Mission Driven Business
Brian chats with serial entrepreneur and visionary leader Amanda Bauer-Frisch. As the CEO of Small Legacies, Amanda creates a way to give thoughtful, high-quality learning tools that enhance a child’s development. She also oversees several other small, legacy-driven businesses under the Enduring Legacy brand. On the episode, Amanda opens up about how becoming a young widow and being open to the right, new opportunities shaped her entrepreneurial journey. She also provides a behind-the-scenes look at how she’s purchased several existing brands and shares tips for finding and acquiring...
info_outline The Mission Driven Business Podcast Episode 71: Driving A Heart-Led Business with Brian MoakMission Driven Business
Brian chats with Brian Moak, an entrepreneur, consultant, coach, and motivational speaker focused on service-based businesses and team engagement. As the owner and CEO of HEART Certified Auto Care, Brian used empathy to transform his family’s business into an industry-leading auto shop. He also owns one of the largest Shack Shine franchises in North America and is a partner in a digital marketing firm. On the episode, Brian Moak details his rollercoaster entrepreneurial journey, riding the lows of losing $1.5 million in one year to growing his business to earn nearly $15 million in revenue....
info_outline The Mission Driven Business Podcast Episode 70: How To Create Powerful Mission, Vision, and Values StatementsMission Driven Business
On this special episode, Brian dives deep into the art of crafting your business’s mission, vision, and value statements. These principles are the roadmap to success, and Brian gives a blueprint for creating powerful mission, vision, and values statements that shape the foundation of a successful company. This process is a fundamental topic for any budding entrepreneur or business owner. Episode Highlights How to write an effective mission statement The mission statement is the heart of any business, encapsulating the “why” behind your company’s existence. To be effective, a...
info_outline The Mission Driven Business Podcast Episode 69: Building A Business For Financial Independence with LaSean SmithMission Driven Business
Brian chats with LaSean Smith, a software developer and business creator on a mission to help businesses and business owners succeed. LaSean spent more than a decade as a software executive at Amazon and Microsoft, where he uncovered patterns to use process as a tool to win in business more often. He now uses those insights to help entrepreneurs launch and sustain bootstrapped businesses. On the episode, LaSean digs deep into what it means to have a values-based business and why owning a business is the most predictable way to achieve financial independence. He also outlines the...
info_outline The Mission Driven Business Podcast Episode 68: Start 2024 With A Clean Slate With This Year-End ChecklistMission Driven Business
It’s hard to believe that 2023 is almost over. Before the New Year, it’s time to reflect on the past year and get ready for the next one. On this special episode, Brian lists off 10 business and 10 personal tasks that you should check off your list to end 2023 on the right note and start 2024 with a clean slate. Episode Highlights 10 End-Of-Year Business Action Items 1. Review your goals How did you do this year? What were you proud to accomplish? Anything you wish you could have done better? The end of the year is a great time to review the goals you made at the beginning of the year and...
info_outline The Mission Driven Business Podcast Episode 67: Empowering Inclusive Entrepreneurship with Ebony JanelleMission Driven Business
Brian chats with inclusive entrepreneurship expert Ebony Janelle. As an Empower by GoDaddy manager, Ebony drives GoDaddy’s corporate program that helps underserved entrepreneurs thrive. She manages the day-to-day operations that provide education, networking, and mentorship to small business owners from underfunded communities. On the episode, Ebony discusses the challenges facing LGBTQ+ entrepreneurs, including a disparity in funding and resources. She also shares the three pillars that entrepreneurs of all kinds can use to uplevel their businesses and how the use of generative AI can...
info_outline The Mission Driven Business Podcast Episode 66: Creating Your Personal Brand with Isaac SaldanaMission Driven Business
Brian chats with serial entrepreneur and SendGrid founder Isaac Saldana about his new venture Memo, which helps people build authentic and trustworthy personal brands. On the episode, Isaac opens up about how his introversion initially made it difficult for him to sell his expertise online, and how he's now using his experiences to help other entrepreneurs and creatives effectively showcase their talents. He also gives tips for being a leader with your natural personality and for using your values to navigate difficult business decisions. Episode Highlights Mission-driven businesses move...
info_outline The Mission Driven Business Podcast Episode 65: Cultivating Courage with Elliot GreenbergerMission Driven Business
Brian chats with Elliot Greenberger, a new entrepreneur who recently pivoted from corporate leadership to business coaching. On the episode, Elliot opens up about how he felt stuck and drained before he started his business, even though he had a successful career and a fulfilling family life. He also shares the practical steps he took to launch his coaching firm and tips for creating an effective sales process that aligns with your business's mission. Episode Highlights Mission-driven businesses are born out of a sense of purpose. Every business has a purpose, whether the leaders of a company...
info_outline The Mission Driven Business Podcast Episode 64: Creating An Inclusive Clothing Company with Spider PerryMission Driven Business
Brian chats with Spider Perry, founder of the inclusive clothing company NerdyKeppie. Spider initially created the company as a side business to provide LGBTQ Judaica for their daughter and now runs NerdyKeppie full-time with the help of several part-time employees. On the episode, Spider shares how the business has evolved throughout its growth. They also list their top tips for keeping a business afloat and emphasize the importance of delegation. Episode Highlights Mission-driven businesses create the world you want to live in. Spider defines a mission-driven business as a company that...
info_outline The Mission Driven Business Podcast Episode 63: Disrupting the Status Quo with Miki AgrawalMission Driven Business
Brian chats with serial entrepreneur, social innovator, and author Miki Agrawal. As the founder of disruptive ventures Tushy, Thinx, and Wild, Miki is known for challenging the status quo and driving cultural change. She is also the author of best-selling books Do Cool Sh*t and Disrupt-Her. On the episode, Miki dives deep into her experience building multiple 100-million-dollar businesses. She also shares the questions she asks before starting a new business and opens up about how some of her hardest times have led to growth. Episode Highlights Mission-driven businesses do well and good. Miki...
info_outlineBrian Thompson welcomes Mike Michalowicz back on the podcast. Mike is the mastermind behind Profit First Professionals and the author of books for entrepreneurs and small business owners. In episode seven, Mike talked about his Profit First system and his experience growing several multi-million dollar companies.
Now Mike is back to talk about his latest book, Get Different: Marketing That Can’t Be Ignored! Mike shares the research and insights he learned when writing the book, and he offers his tips for creating an effective and radically different marketing system.
Episode Highlights
Small businesses have a responsibility to market.
Mike researched the concepts behind Get Different for a decade. In that time, he learned that while small business owners provide products and services that are better than the competition, many are afraid to market themselves.
“We have a responsibility to market,” Mike said. “If our prospects can’t find us, they’re going to find something that’s perhaps inferior. That’s their problem, but it’s our fault.”
Mike recommends that small business owners speak to their community with integrity and honesty because their voices need to be heard.
“We have to step up and become noticed,” he said.
Use the DAD framework for effective marketing.
Mike created a catchy acronym that gets down to the essence of effective marketing: DAD. The acronym stands for the following:
- Differentiate -- Reach your community by doing something unexpected
- Attract -- Create marketing that speaks to your audience
- Direct -- Give specific, safe, and reasonable instructions
“Simply ask, does DAD approve?” Mike said. “It has a little bit of a creep factor, but that helps make it memorable.”
Many small business owners already incorporate one or two of the DAD elements into their marketing but not all three. As a result, they think their marketing is a failure.
“All three have to be present,” Mike said. “It’s like a checklist.”
Launch many marketing experiments but few plans.
Marketing plans are important, but many small business owners prematurely go into launching a plan.
“We prematurely go into a plan, but we don’t know if it’s going to work,” Mike said. “So the plan is to throw everything against the wall and see what sticks. That is a horrible plan.”
Instead, a marketing plan should aim to amplify what already works. Mike recommended running many marketing experiments to figure out what works and what does not.
“We should be constantly experimenting, but we should be very selectively and carefully planning,” Mike said.
Target 100 prospective clients.
No one can serve everybody, Mike said. That means it’s important for small business owners to find their target audience. Mike recommended doing this by identifying the clients who love you the most and finding out where their connection points are.
Then, Mike suggested testing marketing with a sample size of at least 100 people in your target community. He chose that number after looking at the work of experts, including probability specialists.
“While that may not be a perfect indicator, that will be far more adequate than a random sample of one or two,” Mike said.
Resources + Links
- Episode seven: Being Profit First with Mike Michalowicz
- Get Different: Marketing That Can’t Be Ignored!
- More of Mike’s books: Profit First, Clockwork, The Pumpkin Plan, Fix This Next, The Toilet Paper Entrepreneur, Surge
- Profit First Professionals
- https://mikemichalowicz.com
- Mike’s Twitter: https://twitter.com/MikeMichalowicz
- Brian’s Social Media: Twitter, Instagram, Facebook
About Brian and the Mission Driven Business Podcast
Brian Thompson, JD/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit.
On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.