Legal for course creators: registering a trademark for your online course name (S4E106)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Release Date: 09/30/2019
Autumn’s manifesto: why legal matters for your business (S5E171)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
If you listen to just one episode of the Legal Road Map® podcast, let this be it.
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Behind the scenes: 5 day list building challenge (S5E170)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
We love helping our clients get their legal house in order, but sometimes when we introduce a new service, contract template, or marketing initiative at the AWB Firm, we have to be our own lawyers, too!
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How to build your email list legally (S5E169)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
If you’ve been in business for any amount of time, you’ve probably heard about (or seen firsthand) the value in building your email list.
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Planning for 2021 financial success with Stephanie Skryzowski (S5E168)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Finances and legal are like four-letter words for most entrepreneurs. You know you need to have a grasp on them to run a successful business, but the amount of things you don’t know about finances and legal makes you want to bury your head in the sand.
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Don’t forget this in your 2021 budget! (S5E167)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Planning for next year is in full swing. You may be planning new products or services, epic launches, new training series, and more. And you’re probably also working on your budget with line items all geared toward helping you facilitate those rollouts.
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The TOP 4 reasons to start your 2021 legal plan NOW (S5E166)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
We’re here… finally. Down to the final weeks of 2020 and there’s no better time to start creating your business’s legal plan for next year.
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DON’T launch before you do this one thing (S5E165)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Preparing to launch or run a year-end (I see you coming Black Friday / Cyber Monday) promotion involves a lot of moving parts. It can be easy for things that may seem less important to fall through the cracks, but tightening up your contracts shouldn’t be one of them.
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You can’t say that! Use testimonials the right way (S5E164)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Testimonials, endorsements, and more. Whatever form it takes, you know that being able to share your customers’ success from purchasing your product or online course is one of the most powerful ways to drive sales, especially during year-end promotions.
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BYE 2020: preparing your year-end promotions (S5E163)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Most everyone I know will not shed one single tear when it’s time to bid 2020 farewell. We’re all ready for a new year and a new start after everything that’s been thrown at us this year. But there’s still plenty of opportunity to run a successful year-end promotion in your business.
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Adventures in new business with photographer Layra Marte (S5E162)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Navigating the world of LLCs, bookkeepers, and legal can be tough when you’re new to the business world. But doing it in the middle of Covid? That’s a lesson in patience and perseverance!
info_outlineLearn when you absolutely SHOULD register a trademark for your online course name and when you can likely wait.
In this episode we’ll cover:
- How to decide if now is the time to register your trademark
- How trademark law is really designed to protect consumers (as well as your business)
- The downsides of relying on common law trademark rights
- What enforcing your trademark rights really looks like in your business
- How a registered trademark can increase your business's value when it comes to sell your business or license your course, method, or process
- When you may NOT want or need to register your trademark
Key takeaway: A registered trademark is the best way to shut down a copycat, but there are some important questions to ask yourself to make sure it’s the right time for your business.
Visit www.awbfirm.com/podcast106 for show notes.
BONUS: get your hands on our FREE resource to help you write your contracts: The 5 terms I think every contract should include: www.awbfirm.com/5terms
Resources:
Episode 99 of the Legal Road Map® podcast - Copyrights: www.awbfirm.com/podcast99
Episode 104 of the Legal Road Map® podcast - Choosing a Good Course Name: www.awbfirm.com/podcast104
If you’re so in love with your course, product, or business name that you’re ready to say “I do”, it’s probably time to register your trademark. The AWB Firm can help! Clients love our seamless process and flat-fee pricing (i.e., no surprise bills for you!). If you’re ready to learn more or get started, visit www.awbfirm.com/trademark-copyright.
This podcast is information, not legal advice specific to your situation.