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LS39 Norman Farrar

Launch and Scale

Release Date: 01/12/2021

LS46 What Is The BEST Type of Influencer For Your Business show art LS46 What Is The BEST Type of Influencer For Your Business

Launch and Scale

In this video, I'll be sharing some tips you can use in identifying the type of influencer that you want for your business, and other ways to get in contact with them.

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LS45 Manufacturing in China? show art LS45 Manufacturing in China?

Launch and Scale

Today I wanted to talk about the pros and cons of manufacturing in China and the things to consider such as the landed cost, the speed of manufacturing, and the product quality.

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LS44 Rachel Pedersen show art LS44 Rachel Pedersen

Launch and Scale

 Tik Tok: Should you be on it as an e-comm brand? | Feat. Rachel Pedersen 

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LS43 SMART Goal Setting show art LS43 SMART Goal Setting

Launch and Scale

How To Set (and ACCOMPLISH) Your Goals For 2021!

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LS41 Nathan Hirsch show art LS41 Nathan Hirsch

Launch and Scale

In this interview with Nathan Hirsch, he explains how he’s taken the hiring process for virtual assistants and created a series of SOPs that can save any business owner time and money.

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LS40 Maneesh Sethi show art LS40 Maneesh Sethi

Launch and Scale

Understanding your customers is the most critical part of any successful marketing campaign. In this video, I have the pleasure of speaking with Maneesh Sethi, founder of Pavlok, as he gives some helpful advice for startups or existing brands looking to grow their audience and tap into an additional cash flow source.

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LS39 Norman Farrar show art LS39 Norman Farrar

Launch and Scale

A press release is one of the most useful types of advertising because it allows you to attract the attention of media outlets. Norman Farrar and I, discuss the importance of good PR strategy and the right ways to take advantage of this form of publicity

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LS38 Steve Lawson show art LS38 Steve Lawson

Launch and Scale

Sometimes, all you need to do in order to succeed is to focus on the big picture. In this video, I get to speak with Steven Lawson, creator of The Monk Manual planner, about personal and brand growth, visionary ideas, and the keys to achieving them!

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LS35 Tim Moser  show art LS35 Tim Moser

Launch and Scale

​How do you build an audience that's super-engaged and desperate to buy your product? In today's video I speak to Timothy Moser, founder of MasterOfMemory.com, who managed to do exactly that using a giveaway contest strategy.

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LS35 Jamstack Case Study show art LS35 Jamstack Case Study

Launch and Scale

Today I'm speaking with Chris Prendergast, founder of Jamstack. As someone who has raised cash in the past from investors but also had a very successful crowdfunding campaign too, Chris had some great insights into the pros and cons of using crowdfunding instead of venture capital or a loan

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More Episodes

A press release is one of the most useful types of advertising because it allows you to attract the attention of media outlets, which can then create massive visibility for your product or service. In this interview with Norman Farrar, we discuss the importance of having a good PR strategy and some of the right ways to take advantage of this oft-overlooked form of publicity. A press release is essentially a pitch to journalists, influencers, marketers, or whoever else will push your product or service into a magazine, TV show, etc. We’ve all seen examples of product placement in magazines and TV shows. With public relations, you’re talking about pitching people who have industry contacts, who, if interested, will get your product or service in front of large audiences that would be receptive to your brand. What makes public relations one of the best types of advertising is that it allows you to gain access to targeted media outlets where you can have the most impact. However, with any good PR strategy, you have to have touchpoints. Whether it’s public relations or press releases, you need to build authority and trust. When someone has never heard of your product or service, they’re likely to search for your brand on the internet. This is where it’s so important to have the kind of visibility that will create a feeling of familiarity. A great way to establish that trust would be to have some kind of event, or an appearance on a news show that’s widely watched by your potential customers. Public relations and press releases are two of the most underutilized types of advertising. However, with an effective PR strategy, you can garner substantial interest in your product, which can then lead to more sales.