Know Your Ideal Client THIS Well (Session 17 with Sari)
LITerally
Sari comes back from Hawaii a different version of herself, and it's obvious in every part of this session. She left in the middle of something big and came back grounded in a new way. We get into what shifted for her personally and what that has unlocked in how she thinks about her business and her work. Then we dig into the strategy, where we talk about the funnel, the opt-in to webinar path, where the data lives, and why the Instagram bio is never actually just about the bio. This is an episode where the mindset shift and the marketing conversation end up being about exactly the same...
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Business Actually IS That Deep (Close-Up with Lacey)
LITerally
My goal has always been more money in the hands of women, and the more I do this work, the more I believe that getting there has a lot more to do with what's happening underneath the business than most people want to admit. It is so easy to say "business isn't personal" or "just have fun with it," but actually living that takes a lot more. This episode is about what it looks like to acknowledge how deep business actually goes, and then use that depth to get what you actually came here for, which is a genuinely better life. That includes the money, yes. But it doesn't stop there. In this...
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It Always Makes Sense (Session 16 with Sari)
LITerally
This is one of the most raw and real sessions we've had on LITerally. Sari comes in having just had a repressed memory surface, and what unfolds is a conversation about what it actually means to feel safe, why everything always makes sense when you follow it back far enough, and what it looks like to hold space for someone in the middle of something that big. We also talk about "knowing your role" as a coach, the power of giving someone options instead of answers, and a business conversation that changes the trajectory for Sari. This one is heavy and hopeful at the same time, and it's a...
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Calendar Shifts, Carousels, and Real Confidence (Session 15 with Sari)
LITerally
Sari comes into this session a different person than the one we left last session. The changes she made are reshaping how her business feels day to day, and we get into why this shift is so meaningful. We also dig into expert content, carousels, what actually makes a mini offer convert, and the truth about scripting versus sounding like a robot. But underneath all of it is a conversation about self trust and what it really takes to grow a business without burnout being the price you pay for success. In this episode, you’ll hear: • The big, brave change Sari made that's already making her...
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You Have One Job Right Now (Session 14 with Sari)
LITerally
Sari comes into this session having made some big changes in her life, and we get into why that shift matters more than any tactic ever could. From there we dig into the data behind her content, the difference between what's getting attention and what's actually working, and why some of her recent answers may be simpler than she thinks. We also talk webinar strategy, bonuses, and the pressure to give people something they've "never heard before" in a course. In this episode, you’ll hear: • The big change Sari made in her life, and how it's already changing how she shows up in her business...
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Borrowing Belief and the Urgency to Know (Session 13 with Sari)
LITerally
This session starts in the aftermath of a launch that brought up a lot more than just numbers. Sari came in having already been through an emotional spin in Basecamp, and this conversation picks up in the middle of the very human experience of building something new while already running something successful. We talk about the urgency to know, and one of the most important lessons you can learn in business. There's real strategy in this one too, including how bonuses work, what great marketing is actually doing, and where Sari's business needs to get more compelling. But the mindset work...
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It's Great And I Want More (Close-Up with Lacey)
LITerally
Sari and I have been exploring what it actually feels like to hold two things at once: this is great, and I still want more. We've talked about why that combination is so much harder to say out loud than it sounds, and why the women who seem to be doing just fine are often the ones who feel most stuck. This one will make you think differently about what "enough" really means, and why wanting more might be telling you something worth paying attention to. In this episode, you’ll hear: • The exercise I want you to try out loud and see what happens in your body when you do • Why the women...
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Betting On Yourself (Session 12 with Sari)
LITerally
Sari is in the middle of her first launch, and this session focuses on what that actually feels like from the inside. We dig into what the numbers are telling us, what they aren't, and how to stay grounded when you're learning everything in real time. We also go deeper into the life stuff, because realistically Sari has a lot on her plate (like so many working moms). This session gets honest about tradeoffs, risk tolerance, and what it really means to bet on yourself when the stakes feel high and very personal. In this episode, you’ll hear: • Why checking in on your capacity is actually a...
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The Instagram Debacle & Energetic Exchange (Session 11 with Sari)
LITerally
This session is such a good reminder of why data matters. Sari and I unpack an Instagram “debacle” that could have easily spiraled if she wasn’t paying attention to the right metrics and context. We also talk about problem awareness, energetic exchange, and the difference between creating from “I am” versus “I have to prove.” This conversation starts with data and strategy but goes deeper into identity, attachment, and what people are truly coming to Sari for. In this episode, you’ll hear: • Why using data prevented an Instagram issue from becoming a much bigger...
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What Does A CEO Actually Do? (Session 10 with Sari)
LITerally
This session is such a powerful look at what it actually means to step into the role of CEO, and how different that is from simply being the person posting online. Sari and I talk about the identity shifts that happen as your business grows, the pressure and hypervigilance that can come with that, and why being willing to fail is often the thing that finally creates success. We also dig into urgency, launches, and optimization, specifically how to focus your energy when you’re testing something strategically. This episode is about holding the tension of “it’s great and I want more,”...
info_outlineSari comes into this session having made some big changes in her life, and we get into why that shift matters more than any tactic ever could. From there we dig into the data behind her content, the difference between what's getting attention and what's actually working, and why some of her recent answers may be simpler than she thinks.
We also talk webinar strategy, bonuses, and the pressure to give people something they've "never heard before" in a course.
In this episode, you’ll hear:
• The big change Sari made in her life, and how it's already changing how she shows up in her business
• Why "slow down to speed up" makes every high achiever roll their eyes, and why it still keeps being true
• What happens when you try the marketing "hacks" and they still don't work, and what that's actually telling you
• The one piece of data we decide its time to stop spinning on, and how to look at it in a larger context
• Why sharing everything you know isn't actually the risk most coaches think it is (and what lens you need to see this through)
• The real reasoning behind software recommendations I'm giving Sari, and why the fancier option isn't always the right one yet
• The single sentence I say to Sari that completely shifts how she sees her to-do list
Episode Links
• Follow me on Instagram
• Connect with Sari on Instagram
• Learn more about Sari on her website
If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results