058: How to build a sustainable career in Motion Design w/ Brian Gossett
Motion Hatch: Helping Motion Designers Do Better Business
Release Date: 01/21/2020
101: How to niche down as a motion designer w/ Giuseppe Forestieri
Motion Hatch: Helping Motion Designers Do Better Business
Should you niche down as a designer? We’ve all heard this advice! So, does niching down help you to win more clients or empower you to be seen as an expert? In this podcast, Hayley speaks with one of our students, Giuseppe about how he niched down his animation studio to work on projects he loves. About Giuseppe Forestieri Giuseppe Forestieri is the Animation Director of his own studio, and has a background in visual communication, specialising in animation and Illustration. Motion Aptitude is the fusion of two of Giuseppe’s biggest passions in life: creativity, and the great outdoors....
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100: Lessons learnt from making 100 podcast episodes w/ Hayley Akins
Motion Hatch: Helping Motion Designers Do Better Business
Hayley Akins is a motion designer, animator and the founder of Motion Hatch. Hayley launched this podcast in November 2017! In this episode, Hayley explains how and why she started this motion design podcast and what she’s learnt along the way. She hopes these
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99: How to create motion design side projects that complement your day job w/ Charli Marie
Motion Hatch: Helping Motion Designers Do Better Business
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98: How Giant Ant became a leading motion design studio w/ Jay Grandin
Motion Hatch: Helping Motion Designers Do Better Business
Jay is Co-Founder of Giant Ant, an animation studio in Vancouver. As Creative Director, Jay oversees nearly every project in the studio—leading the concept development and script writing processes as well as being actively involved in design and animation. In this episode, Jay unpacks how Giant Ant became a leading motion design studio.
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097: How to make six figures as a motion designer w/ John Filipkowski
Motion Hatch: Helping Motion Designers Do Better Business
John Filipkowski is a freelance motion designer from Chicagoland, with over ten years of experience. He’s worked with some huge brands on projects such as Dr Strange and Ant Man! In this episode we discuss how to earn six figures as a motion designer, the importance of outreach and how to build trust with clients.
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096: How to scale your income through productized services w/ Brad Hussey
Motion Hatch: Helping Motion Designers Do Better Business
Brad Hussey is a web designer, online educator and digital marketing consultant based out of Canada. Brad has taught more than 600,000 indie designers, developers and professionals how to get better at their craft and make a living doing work they love. In this episode we explore how you can use a productized service model to scale your motion design business.
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095: How to make passive income as a motion designer w/ Justin Archer
Motion Hatch: Helping Motion Designers Do Better Business
Justin Archer is a freelance motion designer who also makes passive income selling templates for final cut pro editors. He has almost 22k sales from Envato alone! In this episode we explore how he started making money through After Effects templates and how you can still be successful even if a market is saturated.
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094: How to get signed by a motion graphic design agent w/ Drew Melton
Motion Hatch: Helping Motion Designers Do Better Business
For some people, the idea of having an agent seems like a dream come true. But how do you actually get signed by a motion graphic design agent? What are the benefits? And once you’ve been signed, how do you make sure you get the most out of the relationship? Find out in our latest episode!
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093: How to work effectively with difficult clients w/ Ryan Koral
Motion Hatch: Helping Motion Designers Do Better Business
Ryan Koral has spent the past 13 years telling brand stories through video storytelling. In that time, he’s learned a thing or two about working with all different kinds of clients. Join us as he shares his top takeaways on how to build a great working relationship, no matter the brief or project.
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092: How to use brand strategy to grow your motion design business w/ Melinda Livsey
Motion Hatch: Helping Motion Designers Do Better Business
Melinda Livsey is a former graphic designer turned brand strategist. In this episode, she’ll teach you how you can use brand strategy to grow your motion design business and how to price your projects based on the value they’ll provide.
info_outlineIt seems that every year or so something major changes in the world of motion design and freelancing in general. Keeping up with the changes means staying flexible as well as resolute in the way you work and find clients. Today’s guest has not only weathered these changes but continues to thrive.
Brian Gossett has been a motion designer and illustrator for fifteen years and works remotely as a freelancer out of Austin, Texas. His many projects have ranged from music videos to animated and live-action commercials, to editorial and advertisement illustrations.
Brian has been successfully making motion design pieces and illustrations for many great studios and companies and we chat about what it takes to build a sustainable career in this industry over the long run. Sometimes this involves using the services of an illustration agent and other times relying on your contacts within the industry.
As someone who has been working for as long as he has, Brian’s professional and personal priorities have changed over the course of his career. We discuss how shifting what is important to you as your career evolves is an important part of maintaining longevity in this field. Brian also shares what he has done to find clients that are happy to let him make creations that highlight his own unique artistic style.
In this episode
- The differences in finding work as a motion designer versus as an illustrator
- The benefits that come with using an illustration agency
- Why it’s a good thing to have shifting priorities as your career evolves over time
- Ways to get client work that utilizes your own artistic style
- Deciding if it’s worth it to use your personality to help establish yourself and sell your work
- What happens when people throughout the industry are more transparent with each other
- Why you should increase your rates every year
Quotes
“The more markets you’re tapped into, the more work and potential income that will come in.” [8:19]
“It’s not just talent. It’s also being ambitious and going out of the way to find the people who are going to champion for you.” [29:28]
“If we can come out and share our rates, we are going to lift everyone else up.” [46:38]
“Instead of trying to be the new hotness, think of what’s the best approach to this industry where you can build a sustainable career.” [57:19]
Links
Follow Brian on Instagram | Twitter
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