work with Khierstyn directly to launch and scale your product? Go to www.workwithKR.com to learn more.