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LTBP #112 - Sukh Sidhu: How to Run an Online Fitness Business

LTB Podcast

Release Date: 06/13/2018

Adam Meakins: What We Know About Exercise Technique & Injury Risk show art Adam Meakins: What We Know About Exercise Technique & Injury Risk

LTB Podcast

In today's episode, Stuart welcomes back Adam Meakins. Adam, @adammeakins on Instagram, was on 6 episodes ago on the 5th of April. In that one, they mainly discussed the problems associated with some of the most popular physiotherapy treatments like massage, K-tape and other manual therapies. In this one, they spend most of it discussing what we know about the association between technique and injury. Should you focus on making your clients form perfect, or should we just let people exercise as they please? They also get into the relationship between core strength and back pain, using...

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Catherine Reohorn: Copywriting for Personal Trainers show art Catherine Reohorn: Copywriting for Personal Trainers

LTB Podcast

In today's episode, Stuart welcomes Catherine Reohorn, a personal trainer turned copywriter. Cath specialises in writing content and copy for fitness professionals and helping them to find their voices. You can follow her @kindcopyuk. They get into her background, how her weight loss & fitness journey shaped the trainer she's become before getting into copywriting - how to write better social media posts, sales writing tips, talking about pain points in a respectful way, creating entertaining education posts and much more. Timestamps are below.       Timestamps: ...

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Gym Owners Corner w/ Mark Council: The Realities of Owning a Gym show art Gym Owners Corner w/ Mark Council: The Realities of Owning a Gym

LTB Podcast

In today's episode, Stuart welcomes back Mark Council. Mark owns a gym called Platform Performance, which he opened with a business partner in 2017. This is the second episode of a new podcast instalment we're trialling called 'gym owner corner' where we'll bring Mark on to discuss the realities and challenges of being a gym owner. In this episode, we discuss what it's actually like owning a gym! Timestamps are below.       Timestamps: [03.35] - What is it actually like to run a gym day-to-day? [05.35] - Is it important to start with the end in mind? [11.55] - Why...

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Mike Doehla: Nutrition Coaching, Customer Experience & Business Growth show art Mike Doehla: Nutrition Coaching, Customer Experience & Business Growth

LTB Podcast

In today's episode, Stuart welcomes Mike Doehla from the nutrition coaching company StrongerU. Stronger U currently has 15 employees and around 75 coaches. The business works with >50,000 clients across 50 countries. They get into some nutrition coaching tips, customer experience advice and taking the jump towards better service as well non-paid marketing approaches and tips for growing your business. Timestamps are below.       Timestamps: [01.32] - How his covid experience has been? [02.39] - Does he think the fitness industry will have a boom post covid? ...

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#3 How I Use Social Media: Chris Burgess show art #3 How I Use Social Media: Chris Burgess

LTB Podcast

In today's episode, Stuart welcomes Chris Burgess for our third episode in the "how I use social media" series. This one is way less social media focussed than our last two as Chris' passion for local marketing and in-person personal training comes through, however, we also discuss how he uses social media, how his gym business uses it, whether you need an avatar, contacting local businesses to network share on social media and much more! Timestamps are below.       Timestamps: [01.15] - How Chris thinks about using social media as a trainer. [06.20] - Starting off...

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Tony Gentilcore: The Art of Session Delivery show art Tony Gentilcore: The Art of Session Delivery

LTB Podcast

In today's episode, Stuart welcomes Tony Gentilcore. Tony has been a coach since 2002 and has worked in all kinds of settings including commercial gyms, large athlete focussed gyms and nowadays, his own small independent studio. He's been writing consistently excellent blogs at Tony Gentilcore.com, and today, we discuss a range of things to do with running better personal training sessions. We get into why the soft skills matter, how to assess new clients, some coaching tips you can apply straight into your next session and much more. Timestamps are below.      ...

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#2 How I Use Social Media: Meghan Callaway show art #2 How I Use Social Media: Meghan Callaway

LTB Podcast

In today's episode, Stuart welcomes Meghan Callaway, @meghancallawayfitness on Instagram. Meghan is a coach who works with clients online and in-person and creates products that include her pullup, pushup and landmine programmes. They discuss how she thinks about using social media, growing your following, creating great content, how she creates her videos, her 3E content formula and much, much more. Timestamps are below.       Timestamps: [02.14] - How long has she been posting on social media professionally? [03.17] - What her social media strategy is? [06.02] -...

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Adam Meakins: The Problem With The Most Popular Physiotherapy Treatments show art Adam Meakins: The Problem With The Most Popular Physiotherapy Treatments

LTB Podcast

In today's episode, Stuart welcomes Adam Meakins on. Adam, @adammeakins on Instagram, is well known for his evidence-based approach to physiotherapy, strong views and his willingness to call out some of what he describes as nonsense surrounding his profession. He's got a novel approach to helping his patients and in this episode, they get into how he describes physiotherapy, the line between personal training and physio, finding good physios, the problem with manual therapy and a lot of other popular rehab techniques as well as a number of analogies to help you think about the myths...

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Dr. Mike Banna: How Personal Trainers Can Develop Relationships With Doctors show art Dr. Mike Banna: How Personal Trainers Can Develop Relationships With Doctors

LTB Podcast

In today's episode, Stuart welcomes Dr Mike Banna. Mike is a full-time NHS GP, GP Trainer and GP Training Programme Director, and a Director of the British Society of Lifestyle Medicine. He co-hosts the Fitness Unfiltered Podcast and has written for The Guardian, Men’s Health, Gymshark, Spectator Health and several other medical publications. They discuss why Mike has a personal trainer, what he would look for in one on social media, how PTs can work more closely with doctors, how much doctors are taught about nutrition and exercise and much more! Timestamps are below.    ...

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#1 How I Use Social Media: Emma Storey-Gordon show art #1 How I Use Social Media: Emma Storey-Gordon

LTB Podcast

In today's episode, Stuart welcomes Emma Storey-Gordon. This is the first episode in a new series we're going to run occasionally called 'how I use social media'. First up, we have the amazing ESG. Emma is a personal trainer, online coach, nutritionist and educator. They discuss how she thinks about using social media, being 'salesy' on your socials, improving confidence as a creator, coming up with ideas, finding your content niche and more! Timestamps are below.       Timestamps: [03.30] - How she thinks about using social media as a fitness professional. [05.05] -...

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More Episodes

In this episode, Stuart chats to Sukh Sidhu from Online Fitness Business.

Topics Covered:

-- How Sukh is finding being a Dad alongside running a thriving business.
-- What drives him to be successful.
-- Going from gym owner to online trainer - how he found that transition.
-- If he thinks you need to be an in-person trainer before becoming an online trainer.
-- If he thinks online is as effective as offline.
-- Skillsets of an effective online personal trainer.
-- How personal you should be as an online trainer.
-- How to generate leads and clients as an online trainer.
-- How to use ex-clients and old leads to start your online business.
-- How to price your online services.