loader from loading.io

084: The Journey to 3200 Subscribers with Damon Oates of DecoExchange

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Release Date: 08/24/2022

099: Creating a One-Thing of the Month Subscription show art 099: Creating a One-Thing of the Month Subscription

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Have you considered starting with a one-thing of the month subscription? You should. Why do I say that? Well, my one-thing of the month subscription is easier to manage and more profitable than my fully curated subscription box. And my one-thing of the month subscription has almost double the number of subscribers as my larger, more expensive box.  When people start thinking about starting a subscription box, they think about a fully curated box. They dream about the experience they’ll provide their subscribers with all the little touches and a box filled with items that complement each...

info_outline
098: Using Mystery Boxes to Reduce Inventory Before Year End show art 098: Using Mystery Boxes to Reduce Inventory Before Year End

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“Don’t bring that stale inventory into 2023!” - Sarah Williams  Inventory is one of the biggest challenges product-based businesses face. Too much, not enough… and what happens if it doesn’t sell? Now, during this buying season, is the perfect time to liquidate any old or stale inventory you have sitting on your shelves.  One of my favorite ways to move product and get old inventory off my shelves is by selling Mystery Boxes. They’re new, fresh, and fun for your customers and a GREAT way to reduce inventory without putting clearance tags all over everything.  Whether...

info_outline
097: Busting Through Challenges and Doubling Her Subscription in the Last Six Months with The Literary Book Club show art 097: Busting Through Challenges and Doubling Her Subscription in the Last Six Months with The Literary Book Club

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

I’m so excited to have Katie Eney of The Literary Book Club back on the podcast. I invited her back so she could bring us up to date on the big things that have been happening in her subscription box businesses.  Katie’s quarterly luxury box, The Literary Book Club, focuses on collectible editions of classic books and wrapped page-numbered gifts that accompany the books. She also sells one-time specialty boxes, especially for holidays like Christmas and Halloween. Katie provides a truly incredible experience to her subscribers!  When we first talked, Katie had around 200...

info_outline
096: Changing Direction and Niching Down Generates 400 New Subscribers show art 096: Changing Direction and Niching Down Generates 400 New Subscribers

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

I’m so excited to have Launch Your Box member Julie Harkin of the Pilot Wives Club on the podcast! Julie is an experienced, successful subscription box owner who decided to find out if something I say all the time is true, “The riches are in the niches.”    Pilot Wives Club wasn’t Julie’s first subscription box. She had a tea towel subscription and 100 subscribers. The subscription was successful - her subscribers loved their towels (they are adorable!) and it was generating recurring revenue. But, it wasn’t growing. It seemed stuck at that 100-subscriber mark. Julie...

info_outline
095: Leveraging Email Marketing to Make the Most out of Q4 show art 095: Leveraging Email Marketing to Make the Most out of Q4

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“More emails equals more sales!” - Sarah Williams  We’re more than halfway through the 4th quarter. For product sellers, it’s the busiest time of the year. It’s also our best chance to make some serious revenue. You’re probably feeling tired and maybe even overwhelmed. I’m tired, too. Rest when you can and then get to work. There are some things you can do now that will give your 4th quarter sales a major boost. We create different types of email content during the first three quarters of the year. Email opt-ins with welcome sequences, weekly newsletters, and emails to share...

info_outline
094: How I Generated $20k in Extra Revenue with a Holiday Gift Box show art 094: How I Generated $20k in Extra Revenue with a Holiday Gift Box

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Every year for the last five years I’ve sold a Holiday Gift Box. This year was no different. What was different was that my Holiday Gift Box sold out in only four days! And it brought $20,000 in extra revenue into my business.  Should you offer a Holiday Gift Box to your audience? Yes! If you already have a subscription box, you should absolutely offer a Holiday Gift Box. And if you have an audience but haven’t launched your subscription box yet, you should also offer a Holiday Gift Box.  Many members of Launch Your Box have used a Holiday Gift Box for proof of concept before...

info_outline
093: Crushing It on Instagram with One Simple Strategy with B Goods Lettering show art 093: Crushing It on Instagram with One Simple Strategy with B Goods Lettering

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“Record everything!” - Betsy Goodman I’m so excited to have Launch Your Box member Betsy Goodman of B Goods Lettering back on the podcast! Betsy was here just about a year ago when she was in the middle of launching her subscription box. A lot has changed since then and Betsy is here today to teach all of us - including me - about one simple thing she did to crush it on Instagram.   Betsy started lettering in 2017. After attending a workshop and having her eyes opened to the possibilities of lettering, Betsy was hooked! She fell in love with all things lettering and started...

info_outline
092: One Change Doubled Their Subscription Income with Jane's Agenda show art 092: One Change Doubled Their Subscription Income with Jane's Agenda

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

I’m so excited to have Launch Your Box member Jane Wild of Jane’s Agenda join me to share her subscription box journey and to talk about what she did to bust through when she hit a plateau with her subscription.  Jane wasn’t always a subscription box owner or even an entrepreneur. In 2013, she found herself busier than ever with a demanding corporate job and a new baby. As Jane struggled to organize the different facets of her life, she was unable to find a planner that met her needs. She decided to create her own and Jane’s Agenda was born!  For several years, Jane ran her...

info_outline
091: 50% Subscription Growth with One Live Launch w/ The Floral Project show art 091: 50% Subscription Growth with One Live Launch w/ The Floral Project

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

I’m so excited to have Launch Your Box member Nicola Bird of The Floral Project join me all the way from the UK for today’s episode to share her subscription box journey and the story of her recent, wildly successful live launch.  An entrepreneur for more than 20 years and a lifelong lover of flowers, Nicola started The Floral Project in order to bring cheer and connection during the pandemic to people who were alone and lonely. Her big vision for The Floral Project is a million posies of flowers given every year to people in local communities who need a smile. These are people who...

info_outline
090: Free Shipping vs Charging for Shipping show art 090: Free Shipping vs Charging for Shipping

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

You’ve curated a beautiful subscription box. Your website is nearly ready. But there’s one decision holding you back from actually launching. And it’s all about shipping. Should you offer free shipping or charge for shipping?  Of course, “free shipping” isn’t free. If you offer free shipping to your customers, you will adjust the prices of the items you sell to absorb those shipping costs and protect your profit margins.  In this episode, I go deep on all things shipping. The truth is, there’s no easy answer to the free shipping or charging for shipping question. There...

info_outline
 
More Episodes

“Listen to your people.” - Damon Oates 

Damon Oates of DecoExchange joined me for today’s episode. Damon serves people who make and sell decorative wreaths, so his customers are themselves businesspeople. Damon started a subscription box several years ago and hated it. He found it to be incredibly stressful and had difficulty planning the boxes and getting the needed supplies each month. That was before he met me! LOL   

Damon’s first subscription had as many as 900 subscribers, but he had let it dwindle down to just over 300 when he came into my world. After we talked about what he didn’t like about his subscription box, a few things became clear, the biggest of which was Damon and his business partner needed to learn how to plan. After joining Launch Your Box and gaining that knowledge and more, they decided to launch another subscription box with some changes. 

During the pre-launch period, Damon leaned into what he does best - building and engaging with his audience. He asked them what they wanted, which it turns out wasn’t what he thought they wanted or what he wanted to give them. But he listened. He also spent that time building a waitlist. By consistently posting, texting, and going LIVE with a CTA to join the waitlist, Damon grew a list of more than 3,000 people in less than two months. That waitlist currently has 14,000 people on it! 

The launch of the new subscription box resulted in 350 subscribers. That number continued to grow each month for the next 1 ½ years at which point there were 3,200 subscribers. They decided to hold steady at 3,200 for now and the only way to become a subscriber is to get on the waitlist and hope for someone to cancel. Damon has generated major FOMO by employing three things I teach every subscription box owner to create - scarcity, urgency, and exclusivity. 

Damon shared his advice for other subscription box owners whether you’re new to the game or looking to grow. 

  1. Listen to your people and give them what they want. 
  2. Start with 10-20 boxes or even a one-time box to try it out and see what works. 
  3. Pick one social media platform, be consistent, and show up. (You’ll find Damon on Facebook!)
  4. Pick your niche and go deep. 
  5. Serve before you sell. 

Join me for this episode as Damon shares how he went from hoping his subscription box business would die off to nurturing an excited, vibrant community of more than 3,200 monthly subscribers with thousands more waiting to get in. 

Important Links: 

Find and follow Damon: 

 

Join me in all the places: 

 

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!