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LS34 Gareth Everard

Launch and Scale

Release Date: 01/12/2021

LS46 What Is The BEST Type of Influencer For Your Business show art LS46 What Is The BEST Type of Influencer For Your Business

Launch and Scale

In this video, I'll be sharing some tips you can use in identifying the type of influencer that you want for your business, and other ways to get in contact with them.

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LS45 Manufacturing in China? show art LS45 Manufacturing in China?

Launch and Scale

Today I wanted to talk about the pros and cons of manufacturing in China and the things to consider such as the landed cost, the speed of manufacturing, and the product quality.

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LS44 Rachel Pedersen show art LS44 Rachel Pedersen

Launch and Scale

 Tik Tok: Should you be on it as an e-comm brand? | Feat. Rachel Pedersen 

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LS43 SMART Goal Setting show art LS43 SMART Goal Setting

Launch and Scale

How To Set (and ACCOMPLISH) Your Goals For 2021!

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LS41 Nathan Hirsch show art LS41 Nathan Hirsch

Launch and Scale

In this interview with Nathan Hirsch, he explains how he’s taken the hiring process for virtual assistants and created a series of SOPs that can save any business owner time and money.

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LS40 Maneesh Sethi show art LS40 Maneesh Sethi

Launch and Scale

Understanding your customers is the most critical part of any successful marketing campaign. In this video, I have the pleasure of speaking with Maneesh Sethi, founder of Pavlok, as he gives some helpful advice for startups or existing brands looking to grow their audience and tap into an additional cash flow source.

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LS39 Norman Farrar show art LS39 Norman Farrar

Launch and Scale

A press release is one of the most useful types of advertising because it allows you to attract the attention of media outlets. Norman Farrar and I, discuss the importance of good PR strategy and the right ways to take advantage of this form of publicity

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LS38 Steve Lawson show art LS38 Steve Lawson

Launch and Scale

Sometimes, all you need to do in order to succeed is to focus on the big picture. In this video, I get to speak with Steven Lawson, creator of The Monk Manual planner, about personal and brand growth, visionary ideas, and the keys to achieving them!

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LS35 Tim Moser  show art LS35 Tim Moser

Launch and Scale

​How do you build an audience that's super-engaged and desperate to buy your product? In today's video I speak to Timothy Moser, founder of MasterOfMemory.com, who managed to do exactly that using a giveaway contest strategy.

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LS35 Jamstack Case Study show art LS35 Jamstack Case Study

Launch and Scale

Today I'm speaking with Chris Prendergast, founder of Jamstack. As someone who has raised cash in the past from investors but also had a very successful crowdfunding campaign too, Chris had some great insights into the pros and cons of using crowdfunding instead of venture capital or a loan

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More Episodes

⭐ If you enjoy this interview with Gareth Everard please subscribe for lots more great crowdfunding content⭐ Gareth Everard ran a wildly successful crowdfunding campaign when he launched the first product that led to the founding of Rockwell Razors. He used that first Kickstarter product to launch several other successful product lines and made the transition to make it a sustainable brand. But his road to success was not an easy one. In fact, Gareth's dream soon became a nightmare when he discovered that his manufacturer had massively misled him regarding their capability for producing a quality product. In this episode, Gareth tells me about how he overcame failure in a way that allowed him to keep his backers and customers and successfully launch additional products. It wasn’t easy, but it made for a remarkable comeback story, one that I hope you'll enjoy listening to and can learn from! Here are some extra links to help you on your way: 1:57 Introducing one of my favorite humans, Gareth Everard, founder of Rockwell Razors. 3:22 How Rockwell got started, in Gareth’s senior year of college. 4:55 How Gareth chose what product to go after. 6:46 To what did Gareth Everard attribute his overnight success? 9:03 When your crowdfunding campaign becomes a series of unfortunate events. 12:08 What Gareth did with the new manufacturer to make sure the same problems didn’t happen again. 14:04 Gareth’s advice on manufacturing and fulfillment. 18:13 Setting pricing and shipping and customer perception. 24:28 The one factor that made Gareth Everard successful turning his campaign into an actual business. 26:27 How Backer Kit helped Gareth decide on new products. 30:24 Using backerKit to recover transactions that are lost due to Kickstarter. 33:07 Is Kickstarter or Indiegogo the best creator for my crowdfunding campaign? 37:20 Two words of advice for anyone launching a campaign By all means feel free to let me know in the comments below or on social media your thoughts as well, as I want you, my viewers to help me shape this channel into something that will make you all proud! A Big Thank You to Gareth Everard, founder of Rockwell Razors for coming on the show! For more updates, give me a visit using the links below: Facebook: https://www.facebook.com/khierstyn LinkedIn: https://www.linkedin.com/in/khierstyn Website: https://khierstyn.com All audio I upload here are used for non-copyright infringing purposes, and all Fair Use laws are complied with. Copyright Disclaimer under section 107 of the Copyright Act of 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.