096: Changing Direction and Niching Down Generates 400 New Subscribers
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
Release Date: 11/16/2022
107: Creating SEO Friendly Content for Your Subscription Box Business
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
“SEO doesn’t have any fuel without content.” - Sarah Williams How do you get your stuff in front of people right when they’re looking for it? The answer, in part, is SEO. I brought a special guest to the podcast to talk about how and why to create SEO content for our subscription box businesses. Crystal Waddell is an e-commerce seller and content creator. She’s also one of the hosts of The Smart and Simple SEO Show, a podcast that does its best to make SEO easy for online entrepreneurs to understand and implement. We discussed the importance of not just creating content,...
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106: 7 Ways to Market Your Subscription Box Cost Effectively
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
Do you think growing your subscription means spending tons of money on ads? It doesn’t need to be that way! There are so many low and even no-cost ways to market and grow your subscription box business. The bottom line? You can’t rely on just one marketing channel or strategy. You need to build a multi-channel marketing plan, layering one type of marketing on top of another. Don’t worry - building this plan doesn’t have to be time-consuming or costly. I’m sharing seven cost-effective ways to market your subscription box business. But I don’t want you to try to...
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105: Scaling Your Subscription Box Business with Cheryl Ham
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
I have a special episode for you today! Cheryl Ham is a long-time member of Launch Your Box, an OG member of Scale Your Box, and the founder of the wildly successful Yarnable subscription box. She’s here today to catch us up on all that’s happened in her business since her last visit to the podcast almost two years ago. Cheryl’s business started as more of a hobby. She had a full-time career and a love for all things knitting and yarn, especially hand-dyed yarn. She became an independent yarn dyer with no formal training and no business training. Cheryl launched her subscription in...
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104: Niching Down Your Ideal Customer Can Improve Your Visibility
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
“20% of your customer base generates 80% of your revenue.” - Sarah Williams Identifying your ideal customer is not something you do once. It’s something you need to tweak and get clearer about in your business on a daily basis. In this episode, I’m talking about how to figure out who the 20% of your customers are who are responsible for 80% of your revenue and why you should focus all of your efforts on them. Oh… and one other thing. Stop trying to please everyone! When you try to please everyone, you dilute your focus. Instead of spending your time and energy on what you...
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103: From the Food Network to Starting a Subscription Box with The Cheerful Baker
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
I’ve got some star power for you on this episode of the Launch Your Box podcast! Lauren Jacobs, a.k.a The Cheerful Baker, is a member of Launch Your Box and the creator and curator of a successful cookie decorating subscription box. She’s also one of the stars of a recent episode of The Christmas Cookie Challenge on The Food Network! There is so much to love about Lauren’s story and how she went from being a mom and art teacher who loved to bake cookies for her children’s classmates and friends to a full-time entrepreneur who designs and produces her own cookie cutters, an online and...
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102: Sarah’s Strategies to 100 Subscribers and Beyond
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
Have you launched your subscription box but found yourself struggling to grow? Launching your subscription box is a HUGE milestone. Celebrate that! The next HUGE milestone for so many of my members is reaching 100 subscribers. Some - those with large, engaged audiences - do this during their first launch. Most don’t. I didn’t. Growing your subscription box to 100 subscribers and beyond takes time. It’s important to give yourself grace and time to get there while still staying focused and holding yourself accountable. Inside Launch Your Box, I walk my members through what it takes...
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101: 5 Reasons Why You Should Start a Subscription Box in 2023
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
Did you know the subscription box industry reached 22.7 Billion dollars in revenue at the end of 2021? And it’s expected to more than triple that number by 2027! Why am I telling you this? Because there IS room for you and your subscription box. If you’ve had your subscription idea for a while, dreaming but not yet doing, make 2023 the year you get it started. It’s time to stop sitting on the sidelines and start taking action. You CAN get your subscription box up and running this year. And in this episode, I give you five reasons you SHOULD start a subscription box in...
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100: Year End Review with My Mastermind Ladies
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
Welcome to the 100th episode of the Launch Your Box podcast! I talk a lot about consistency on this podcast. And inside Launch Your Box. And on my social media accounts. It’s not because I don’t have anything else to talk about. If you’ve been around at all, you know I talk about all the things. But in so many of “the things,” consistency matters. I’ve gotten to 100 episodes by showing up every week. That’s right, in 100 episodes - nearly two full years, I’ve never missed a week. And showing up consistently has paid off. We’ve gone from a few hundred downloads a...
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099: Creating a One-Thing of the Month Subscription
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
Have you considered starting with a one-thing of the month subscription? You should. Why do I say that? Well, my one-thing of the month subscription is easier to manage and more profitable than my fully curated subscription box. And my one-thing of the month subscription has almost double the number of subscribers as my larger, more expensive box. When people start thinking about starting a subscription box, they think about a fully curated box. They dream about the experience they’ll provide their subscribers with all the little touches and a box filled with items that complement each...
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098: Using Mystery Boxes to Reduce Inventory Before Year End
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
“Don’t bring that stale inventory into 2023!” - Sarah Williams Inventory is one of the biggest challenges product-based businesses face. Too much, not enough… and what happens if it doesn’t sell? Now, during this buying season, is the perfect time to liquidate any old or stale inventory you have sitting on your shelves. One of my favorite ways to move product and get old inventory off my shelves is by selling Mystery Boxes. They’re new, fresh, and fun for your customers and a GREAT way to reduce inventory without putting clearance tags all over everything. Whether...
info_outlineI’m so excited to have Launch Your Box member Julie Harkin of the Pilot Wives Club on the podcast! Julie is an experienced, successful subscription box owner who decided to find out if something I say all the time is true, “The riches are in the niches.”
Pilot Wives Club wasn’t Julie’s first subscription box. She had a tea towel subscription and 100 subscribers. The subscription was successful - her subscribers loved their towels (they are adorable!) and it was generating recurring revenue. But, it wasn’t growing. It seemed stuck at that 100-subscriber mark. Julie kept thinking about what I often say inside Launch Your Box. The riches are in the niches. Julie realized that as a pilot's wife, she was part of a specific niche. She wondered if that niche might be the answer.
Julie had started a Facebook Group for pilot wives nine years ago. The purpose of the group was simply to offer support and friendship. Over the years, she has served this group and built a community of more than 6,000 members. It was this group Julie decided to curate a subscription box for. She surveyed them and found the interest was there!
Julie launched and sold out her initial 100 spots very quickly. She grew organically for several months before deciding to do a “real launch,” following the process I teach inside Launch Your Box. The result? 140 new subscribers in less than 5 days, bringing her to just under 400 total subscribers!
By niching down and serving people whose needs and wants she understands, Julie has been able to quadruple the subscriber count of her tea towel subscription - in only nine months!
Julie did so many things right in order to get to this level of success so quickly!
- She niched down, choosing a niche she deeply understood and was passionate about serving.
- She surveyed her ICA before she started planning her box.
- After initial success and organic, controlled growth, she planned a “real” launch, showed up, and followed the plan.
Join me for this episode as Julie shares more about what happened when she decided to find out if the riches really are in the niches.
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