Libsyn Directory

Indiegogo Crowdfunding & How Your Marketing Has To Change During The Current Crisis

Release Date: 05/07/2020

LS32 - How To Approach Patents And Trademarks For Your Product Launch

Launch and Scale

You've come up with a GENIUS idea for a new product. You then go take action and start putting together your plan and getting ready to launch it to the market and finally go through with it. Shortly after your launch... Someone steals the idea from you and ends up taking all the spotlight (and success). Or at least, that's what many of us entrepreneurs fear when launching new products. Luckily, there are measures in place to protect us from that exact scenario: trademarks and patents.

LS31 - How To Set Prices When You Don’t Know Your Shipping Costs

Launch and Scale

One of the most complicated parts of planning a product launch can be calculating the costs of shipping. This might be a “make-it-or-break-it'' scenario for your overall pricing strategy.

LS30: Learn How To Market A Product Using Social Proof

Launch and Scale

Whether you’re launching a new product or you have an existing brand, using customer testimonials to build social proof is an excellent way to increase your visibility.

Indiegogo Crowdfunding & How Your Marketing Has To Change During The Current Crisis

Launch and Scale

➜ How Dan started his company through Indiegogo crowdfunding

LS27 - Part 3: How to Launch Your Product Online

Launch and Scale

Welcome to Part 1 of my 3-part Mini-Series "How to Launch Your Product Online". This Mini-Series is designed to get you excited to take massive action toward your product launch, as well as informed on the critical steps that will make (or break) your launch.

LS26 - PART 2: How to Launch Your Product Online (Mini Series)

Launch and Scale

In this video, I talk about how you can set yourself up for success from Day One by marketing your product BEFORE you launch it.

LS25 - PART 1: How to Launch Your Product Online (Mini Series)

Launch and Scale

LS24 - How To Get Your Food And Beverage Product Into Grocery Stores, with Ainsley Moir

Launch and Scale

Are you looking to launch a Food and Beverage (FAB) Startup and want to get your product onto grocery store shelves, but can’t seem to figure out how to navigate the large corporate bureaucracy?

LS23 - How To Determine If You Have Effective Ads | Funnel Creation Metrics

Launch and Scale

How do you know if you’re creating effective ads on Facebook? How can you learn from your data to improve your funnel creation ability? In this video, I talk about three of the most important metrics for measuring sales funnel success and what it means for your business.

LS22 - How to get celebrities to endorse your Kickstarter Launch (without needing to pay them)

Launch and Scale

Would you like to get a celebrity endorsement or two to help fuel your Kickstarter launch and not have to pay them or give up any equity in your business?

More Episodes

How Dan started his company through Indiegogo crowdfunding
Crowdfunding, apparel brands, and ecommerce marketing during the pandemic.

For many brands, adaptation is an absolute necessity during the current crisis. This is especially true for some industries more than others.

Take Dan, for example. He runs a travel apparel company (that he started through a successful Indiegogo campaign!), during the pandemic, travel isn't in most people's minds right now. So he has to take the marketing for his ecommerce and adapt it to the current times.

In this video, I talk with Dan about his Indiegogo crowdfunding campaign, what it takes to be successful, and how he's had to change his ecommerce marketing messages during the current crisis.

Want to personally work with Khierstyn? Go to www.workwithKR.com

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