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The Most Important Metric with Lee Benson

Marketing Speak

Release Date: 06/22/2022

Podcast Storytelling with Spencer Lodge show art Podcast Storytelling with Spencer Lodge

Marketing Speak

Internationally recognized serial entrepreneur, author and business expert Spencer Lodge compares podcasting to therapy. To him, it's one of the best types of media to get one's thoughts out there and make valuable connections and conversations. In this episode, Spencer and I exchanged stories about our experiences in podcasting and set out some valuable tips on how to grow a podcast. From his most unforgettable interview down to which guest changed his life, Spencer's way of storytelling leaves an impact on anyone who’s on the fence about starting their show. Tune in! The show notes,...

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Crush It With YouTube Ads with Tommie Powers show art Crush It With YouTube Ads with Tommie Powers

Marketing Speak

Tommie Powers, aka "Tommie Traffic," is an investor and digital advertising maestro with over 15 years of experience. He is also a highly sought-after trainer and speaker. Since 2007, he's spent and consulted on over $120M in digital advertising that has resulted in over $550M in revenue. In this episode, Tommie shares the changes in the past few years in the digital marketing landscape. Tommie and I unpacked the creative side of getting the attention and engaging the interest of your audience. He also gives examples of how to grab your audience's attention - especially on YouTube. In...

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Alignment in Marketing and Life with Ticiano Sgarbi show art Alignment in Marketing and Life with Ticiano Sgarbi

Marketing Speak

Ticiano Sgarbi believes his moonshot is to become more understanding and spread understanding from a broader perspective. He tries to achieve his moonshot as he discovers his massively transformative purpose: dealing with emotions and languages in SEO and marketing.  As an SEO practitioner, Ticiano uses his multilingual ability in multilingual SEO as he founded Sgarbi Digital Marketing. This Marketing Speak episode approaches the universal language of intuition, synchronicity, tolerance, elegance, and harmony. So tune in to a powerful, beautiful, elegant, and meaningful conversation! The...

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SEO 101 with Stephan Spencer show art SEO 101 with Stephan Spencer

Marketing Speak

It's great to converse with my SEO industry friends, Ross Dunn and John Carcutt. Talking about the latest news on SEO inspires me to expand my knowledge as an expert in the field. In this episode of The SEO 101 Podcast, I described my journey into SEO - how everything started. I also shared excellent tips on future-proofing a business, basic SEO practices, creating remarkable content, link building, digital PR, artificial intelligence for SEO, and more. Tune in! The show notes, including the transcript and checklist to this episode, are at .

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How to Achieve the Boomerang Effect with Tim Reid show art How to Achieve the Boomerang Effect with Tim Reid

Marketing Speak

How do I attract the audience? How do I make them trust and buy from me? These are the questions that are plaguing a lot of business owners. And the answer to that is MARKETING! But how do you make your marketing strategy work? Today's guest, Tim Reid, is a marketing expert who believes that giving valuable and helpful content will yield an unimaginable return to your business. Tim is Australia's most practical business marketing keynote speaker, traveling the world showing business owners, marketers and their employees how to embrace the modern world of marketing by gaining success and...

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SEO Theory vs. Practice with Kevin Indig show art SEO Theory vs. Practice with Kevin Indig

Marketing Speak

According to Kevin Indig, there's a big difference between theoretical robustness and practical application among all the algorithms that Google potentially uses. But in the end, it's all about the result. Kevin leads SEO at Shopify. He's also the Growth Memo newsletter creator and the Tech Bound podcast host. In this Marketing Speak episode, Kevin and I discuss the importance of experts sharing their knowledge, research, and data to advance the practice of SEO. So tune in and geek out on this value-packed conversation! The show notes, including the transcript and checklist to this episode,...

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Highly Profitable Joint Ventures with Charles Byrd show art Highly Profitable Joint Ventures with Charles Byrd

Marketing Speak

Today's guest transitioned from being a productivity expert to being a joint venture expert. He used the traction he got as a productivity expert and his IT and systems background to systematize the JV process from relationship building to booking to executing the promotions. He then made it his mission to empower people to build amazing relationships that lead to large impact, dependable revenue and an amazing quality of life through Joint Ventures. Charles Byrd is a human lead magnet, super-connector, frictionless system ms expert, and world-renowned expert on Joint Venture (JV)...

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Overcome Obstacles in Marketing and Business with Kevin Lee show art Overcome Obstacles in Marketing and Business with Kevin Lee

Marketing Speak

My guest for today has been in the business for decades. Through his experience and knowledge, he was able to put up several companies in different industries. Unfortunately, some of these businesses failed, but these failures and obstacles made him more resilient as an entrepreneur. Kevin Lee co-founded Didit, a leading digital-first marketing firm in 1996. He also founded GivingForward.org, a cause marketing nonprofit focused on generating revenue for other nonprofits. Previously to Giving Forward, Kevin founded We-Care, a cause marketing platform that generated over $8 million for...

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Foundational SEO with Stephan Spencer show art Foundational SEO with Stephan Spencer

Marketing Speak

Search Engine Optimization (SEO) is an important part of marketing your business. This process will allow your site to increase visibility when people search for products or services related to your business in search engines. However, many business owners are still confused about what SEO is and what it does. It was amazing to be on David Newman's Do It! Marketing Podcast and share my knowledge on SEO. In this episode, I gave a crash course on better SEO practices and where it should be applied. I also shared how I structured my business and service offerings to tailor toward clients of...

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Web Usability Essentials with Steve Krug show art Web Usability Essentials with Steve Krug

Marketing Speak

Today, I am joined with usability consultant Steve Krug. Steve is the author of Don't Make Me Think, the most recommended book for anyone who wants to learn about user experience (UX), and Rocket Surgery Made Easy, a usability testing handbook. His books were based on the 25+ years he spent as a usability consultant for various clients like Apple, Bloomberg.com, Lexus.com, NPR, and the International Monetary Fund. Tune in! The show notes, including the transcript and checklist to this episode, are at . 

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Joining me on today's show is Lee Benson, the founder and CEO of Execute to Win, or ETW. He'll be sharing his MIND Methodology. MIND is an acronym that stands for Most Important Number and Drivers. It's a simple, sustainable system that improves business results through better alignment, decision-making, and accountability. And you're going to learn all about it! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/347