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076: From 0 to 200 Subscribers in 8 Days

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Release Date: 06/29/2022

083: Supersizing Your Audience with Video Views Ads show art 083: Supersizing Your Audience with Video Views Ads

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“Social media is a place to find our people, gather them up, and then focus only on them.” - Susan Bradley.  My biz bestie Susan Bradley of The Social Sales Girls joined me for today’s episode to talk all things video view ads. Susan shared how using video and supplementing the organic reach you get with video with some ad dollars is the fastest, most effective way to grow a great big, warm audience of people without spending a lot of money.   Facebook and Instagram ads don’t work like they used to. Costs have gone up and the ROI has changed. The way you use Facebook and...

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082: Generating Over $20K a Month with a Digital Subscription show art 082: Generating Over $20K a Month with a Digital Subscription

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“Lean into what your people are loving and asking for. And if there’s a digital option, go for it!” - Stacey Collins Subscriptions aren’t always physical items showing up on your doorstep. Think Netflix, Disney +, or an online newspaper. After today’s episode, you’ll also think about Stacey Collins and her Printable Club.  Stacey is a member of Launch Your Box and a self-proclaimed lover of all things decorating, crafting, and shopping. She has spent years building a wildly loyal audience through her blog and social media. Stacey is creative, energetic, and FUN! She’s also a...

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081: Running a Giveaway to Build Your List show art 081: Running a Giveaway to Build Your List

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Audience building should always be on your to-do list. Whether you already have a subscription box or you’re just getting started, consistently work to reach and engage new people.  One audience building strategy I teach inside Launch Your Box is to run a giveaway on social media. I use a free, easy-to-use software called Kingsumo to run my giveaways a couple of times a year. My last giveaway added 1500 people to my email list!   When you run a giveaway, follow four simple steps    Determine your goal - why are you running a giveaway?    To grow your...

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080: 30 Days to Launch show art 080: 30 Days to Launch

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

What if you were launching your subscription box in 30 days?  Maybe you’re launching for the first time or you could be operating under a closed model and you’re launching to new subscribers. In order to be ready to launch - and for your audience to be ready for you to launch - there are five things you need to be doing or start doing right now.  Before I go through those five things, I do want to say I’m recommending you launch in 30 days only if you’ve already spent time building an audience and you’ve got your tech figured out and in place. If not, you’ll need longer...

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079: Give Yourself a Raise with a Subscription Box Side Hustle show art 079: Give Yourself a Raise with a Subscription Box Side Hustle

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

What would an extra $1000 every month mean to you and your family?   Inflation. Waiting for a raise that might not happen. So many people are looking for ways to earn extra income right now. Today I’m talking about how a subscription box side hustle could bring an extra $1000 a month to your family - with only 50 subscribers.  A subscription box business can be a full-time business. But it doesn’t have to be. Many members of Launch Your Box have full-time, 9-5 style jobs and successful subscription box side hustles. They are nurse practitioners, teachers, certified...

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078: Is Your Business Recession Ready? show art 078: Is Your Business Recession Ready?

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

In today’s episode, I’m talking about things you can do to make your subscription box business recession ready.  While it’s not possible to “recession-proof” your business, it is possible to be recession ready. Now is not a time to panic. If we made it through a pandemic, we can make it through economic uncertainty. There are practical, actionable steps you can take to make managing this time less stressful. I walk you through seven of them in today’s episode.  Get control of your inventory. It’s time to change your buying habits away from the panic buying we all...

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077: Lean Into Your Best Selling Products and Create a One Thing of the Month Subscription show art 077: Lean Into Your Best Selling Products and Create a One Thing of the Month Subscription

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

On today’s episode, I’m joined by Launch Your Box member and dog mom times eight, Rhonda Conces.  Yes, I said eight! A true, dedicated lover of all things dog, Rhonda has eight pups of her own who help inspire her subscription box every month.  Rhonda is the CEO and Founder of Monogramme No. 29. Her business was not initially focused on dogs. In fact, her first career was as a labor and delivery nurse. When an injury sidelined Rhonda, she turned to her love of crafting and soon found herself selling monogrammed items. Monogrammed pajamas became her best seller, especially with...

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076: From 0 to 200 Subscribers in 8 Days show art 076: From 0 to 200 Subscribers in 8 Days

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

On today’s episode, I’m joined by Tamara Bennett, one of my biz besties who also happens to be a member of Launch Your Box!  Tamara is the founder and CEO of Southern A-Door-nments Decor where she teaches women how to paint door hangers. Her business has grown over the years thanks in no small part to Tamara’s dedication to creating connections with her audience.  Tamara and I met at Stu McLaren’s Mastermind more than four years ago and hit it off right away. We talk all the time about all the things, including business. We had many discussions about her adding a subscription...

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075: Serving a Niched-Down Audience Reaps Over 1000 Subscribers in 2 Months show art 075: Serving a Niched-Down Audience Reaps Over 1000 Subscribers in 2 Months

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“When people are part of the process, they buy in.” - Britney Brown  I’m so excited to introduce you to Britney Brown, Launch Your Box member and founder, CEO, and all the things of Imperfect Inspiration. Britney’s story and the incredible growth she’s seen in her company and her subscription box are actually perfectly inspirational!  In 2020, Britney was a full-time photographer and mom of five. When the pandemic hit, the photography industry shut down. Britney turned to Tik Tok to document her life during this time and also to document her new ADHD diagnosis. During this...

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074: From 0 to 400 Subscribers: Turning One-Time Sales into Recurring Revenue show art 074: From 0 to 400 Subscribers: Turning One-Time Sales into Recurring Revenue

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“Start with what you have and build up to what you want.”  Welcome to my first on-location podcast episode! Launch Your Box member Rachel Duguay joined me live onstage at SubSummit, the first and only conference exclusively for the subscription box industry.  Rachel and I met at last year’s SubSummit and she quickly became a member of Launch Your Box. At that time, Rachel and her husband’s business, MicroPuzzles, sold miniature puzzles as one-time purchases.  In business since 2018, MicroPuzzles took off in 2020 when the entire world turned to puzzles as a way to pass...

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On today’s episode, I’m joined by Tamara Bennett, one of my biz besties who also happens to be a member of Launch Your Box! 

Tamara is the founder and CEO of Southern A-Door-nments Decor where she teaches women how to paint door hangers. Her business has grown over the years thanks in no small part to Tamara’s dedication to creating connections with her audience. 

Tamara and I met at Stu McLaren’s Mastermind more than four years ago and hit it off right away. We talk all the time about all the things, including business. We had many discussions about her adding a subscription box to her business. So, when Tamara said she was joining Launch Your Box, I asked her why. She knew she could call me anytime to get answers to any questions she had. 

In true Tamara fashion, she had a ready answer. Because she knew me and my business so well, Tamara knew how much training was inside my membership. She also knew how amazing the Launch Your Box community is. Her reason for joining was simple - she didn’t want to miss out! 

Tamara is an excellent student who followed my instructions for having a successful launch to the letter. And it paid off. She launched her Big Box of Blanks and sold out all 200 spots in only 8 days! And she has plans to grow. 

Join me for this episode as Tamara and I talk about the importance of audience building and connecting with that audience, why Tamara was a very early adopter of Facebook Lives, and what she did to go from 0-200 subscribers in only eight days!

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