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LS27 - Part 3: How to Launch Your Product Online

Launch and Scale

Release Date: 05/01/2020

LS44 Rachel Pedersen show art LS44 Rachel Pedersen

Launch and Scale

 Tik Tok: Should you be on it as an e-comm brand? | Feat. Rachel Pedersen 

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LS43 SMART Goal Setting show art LS43 SMART Goal Setting

Launch and Scale

How To Set (and ACCOMPLISH) Your Goals For 2021!

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LS41 Nathan Hirsch show art LS41 Nathan Hirsch

Launch and Scale

In this interview with Nathan Hirsch, he explains how he’s taken the hiring process for virtual assistants and created a series of SOPs that can save any business owner time and money.

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LS40 Maneesh Sethi show art LS40 Maneesh Sethi

Launch and Scale

Understanding your customers is the most critical part of any successful marketing campaign. In this video, I have the pleasure of speaking with Maneesh Sethi, founder of Pavlok, as he gives some helpful advice for startups or existing brands looking to grow their audience and tap into an additional cash flow source.

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LS39 Norman Farrar show art LS39 Norman Farrar

Launch and Scale

A press release is one of the most useful types of advertising because it allows you to attract the attention of media outlets. Norman Farrar and I, discuss the importance of good PR strategy and the right ways to take advantage of this form of publicity

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LS38 Steve Lawson show art LS38 Steve Lawson

Launch and Scale

Sometimes, all you need to do in order to succeed is to focus on the big picture. In this video, I get to speak with Steven Lawson, creator of The Monk Manual planner, about personal and brand growth, visionary ideas, and the keys to achieving them!

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LS35 Tim Moser  show art LS35 Tim Moser

Launch and Scale

​How do you build an audience that's super-engaged and desperate to buy your product? In today's video I speak to Timothy Moser, founder of MasterOfMemory.com, who managed to do exactly that using a giveaway contest strategy.

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LS35 Jamstack Case Study show art LS35 Jamstack Case Study

Launch and Scale

Today I'm speaking with Chris Prendergast, founder of Jamstack. As someone who has raised cash in the past from investors but also had a very successful crowdfunding campaign too, Chris had some great insights into the pros and cons of using crowdfunding instead of venture capital or a loan

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LS34 Gareth Everard  show art LS34 Gareth Everard

Launch and Scale

Why Kickstarter Can Ruin Your Life 😱😱 Interview With Gareth Everard of Rockwell Razors

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My Weird Rewards Hack show art My Weird Rewards Hack

Launch and Scale

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More Episodes
An online product launch can be a great promotion strategy because it can provide you with visibility and excitement for your product. In this video, I delve more into why momentum advertising is so important to making your launch successful and how you can get the most out of your campaign.
 
From day one of getting your business up and running, you should be focused on creating an event out of your product. Once you get started, you need to raise money right away to have the resources necessary to fulfill your first orders. 
 
You need to treat your promotion strategy like a lightning strike: Get press, get friends and family to talk about your product, and give people an excuse to be excited. It’s all about momentum advertising. If you simply open your store quietly, the money might trickle in, but you won’t be able to create momentum.
 
Think of it like a train. A stationary train has a lot of inertia. But once it gains speed it becomes unstoppable. The same principle applies to a product launch. The reason why you want to make sure you treat your launch like a big event is so that you become unstoppable. You can ensure sales and traffic from day one, from which you can then expand your business.
 
This strategy of momentum advertising works for any kind of online launch. So, how do you actually get orders from day one? People are most likely to take action if there’s an incentive. By offering special deals for a limited number of customers, you can create interest in your product. 
 
Momentum lies at the heart of an effective promotion strategy. Build a following and you’ll be able to get sustained sales from day one.
 
Want to personally work with Khierstyn? Go to www.workwithKR.com