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LTBP #94 – Luka Hocevar: Marketing, Actioning What You Learn & The Game of Life

LTB Podcast

Release Date: 03/07/2018

Gym Owners Corner w/ Mark Council & Ste Whitaker: How to Have a Solid Business Partnership show art Gym Owners Corner w/ Mark Council & Ste Whitaker: How to Have a Solid Business Partnership

LTB Podcast

In today's episode, Stuart welcomes back Mark Council & his partner Ste Whitaker. Mark & Ste own a gym called Platform Performance, which they opened together in 2017. This is the third episode of the series called 'gym owners corner' where Stuart brings Mark on to discuss the realities and challenges of being a gym owner. In this episode, they discuss their business partnership. How it functions, why they think it works and some things they'd advise you to look out for in a business partner. Timestamps are below.       Timestamps: [02.00] - How their gym...

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Chris Bradley: Lead Generation, Mentorship & Outsourcing show art Chris Bradley: Lead Generation, Mentorship & Outsourcing

LTB Podcast

In today's show, Stuart welcomes Chris Bradley, also known as The Glasgow PT. Chris runs a gym in Glasgow and a mentorship programme for trainers called The Upgraded Coach. They discuss what he remembers about his first-ever PT session, how he approached lead gen in a commercial gym, getting through the tough times as a trainer, taking your business seriously and how to think about outsourcing. Timestamps are below!     Timestamps: [09.17] - His first ever PT session. [15.37] - Mentorship & investing in yourself. [20.52] - Lead gen in a commercial gym. [29.37] - His...

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Krista Scott-Dixon: Mental Health, Coaches Getting Coached & Firing Clients show art Krista Scott-Dixon: Mental Health, Coaches Getting Coached & Firing Clients

LTB Podcast

In today's show, Stuart welcomes back Krista Scott-Dixon from Precision Nutrition. They discuss public speaking, self-acceptance, getting coached as a coach, firing clients, mental health and managing overwhelm. Timestamps are below!     Timestamps: [02.15] - Tips on public speaking. [11.25] - What Krista was like as a child. [15.25] - The challenge of self-acceptance. [19.30] - Coaches getting coaching. [25.55] - Getting triggered by clients not doing things. [30.05] - Firing clients. [40.45] - Looking after your mental health. [45.25] - Managing overwhelm.  ...

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How I Use Social Media: Graham Hurst (@graphicsforcoaches) show art How I Use Social Media: Graham Hurst (@graphicsforcoaches)

LTB Podcast

In today's episode, Stuart welcomes Graham Hurst. Graham, @graphicforcoaches, is a former police officer and online coach turned designer. He creates thumb-stopping, highly engaging social media images for the country's top coaches and PT's. As this is an episode on how I use social media, they spend the majority of their time talking about using social media, creating content, common design mistakes Graham sees trainers doing and getting clients from Instagram. Timestamps are below.       Timestamps: [01.10] - How long Graham has been posting on social media? ...

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George Branford: Commercial Gym Success & Launching a Facility show art George Branford: Commercial Gym Success & Launching a Facility

LTB Podcast

In today's episode, Stuart welcomes George Branford. George is an ex-professional football, turned personal trainer, turned gym owner. They discuss how he built up his client base in a commercial gym, getting over fears of talking to members, transitioning into an independent gym before finishing off talking about how he and his partner, Emily, got capital, planned it out years in advance and launched their gym, Intent 91.Timestamps are below.       Timestamps: [01.12] - Why did George decide to become a personal trainer? [04.38] - How he found starting in a...

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Adam Meakins: What We Know About Exercise Technique & Injury Risk show art Adam Meakins: What We Know About Exercise Technique & Injury Risk

LTB Podcast

In today's episode, Stuart welcomes back Adam Meakins. Adam, @adammeakins on Instagram, was on 6 episodes ago on the 5th of April. In that one, they mainly discussed the problems associated with some of the most popular physiotherapy treatments like massage, K-tape and other manual therapies. In this one, they spend most of it discussing what we know about the association between technique and injury. Should you focus on making your clients form perfect, or should we just let people exercise as they please? They also get into the relationship between core strength and back pain, using...

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Catherine Reohorn: Copywriting for Personal Trainers show art Catherine Reohorn: Copywriting for Personal Trainers

LTB Podcast

In today's episode, Stuart welcomes Catherine Reohorn, a personal trainer turned copywriter. Cath specialises in writing content and copy for fitness professionals and helping them to find their voices. You can follow her @kindcopyuk. They get into her background, how her weight loss & fitness journey shaped the trainer she's become before getting into copywriting - how to write better social media posts, sales writing tips, talking about pain points in a respectful way, creating entertaining education posts and much more. Timestamps are below.       Timestamps: ...

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Gym Owners Corner w/ Mark Council: The Realities of Owning a Gym show art Gym Owners Corner w/ Mark Council: The Realities of Owning a Gym

LTB Podcast

In today's episode, Stuart welcomes back Mark Council. Mark owns a gym called Platform Performance, which he opened with a business partner in 2017. This is the second episode of a new podcast instalment we're trialling called 'gym owner corner' where we'll bring Mark on to discuss the realities and challenges of being a gym owner. In this episode, we discuss what it's actually like owning a gym! Timestamps are below.       Timestamps: [03.35] - What is it actually like to run a gym day-to-day? [05.35] - Is it important to start with the end in mind? [11.55] - Why...

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Mike Doehla: Nutrition Coaching, Customer Experience & Business Growth show art Mike Doehla: Nutrition Coaching, Customer Experience & Business Growth

LTB Podcast

In today's episode, Stuart welcomes Mike Doehla from the nutrition coaching company StrongerU. Stronger U currently has 15 employees and around 75 coaches. The business works with >50,000 clients across 50 countries. They get into some nutrition coaching tips, customer experience advice and taking the jump towards better service as well non-paid marketing approaches and tips for growing your business. Timestamps are below.       Timestamps: [01.32] - How his covid experience has been? [02.39] - Does he think the fitness industry will have a boom post covid? ...

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#3 How I Use Social Media: Chris Burgess show art #3 How I Use Social Media: Chris Burgess

LTB Podcast

In today's episode, Stuart welcomes Chris Burgess for our third episode in the "how I use social media" series. This one is way less social media focussed than our last two as Chris' passion for local marketing and in-person personal training comes through, however, we also discuss how he uses social media, how his gym business uses it, whether you need an avatar, contacting local businesses to network share on social media and much more! Timestamps are below.       Timestamps: [01.15] - How Chris thinks about using social media as a trainer. [06.20] - Starting off...

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More Episodes

In this episode, we welcome on Luka Hocevar from Vigor Ground Fitness in Seattle and Vigor Move & Live in Slovenia. This is an interview that covers a broad spectrum of topics including - why your personal training sessions are your marketing, how to action what you learn, how to deal with setbacks and treating life like a game.

Luka on Instagram

Vigor Ground Fitness Facebook

Vigor Life Podcast