Is your online course draining your business, or a profit generator? (S5E129)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Release Date: 03/09/2020
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
If you listen to just one episode of the Legal Road Map® podcast, let this be it.
info_outline Behind the scenes: 5 day list building challenge (S5E170)Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
We love helping our clients get their legal house in order, but sometimes when we introduce a new service, contract template, or marketing initiative at the AWB Firm, we have to be our own lawyers, too!
info_outline How to build your email list legally (S5E169)Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
If you’ve been in business for any amount of time, you’ve probably heard about (or seen firsthand) the value in building your email list.
info_outline Planning for 2021 financial success with Stephanie Skryzowski (S5E168)Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Finances and legal are like four-letter words for most entrepreneurs. You know you need to have a grasp on them to run a successful business, but the amount of things you don’t know about finances and legal makes you want to bury your head in the sand.
info_outline Don’t forget this in your 2021 budget! (S5E167)Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Planning for next year is in full swing. You may be planning new products or services, epic launches, new training series, and more. And you’re probably also working on your budget with line items all geared toward helping you facilitate those rollouts.
info_outline The TOP 4 reasons to start your 2021 legal plan NOW (S5E166)Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
We’re here… finally. Down to the final weeks of 2020 and there’s no better time to start creating your business’s legal plan for next year.
info_outline DON’T launch before you do this one thing (S5E165)Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Preparing to launch or run a year-end (I see you coming Black Friday / Cyber Monday) promotion involves a lot of moving parts. It can be easy for things that may seem less important to fall through the cracks, but tightening up your contracts shouldn’t be one of them.
info_outline You can’t say that! Use testimonials the right way (S5E164)Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Testimonials, endorsements, and more. Whatever form it takes, you know that being able to share your customers’ success from purchasing your product or online course is one of the most powerful ways to drive sales, especially during year-end promotions.
info_outline BYE 2020: preparing your year-end promotions (S5E163)Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Most everyone I know will not shed one single tear when it’s time to bid 2020 farewell. We’re all ready for a new year and a new start after everything that’s been thrown at us this year. But there’s still plenty of opportunity to run a successful year-end promotion in your business.
info_outline Adventures in new business with photographer Layra Marte (S5E162)Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Navigating the world of LLCs, bookkeepers, and legal can be tough when you’re new to the business world. But doing it in the middle of Covid? That’s a lesson in patience and perseverance!
info_outlinePutting together an online course is a huge undertaking. There are so many moving parts - writing copy, sourcing or creating images/video, making sure your tech is working, marketing + sales, and more. I’m tired just thinking about it!
If you’re not careful, all of those pieces can take you away from the parts of your business that are making you money now, and you’ll start out at a deficit before your course even launches. So what can you do to ensure your online course enables you to create more income, instead of draining the success you have already created?
In this episode, we’ll cover:
- How paying commission to your affiliates can still help you exponentially increase your overall sales - and profit!
- The importance of using an affiliate agreement with all affiliates
- How outsourcing certain parts of creating your online course can actually end up saving you money in the long run
- Why it’s so critical to always use a contract when hiring an independent contractor
- Autumn’s tips to keep making sales of your course, even when you’re not launching
BONUS: Are you stuck Googling the answers to what you need legally, and what’s just a good idea to have, before launching your online course? Head to www.awbfirm.com/podcast128 to get free access to my masterclass The 3 Legal Protections Your Course Business Is Probably Missing to make sure your online business is digital course-ready.
Resources:
Micro Famous, Matt Johnson: https://www.amazon.com/MicroFamous-Become-Famously-Influential-People-ebook/dp/B084ZGWVHJ/ref=sr_1_1?keywords=how+to+become+microfamous&qid=1582889149&sr=8-1
AWB Firm Contract Template Store: www.awbfirm.com/contract-templates
This podcast is information, not legal advice specific to your situation.
Worried about the legal blindspots that may be lurking in your business? The AWB Firm can help! We start every VIP Day with a Legal Road Map® session, but you can schedule this session separate from a VIP Day too. One of our experienced attorneys will take a one-hour deep-dive into your business and provide you with a report of recommended steps personalized for your business. And you’ll be confident you’re not missing anything essential now, and you’ll learn what you might need to do later. For more info or to book your Legal Road Map® session, visit https://awbfirm.com/legal-road-map-session