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LS25 - PART 1: How to Launch Your Product Online (Mini Series)

Launch and Scale

Release Date: 02/27/2020

LS44 Rachel Pedersen show art LS44 Rachel Pedersen

Launch and Scale

 Tik Tok: Should you be on it as an e-comm brand? | Feat. Rachel Pedersen 

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LS43 SMART Goal Setting show art LS43 SMART Goal Setting

Launch and Scale

How To Set (and ACCOMPLISH) Your Goals For 2021!

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LS41 Nathan Hirsch show art LS41 Nathan Hirsch

Launch and Scale

In this interview with Nathan Hirsch, he explains how he’s taken the hiring process for virtual assistants and created a series of SOPs that can save any business owner time and money.

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LS40 Maneesh Sethi show art LS40 Maneesh Sethi

Launch and Scale

Understanding your customers is the most critical part of any successful marketing campaign. In this video, I have the pleasure of speaking with Maneesh Sethi, founder of Pavlok, as he gives some helpful advice for startups or existing brands looking to grow their audience and tap into an additional cash flow source.

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LS39 Norman Farrar show art LS39 Norman Farrar

Launch and Scale

A press release is one of the most useful types of advertising because it allows you to attract the attention of media outlets. Norman Farrar and I, discuss the importance of good PR strategy and the right ways to take advantage of this form of publicity

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LS38 Steve Lawson show art LS38 Steve Lawson

Launch and Scale

Sometimes, all you need to do in order to succeed is to focus on the big picture. In this video, I get to speak with Steven Lawson, creator of The Monk Manual planner, about personal and brand growth, visionary ideas, and the keys to achieving them!

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LS35 Tim Moser  show art LS35 Tim Moser

Launch and Scale

​How do you build an audience that's super-engaged and desperate to buy your product? In today's video I speak to Timothy Moser, founder of MasterOfMemory.com, who managed to do exactly that using a giveaway contest strategy.

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LS35 Jamstack Case Study show art LS35 Jamstack Case Study

Launch and Scale

Today I'm speaking with Chris Prendergast, founder of Jamstack. As someone who has raised cash in the past from investors but also had a very successful crowdfunding campaign too, Chris had some great insights into the pros and cons of using crowdfunding instead of venture capital or a loan

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LS34 Gareth Everard  show art LS34 Gareth Everard

Launch and Scale

Why Kickstarter Can Ruin Your Life 😱😱 Interview With Gareth Everard of Rockwell Razors

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My Weird Rewards Hack show art My Weird Rewards Hack

Launch and Scale

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More Episodes

Welcome to Part 1 of my 3-part Mini-Series "How to Launch Your Product Online". This Mini-Series is designed to get you excited to take massive action toward your product launch, as well as informed on the critical steps that will make (or break) your launch.

When doing a launch campaign, do you think about your target consumer? Or are you looking for whatever opportunity will allow you to sell your product? I find that there are two main types of goals that people have when they start to do a campaign and they lead to very different outcomes.

There are people who, on the one hand, are testing out their product to see if they can make it into a viable business. These people haven’t completely committed to the idea that their product will be successful, so they want to do a campaign to test the waters. Then there are people who know they want to build a sustained business that reaches six or seven figures.

These people have a product that they believe in and they have a target consumer who they want to reach with their launch campaign. There’s a big difference between these two types of people and how they approach their business.

When you know that you want to build a business to six or seven figures and you focus your effort on your product rather than going after opportunities, you end up making decisions based on long-term growth rather than short-term gain.

One important part of building a sustained business is finding the right customer that will get behind your product. What kinds of people will this product serve? When you can figure out your target consumer, you’ll be able to design a launch campaign based on that niche.

So, what’s your goal? When you answer that question, you’ll have a better idea of how to move forward.

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Want to personally work with Khierstyn to launch and scale your product? Go to www.workwithKR.com to learn more