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'Building Authentic Customer Relationships' with John Maguire

The Connected Leadership Podcast

Release Date: 06/12/2023

'Where Intuition Goes To Die' with Jon Cohen show art 'Where Intuition Goes To Die' with Jon Cohen

The Connected Leadership Podcast

In this episode of the Connected Leadership Podcast, host Andy Lopata welcomes guest Jon Cohen, a vascular surgeon turned healthcare leader and policy expert, the former CEO and executive chairman of BioReference Laboratories a $1.7 billion company, and author of the book 'Swab.' Andy and Jon discuss leadership, decision-making, the importance of relationships and partnerships, navigating through external barriers, and the invaluable role of intuition amidst crisis. In his book, Jon shares the extraordinary record of BioReference Laboratories, which established robust testing processes...

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Connected Leadership Gold: Dorie Clark show art Connected Leadership Gold: Dorie Clark

The Connected Leadership Podcast

Dorie Clark is recognised as one of the Top 50 business thinkers in the world by Thinkers50. Among many other interests, she is also a communications coach and author. This fascinating conversation with Andy Lopata explores the benefits of a long-term strategy in business relationships. In organisations changing attitudes can be a challenge, while small businesses can effectively be long-term driven. Andy and Dorie also talk about being bad at something - deliberately.

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Connected Leadership Gold: Todd Cherches show art Connected Leadership Gold: Todd Cherches

The Connected Leadership Podcast

Andy Lopata talks to Todd Cherches about the value of visual leadership in this edition of The Connected Leadership Podcast. Todd draws on examples of the use of metaphors, images and story telling and why VisualLeadership is so important in communication and relationships.

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Connected Leadership Gold: Janice Lintz show art Connected Leadership Gold: Janice Lintz

The Connected Leadership Podcast

In this episode of the Connected Leadership Podcast, Andy Lopata talks to Janice Lintz about how she has tracked best practise across the world to find ways of improving access for people with hearing loss. She has persuaded large organisations to implement her ideas including induction loops and visual aids and has been called 'the Erin Brockovich of hearing loss'.

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Connected Leadership Gold: with Rebecca Seal show art Connected Leadership Gold: with Rebecca Seal

The Connected Leadership Podcast

In this edition, Andy Lopata talks to Rebecca Seal, journalist and author about the practical considerations of making working at home and alone a positive experience. They discuss tools to make life easier and to separate the worlds of work and home. Social media and its impact in a virtual work place is examined and also food as a way into understanding the culture of different countries.

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'Embracing Neurodiversity' with Samantha Hiew show art 'Embracing Neurodiversity' with Samantha Hiew

The Connected Leadership Podcast

In this episode of the Connected Leadership Podcast, Andy Lopata engages in a riveting dialogue with Samantha Hiew, an award-winning social entrepreneur, founder of ADHD Girls, and a reputed scientist. As a person diagnosed with ADHD, Tourette's, dyspraxia, and autism, Samantha shares her thought-provoking insights on the subject of neurodiversity. Neurodiversity covers a spectrum of neurodevelopmental conditions, including ADHD, autism, dyspraxia, and dyslexia. Participants' perception, learning, and information processing are all affected by these variances in brain function, which manifest...

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'Developing Future Leaders' with Molly Harvey show art 'Developing Future Leaders' with Molly Harvey

The Connected Leadership Podcast

In this stimulating episode of the Connected Leadership Podcast, host Andy Lopata welcomes Molly Harvey, a leading authority in the world of leadership development as well as the founder of OWL (Outstanding Women Leaders). Molly Harvey is an author, facilitator, and speaker who has more than 30 years of experience that includes involvement with the United Nations. Focusing on the development of future leaders, a topic Molly is deeply passionate about, the conversation unravels captivating insights. Molly underlines the importance of self-aware leadership and emotional intelligence,...

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'The Connection Quotient' with Marco Buschman show art 'The Connection Quotient' with Marco Buschman

The Connected Leadership Podcast

In this episode of the Connected Leadership Podcast, Andy Lopata interviews Marco Buschman, Dutch leadership expert and author of the book "The Connection Quotient." They delve into the topic of the human approach to connections, emphasising building a culture of connection within an organisation. Marco introduces the concepts of EQ (Emotional Quotient), IQ (Intelligence Quotient), and CQ (Connection Quotient). Andy and Marco discuss how the quality of success within an organisation is dependent not just on individual relationships but on the connections across the team. The conversation...

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'Talking on Eggshells' with Sam Horn show art 'Talking on Eggshells' with Sam Horn

The Connected Leadership Podcast

In this episode of the Connected Leadership Podcast, Andy Lopata welcomes Sam Horn, CEO of the Intrigue Agency and the Tongue Fu! Training Institute. Sam's newly released book, "Talking on Eggshells," is the focus of their conversation, delving into conflict management and its impact on our professional lives. Sam emphasises that conflict is a natural aspect of life and highlights the need to address it rather than ignore it. Drawing inspiration from Elvis Presley, Sam encourages individuals not to let things go wrong but to address conflict head-on. She emphasises the importance of diverse...

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'The Team Architect' with Eksteen de Waal show art 'The Team Architect' with Eksteen de Waal

The Connected Leadership Podcast

In this episode of the Connected Leadership Podcast, Andy Lopata is joined by Eksteen De Waal; an international speaker, author and leadership consultant. He is a Fellow of PSA UK and President of PSA Netherlands. Eksteen describes himself as a team architect, explaining that he views teams as structures that require attention and maintenance, much like a building. He illustrates how his work entails assessing existing teams, designing new teams from scratch (such as during mergers and acquisitions), or renovating teams to address conflicts and relationship issues. Eksteen shares insights...

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More Episodes

In this episode of the Connected Leadership Podcast, Andy Lopata chats with John Maguire, the Regional Vice President of Sales in EMEA for Sugar CRM. The conversation covers a wide range of topics related to managing professional relationships and customer relationship management (CRM) systems. They start by discussing the capture of information in conversations, the need to prompt interactions with customers who have drifted off the radar, and the ways technology can improve customer relationships.

John emphasizes the importance of using CRMs to reduce customer churn, increase customers, and reduce the cost of admin, as well as the role of AI in creating process automation workflows. Andy and John discuss the need for a 360-degree view of the customer and the importance of optimising each interaction with customers across the business. John Maguire also talks about how to avoid the dreaded task of inputting data into CRMs by building it within the flow of work and showing the value to users. He also touches on the balance between technology and humanity, how CRMs can support human interaction rather than replace it, and the applications of AI in the sales process. John highlights that AI can help with secondary selling, but primary selling still requires the human touch of sales professionals understanding clients and addressing their unique needs and challenges.

The conversation then shifts towards maintaining authenticity in sales automation and ethical selling. Andy and John emphasise the importance of customer success and staying connected with clients beyond the initial sale to ensure they get the most out of their investment and are happy with the purchase.

Andy and John explore the VCP model - visibility, credibility, profitability - and the significance of creating buying conversations rather than selling conversations. They look at  the impact of gender differences on sales approach and customer relationships. The episode concludes with a discussion of the value of doing what's right and ethical in business, even if it does not result in immediate returns..

This episode explores ways to foster authentic relationships with customers, how to leverage technology to improve customer relationships, and the importance of doing what's right in business. Tune in to learn more. 

Connect with

Andy Lopata

John Maguire

Sugar CRM