If It's Broke, Don't Fix It
Welcome to Macintosh
What's the cost of having the latest and greatest?
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17: Watch Out
Welcome to Macintosh
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16: Little Wrist Computer
Welcome to Macintosh
It's just a smartphone on your arm.
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15: The Orchard
Welcome to Macintosh
The story of a precious young Apple collector.
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14: Hey Siri
Welcome to Macintosh
Where did Siri's voice come from — and where is it going?
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13: Let it Beep
Welcome to Macintosh
The drama, the inspirations, and the hijinks that went into the creation of sounds you hear nearly every day.
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12: Don't Panic
Welcome to Macintosh
The story of one of the Mac’s first big MP3 players, and what it means to break with the mold of Silicon Valley and forge your own distinct, creative identity.
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4️⃣ Pandora's Box 🎁
Welcome to Macintosh
Emoji put a once obscure group of nerds into the spotlight. How have emoji changed their stodgy organization?
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3️⃣: Emoji Incarnate 🖌
Welcome to Macintosh
How emoji are designed and the decisions behind them. And, what happens when they reach the real world?
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2️⃣: The Gatekeepers 👥
Welcome to Macintosh
What drives someone to create an emoji, and who are the gatekeepers that they have to face?
info_outlineThis summer, Apple opened their first retail store in Brooklyn, up in Williamsburg. It was near my apartment, so with recording gear in tow, I went to investigate. It was my first Apple Store opening, but I got to talk to some seasoned Apple Store opening veterans.