You’ll NEVER launch your online course without this one thing (S5E130)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Release Date: 03/16/2020
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
If you listen to just one episode of the Legal Road Map® podcast, let this be it.
info_outline Behind the scenes: 5 day list building challenge (S5E170)Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
We love helping our clients get their legal house in order, but sometimes when we introduce a new service, contract template, or marketing initiative at the AWB Firm, we have to be our own lawyers, too!
info_outline How to build your email list legally (S5E169)Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
If you’ve been in business for any amount of time, you’ve probably heard about (or seen firsthand) the value in building your email list.
info_outline Planning for 2021 financial success with Stephanie Skryzowski (S5E168)Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Finances and legal are like four-letter words for most entrepreneurs. You know you need to have a grasp on them to run a successful business, but the amount of things you don’t know about finances and legal makes you want to bury your head in the sand.
info_outline Don’t forget this in your 2021 budget! (S5E167)Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Planning for next year is in full swing. You may be planning new products or services, epic launches, new training series, and more. And you’re probably also working on your budget with line items all geared toward helping you facilitate those rollouts.
info_outline The TOP 4 reasons to start your 2021 legal plan NOW (S5E166)Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
We’re here… finally. Down to the final weeks of 2020 and there’s no better time to start creating your business’s legal plan for next year.
info_outline DON’T launch before you do this one thing (S5E165)Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Preparing to launch or run a year-end (I see you coming Black Friday / Cyber Monday) promotion involves a lot of moving parts. It can be easy for things that may seem less important to fall through the cracks, but tightening up your contracts shouldn’t be one of them.
info_outline You can’t say that! Use testimonials the right way (S5E164)Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Testimonials, endorsements, and more. Whatever form it takes, you know that being able to share your customers’ success from purchasing your product or online course is one of the most powerful ways to drive sales, especially during year-end promotions.
info_outline BYE 2020: preparing your year-end promotions (S5E163)Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Most everyone I know will not shed one single tear when it’s time to bid 2020 farewell. We’re all ready for a new year and a new start after everything that’s been thrown at us this year. But there’s still plenty of opportunity to run a successful year-end promotion in your business.
info_outline Adventures in new business with photographer Layra Marte (S5E162)Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Navigating the world of LLCs, bookkeepers, and legal can be tough when you’re new to the business world. But doing it in the middle of Covid? That’s a lesson in patience and perseverance!
info_outlineWhen you’re already running a business, carving out the time to actually work on your online course can seem utterly impossible. Your clients always come first, so how do you balance continuing to provide them with the stellar service you’re known for, and make time to draft your course outline, record your modules, write copy for your student worksheets, and market your course?
More practical than legal advice, in this episode Autumn is sharing some of the best practices she’s seen working with our 6 and 7-figure + online course creators to help you start thinking creatively about how you can buckle down and present your course to the world.
In this episode, we cover:
- The importance of starting with something you’re not just good, but GREAT, at teaching
- Why you want to make sure you can offer a tangible, repeatable result to your students
- How to win BIG by starting with just one measurable result that will produce a significant positive outcome for your students
- The importance of thinking about marketing and sales before you start building your course
- How soliciting suggestions + ideas from your audience can translate into a very successful course launch
- Why Autumn loves to batch her tasks
- How selling your course before you create it can help you avoid lackluster (or zero) sales
- Why it’s so important to weigh the costs and benefits of paying an expert vs. you spending your time (what’s your hourly rate, again?) doing something you’re not great at
- How writing a launch date on your calendar can become your biggest motivator
BONUS: Are you stuck Googling the answers to what you need legally, and what’s just a good idea to have, before launching your online course? Head to www.awbfirm.com/podcast130 to get free access to my masterclass The 3 Legal Protections Your Course Business Is Probably Missing to make sure your online business is digital course-ready.
Resources:
Positive Parenting Solutions: https://www.positiveparentingsolutions.com/
Dana Malstaff’s Boss Mom® Ideal Client Scale course: https://boss-mom.com/ideal/
Lewis Howes’ How to Sell a Product Online (Before You Create It): https://lewishowes.com/sales/how-to-sell-a-product/
Kendrick Shope’s Authentic Selling University: https://learn.authenticsellinguniversity.com/asu-waitlist-join
Amy Porterfield’s Digital Course Academy: https://www.amyporterfield.com/dca-waitlist/
Thinkific online course resources: https://www.thinkific.com/ and https://www.thinkific.com/blog/10-steps-creating-successful-online-course/
Teachable online course resources: https://teachable.com/ and https://teachable.com/blog/create-awesome-online-courses
Kajabi online course resources: https://kajabi.com/ and https://blog.kajabi.com/the-ultimate-guide-to-creating-and-selling-online-courses
This podcast is information, not legal advice specific to your situation.
Want to make sure your business is protected but working one-on-one with a lawyer just isn’t in the budget? Our customizable contract templates are a great, affordable way to get protection for yourself and your business without breaking the bank. Shop our selection of contract templates for online businesses and protect your business today! Visit www.awbfirm.com/contract-templates.