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How to Speak ABM: 3 Steps to Success

The Marketing Cloudcast

Release Date: 10/27/2020

5 Marketing Books You Must Read in 2021 show art 5 Marketing Books You Must Read in 2021

The Marketing Cloudcast

Hear from our guest Douglas Burdett, host of the Marketing Book Podcast who shares his 5 favorite books and must read list for 2021.  Also after interviewing 100+ marketers, Megan shares her key takeaways from being a host on the Marketing Cloudcast and time at Salesforce. She bids us adieu but you can stay in touch by tweeting to oher at @ and let @ know your thoughts on this episode or ideas for a future topic.

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How to Speak ABM: Our Key Takeaways  show art How to Speak ABM: Our Key Takeaways

The Marketing Cloudcast

We're wrapping up our How to Speak ABM series with a quick recap. We brought on the whole podcast team for this one to share our key takeaways. We hope you enjoyed this series and we look forward to dropping a new one in the new year. Talk to you soon!

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How to Speak ABM: The Future of Lead-Gen show art How to Speak ABM: The Future of Lead-Gen

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Our new series demystifies the world of Account-Based Marketing (ABM). In our final episode, we bring in Jenifer Ho, Head of Business Growth Marketing and Marketing Operations at Lyft. We discuss the future of lead-generation and how Account Based Marketing fits in.  Resources: Blog: Trends From “State of Marketing” that Every B2B Marketer Should Know: https://sfdc.co/HOPUI

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How to Speak ABM: The Digital Handshake show art How to Speak ABM: The Digital Handshake

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Our new series demystifies the world of Account-Based Marketing (ABM). In episode 6, we bring in a 36 year industry veteran to discuss what ABM looks like in the manufacturing space. We discuss the cancelation of in person trade shows (an $18B industry) and how that has impacted lead generation, resulting in a new era we’re calling, the digital handshake. Guest: Lester McHargue, Executive Strategist, Manufacturing at Salesforce Resources: Data Sheet: State of Marketing Report for Manufacturing Blog Post: How AI Is Keeping  Supply Chains Running Throughout the Pandemic.

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How to Speak ABM: Three’s Company show art How to Speak ABM: Three’s Company

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Our new series demystifies the world of Account-Based Marketing (ABM). In episode 5, we take a peak into the relationship between Salesforce's marketing, sales and service teams. We then discuss a recent report from Boston Consulting Group that shows the benefits for companies who are moving towards an Account-Based Engagement approach. Guests:  , Partner and Associate Director, B2B Marketing & Sales at BCG  , Sr. Manager, 1:1 Enterprise ABM, Salesforce - National Vice President Retail Canada, Salesforce Resources: Webinar - How Marketers Are Driving Account Engagement and...

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How to Speak ABM: 3 Steps to Success show art How to Speak ABM: 3 Steps to Success

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Our new series demystifies the world of Account-Based Marketing (ABM). In episode 4, we get an inside view of how an ABM program is executed through the lens of global solutions provider ATS, Advanced Technology Services. Guest: , Director of Marketing at ATS, Advanced Technology Services. Resources: The B2B Marketer's Guide to ABM - https://sfdc.co/bkNZ8zA Practical Approach to Designing Your ABM Strategy:

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How to Speak ABM: Account Anthropology show art How to Speak ABM: Account Anthropology

The Marketing Cloudcast

In this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target for your Ideal Customer Profile (ICP) - looking at their pain points, deal size, and who's on their buying committee. Guests:  - Co-founder and Head of Client Services at Khronos - Director, Product Marketing at Salesforce Pardot Resources: A Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1

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How to Speak ABM: The Data Imperative show art How to Speak ABM: The Data Imperative

The Marketing Cloudcast

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 2, we build on the fundamentals of ABM and talk about the data that's imperative to make your ABM plans successful.  Guests:   Resources: Marketing and Your CRM: Better Together   Marketing Intelligence Report -   A Tale of Data-Driven Advertising -

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How To Speak ABM: Getting Started with Account-Based Marketing show art How To Speak ABM: Getting Started with Account-Based Marketing

The Marketing Cloudcast

Our new series demystifies the evolving B2B strategy called Account-Based Marketing (ABM). In episode 1, we introduce the fundamentals of ABM and explain how it's helping marketing and sales teams target accounts that are the best fit for potential business. Guests: , GM Pardot at Salesforce , SVP Global Field Marketing at Salesforce Resources: The B2B Marketer's Guide to ABM: 6th State of Marketing Report:  

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Moment Makers: Our Key Takeaways show art Moment Makers: Our Key Takeaways

The Marketing Cloudcast

We're wrapping up our Moment Makers series with a quick recap. We brought on the whole podcast team for this one. We hope you enjoyed this series and we look forward to dropping a new one in just a few weeks where we're talking all things ABM. Tune in as we demystify yet another marketing acronym. Talk to you soon!

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More Episodes

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 4, we get an inside view of how an ABM program is executed through the lens of global solutions provider ATS, Advanced Technology Services.

Guest: Sandra Marchand, Director of Marketing at ATS, Advanced Technology Services.

Resources:

  1. The B2B Marketer's Guide to ABM - https://sfdc.co/bkNZ8zA
  2. Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1