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Is ‘It” Good Or Evil?

The Marketing 24-7 Podcast

Release Date: 07/29/2023

Of the 13 social media strategies I can share - here are just 3! show art Of the 13 social media strategies I can share - here are just 3!

The Marketing 24-7 Podcast

I’ve noticed something about consultants. Most of them have the same frustrations when it comes to social media. I work with a lot of consultants and hear the same issues over and over again. Do any of these sound familiar? “I’m putting a lot of time and effort into social media, but not getting any meaningful results.” “I feel stuck, my business is stuck, and I don’t know what to do to get unstuck.” “I don’t really have any plan for how to use social media so I’m just randomly posting stuff.” If any of these resonate with you (and I bet several do), then...

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How to guarantee Success show art How to guarantee Success

The Marketing 24-7 Podcast

People who grew up with Andy Warhol's art, music, and films will remember him for his famous line: In the future, everyone will be world-famous for 15 minutes. Those who knew him personally recall a different message from the artist. "In order to survive," he reportedly said, "everybody will have their 15 minutes of fame." Nevertheless, I feel that those who are still well-known at the 16-minute mark are most worth paying attention to. The people who fit this bill best are those who have had their moment in the sun, their lucky break or a taste of success and have been able to return from the...

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First Impressions Can Be Lasting show art First Impressions Can Be Lasting

The Marketing 24-7 Podcast

When your marketing arrives in front of a prospect – email into an inbox, direct mail in the post, at somebody’s door or waiting room, a pattern interrupt on social media or as an advertisement; it can be perceived as either being an annoying pest or a welcome guest.  You are working from home Imagine you are sitting, working from home. It’s around midday – and you hear knocking on your front door.  Chances are it’s someone like an Avon lady or the Jehovah Witness. Because you have not invited anybody to come over, you think this is an annoying pest, and you are busy, so...

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Beware Circles of Belief Reinforcement show art Beware Circles of Belief Reinforcement

The Marketing 24-7 Podcast

Most business owners and marketers do NOT know their enemy. Recently I have been looking to do some work for a financial advisor and I came across a comprehensive survey of 600 financial advisors, where they ranked their biggest obstacles to acquiring clients: (1) Competition from other advisors 64% (2) Financial misinformation, free advice, competing services, reviews, etc. online 16% (3) Interference by family and friends 13% (4) Client’s own fears, past disappointments with advisors, and distrust of them 7% In another comprehensive survey of over 3,000 unconverted client prospects who...

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It is a Mistake to Try and Be All things to All People show art It is a Mistake to Try and Be All things to All People

The Marketing 24-7 Podcast

It might seem strange, but you're better off appealing to a small group of loyal customers than trying to attract everyone. There's a fundamental rule in marketing that takes some discipline and some getting used to, but it's undeniably true:  You can't be everything for everybody. It is a mistake to try and be all things to all people.  In fact, it is a mistake to simply swell the numbers (for number's sake) – in many cases, growth is not automatically profitable, and in most cases, growth is achieved with new customers who will require cultural, product, service, and often price...

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Why You Need A Point of Difference? show art Why You Need A Point of Difference?

The Marketing 24-7 Podcast

If you Google the term marketing consultant, you will get 748,000 results pop up. Each describing themselves as a marketing consultant and each attempting to describe themselves slightly better in one way or another than the other 747,999 of them. What a tough gig – what a failing proposition. So if you are a marketing consultant you have no choice but to put some energy into differentiation. You do not want to be what all the others are. So my first problem if I was touting for business through Google is I would have to confront how I describe myself. Same goes for a client of mine who is...

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Why is scarcity powerful? show art Why is scarcity powerful?

The Marketing 24-7 Podcast

Why is scarcity powerful? The girls all get prettier at closing time. At least according to American country music artist Mickey Gilley in his 1976 hit. As opportunities, and the items they present, become scarcer, they are perceived as more valuable.  This principle accounts for studies showing that:  Tasters rated cookies as more desirable when they were scarce rather than abundant;  Consumers rated phosphate detergents as better once their use was prohibited by government decree;  College students rated their cafeteria food higher when they learned that it would...

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Are You an Arms or Legs person? show art Are You an Arms or Legs person?

The Marketing 24-7 Podcast

Sales are like legs day. Hard and brutal. Punishment! Yet, when you work out legs, you're also activating muscle fibres in the rest of your body, arms, shoulders and even back. Just the same fashion, when you work in sales, you're activating muscle fibres in your marketing skillset as well. So, the best advice you could ever give a business owner is to start doing some sales. The tension between marketing and sales In most struggling organisations, there is tension between the sales team and the marketers. Sales team complain that leads are lousy and insufficient. Marketing complain that sales...

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Time to get your hands dirty show art Time to get your hands dirty

The Marketing 24-7 Podcast

Look at business like a play or a music concert.  You create the show, hire the actors and the producer and the director, build the set, and perform three or four times in your hometown city. You’ve spent all this time and energy putting on an awesome performance.  What happens next? You take the show on the road. Podcast TranscriptLook at business like a play or a music concert. You create the show, hire the actors and the producer and the director, build the set, and perform three or four times in your hometown city. You’ve spent all this time and energy putting on an awesome...

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How to KILL your productivity show art How to KILL your productivity

The Marketing 24-7 Podcast

If you wonder why everything made is defective, why everybody makes so many mistakes, why nobody can concentrate, why people seem stupid, and why productivity sucks, here is the very simple answer: according to recent research reported in Business Insider, the typical person checks their smart-phone at least 2,617 times a day. Also, 72% of people grab their phones immediately after waking up.  In a 16-hour day; hours awake, there are 960 minutes. That’s all. If the stop, check something on smart-phone, re-start other activity requires an average of only 10 seconds (which I doubt), then...

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More Episodes

In the 1800’s, 95% of the Australia population worked on farms. Today, 5%. The industrialisation of the nation. Today, farming itself has been industrialized, and we eat more industrial chemicals than we do food. Yet our life expectancy has lengthened, due to the industrialisation of medicine. 

My early years were in an area dominated by market gardens – lettuce, tomatoes, other produce, grown in the rich loamy soil. 

People mainly migrants Italians and Croatians worked, hard, during work time; played games only evenings and part of weekends. If there was an emergency at any one place, a whistle summoned – not a tweet, and the entire community came running. There was a real community. That’s all over now: that produce comes from elsewhere at lower costs. Corporate conglomerates replaced the independent, small farm owner and the family business. Robots and automation are replacing humans. The farmer, a dying breed.

Now, we live during the technology-isation and internet-isation era. It was supposed to make us ALL rich and raise us ALL to a life of easy work, leisure, milk and honey. But it is doing the opposite. It is sucking wealth out of many hands and putting it into fewer and fewer. Corporate conglomerates are replacing independent, small businesses. Amazon is what Kmart and Target was, but on steroids. 

Entire new fiefdoms born, like Google. A new cyber-road to serfdom. In the past 2 decades, the average white collar worker has added 10 to 20 hours to his workweek, not subtracted it –by the constant connectivity they work everywhere, all the time. For blue collars, wages have stagnated and, more importantly, jobs are being erased at a 6-to-1 ratio vs. new jobs created. For most business owners, complexity and work-week hours increased; incomes have not. And the sacrifices paid for all this – in privacy, personal safety and security, homeland security, mental health, etc. – are extreme. 

Of course, it’s been and is an amazing wealth generator for some of us, me included. But on par, in balance, the most destructive force ever unleashed on society yet to reveal the full extent of its ruination.

As with all things, you can’t really control “it.” You can only control you. 

Evil in any form can’t exist where it is refused welcome. Our life is the mirror reflection of all the decisions we make – sure, some random chance and “circumstances beyond our control” tossed in, but mostly, personal. 

A cyclone may come, but you choose where you live, how weak or strong a structure you live in, with or without a basement, attention paid to weather alerts, and you can greatly affect your odds. 

I am not a gambler but I can appreciate odds. You should think hard about how to lessen the odds of bad things happening to you and increasing the odds of good things happening, with everything you do. 

Remember: a hammer can be a very useful tool or a very dangerous weapon. 

It’s NOT up to the hammer.