loader from loading.io

077: How To Plan Your Best Year Ever

Motion Hatch: Helping Motion Designers Do Better Business

Release Date: 12/01/2020

101: How to niche down as a motion designer w/ Giuseppe Forestieri show art 101: How to niche down as a motion designer w/ Giuseppe Forestieri

Motion Hatch: Helping Motion Designers Do Better Business

Should you niche down as a designer? We’ve all heard this advice! So, does niching down help you to win more clients or empower you to be seen as an expert? In this podcast, Hayley speaks with one of our students, Giuseppe about how he niched down his animation studio to work on projects he loves. About Giuseppe Forestieri Giuseppe Forestieri is the Animation Director of his own studio, and has a background in visual communication, specialising in animation and Illustration. Motion Aptitude is the fusion of two of Giuseppe’s biggest passions in life: creativity, and the great outdoors....

info_outline
100: Lessons learnt from making 100 podcast episodes w/ Hayley Akins show art 100: Lessons learnt from making 100 podcast episodes w/ Hayley Akins

Motion Hatch: Helping Motion Designers Do Better Business

Hayley Akins is a motion designer, animator and the founder of Motion Hatch. Hayley launched this podcast in November 2017! In this episode, Hayley explains how and why she started this motion design podcast and what she’s learnt along the way. She hopes these

info_outline
99: How to create motion design side projects that complement your day job w/ Charli Marie show art 99: How to create motion design side projects that complement your day job w/ Charli Marie

Motion Hatch: Helping Motion Designers Do Better Business

info_outline
98: How Giant Ant became a leading motion design studio w/ Jay Grandin show art 98: How Giant Ant became a leading motion design studio w/ Jay Grandin

Motion Hatch: Helping Motion Designers Do Better Business

Jay is Co-Founder of Giant Ant, an animation studio in Vancouver. As Creative Director, Jay oversees nearly every project in the studio—leading the concept development and script writing processes as well as being actively involved in design and animation. In this episode, Jay unpacks how Giant Ant became a leading motion design studio.

info_outline
097: How to make six figures as a motion designer w/ John Filipkowski show art 097: How to make six figures as a motion designer w/ John Filipkowski

Motion Hatch: Helping Motion Designers Do Better Business

John Filipkowski is a freelance motion designer from Chicagoland, with over ten years of experience. He’s worked with some huge brands on projects such as Dr Strange and Ant Man! In this episode we discuss how to earn six figures as a motion designer, the importance of outreach and how to build trust with clients.

info_outline
096: How to scale your income through productized services w/ Brad Hussey show art 096: How to scale your income through productized services w/ Brad Hussey

Motion Hatch: Helping Motion Designers Do Better Business

Brad Hussey is a web designer, online educator and digital marketing consultant based out of Canada. Brad has taught more than 600,000 indie designers, developers and professionals how to get better at their craft and make a living doing work they love. In this episode we explore how you can use a productized service model to scale your motion design business.

info_outline
095: How to make passive income as a motion designer w/ Justin Archer show art 095: How to make passive income as a motion designer w/ Justin Archer

Motion Hatch: Helping Motion Designers Do Better Business

Justin Archer is a freelance motion designer who also makes passive income selling templates for final cut pro editors. He has almost 22k sales from Envato alone! In this episode we explore how he started making money through After Effects templates and how you can still be successful even if a market is saturated.

info_outline
094: How to get signed by a motion graphic design agent w/ Drew Melton show art 094: How to get signed by a motion graphic design agent w/ Drew Melton

Motion Hatch: Helping Motion Designers Do Better Business

For some people, the idea of having an agent seems like a dream come true. But how do you actually get signed by a motion graphic design agent? What are the benefits? And once you’ve been signed, how do you make sure you get the most out of the relationship? Find out in our latest episode!

info_outline
093: How to work effectively with difficult clients w/ Ryan Koral show art 093: How to work effectively with difficult clients w/ Ryan Koral

Motion Hatch: Helping Motion Designers Do Better Business

Ryan Koral has spent the past 13 years telling brand stories through video storytelling. In that time, he’s learned a thing or two about working with all different kinds of clients. Join us as he shares his top takeaways on how to build a great working relationship, no matter the brief or project.

info_outline
092: How to use brand strategy to grow your motion design business w/  Melinda Livsey show art 092: How to use brand strategy to grow your motion design business w/ Melinda Livsey

Motion Hatch: Helping Motion Designers Do Better Business

Melinda Livsey is a former graphic designer turned brand strategist. In this episode, she’ll teach you how you can use brand strategy to grow your motion design business and how to price your projects based on the value they’ll provide.

info_outline
 
More Episodes

It’s nice to get paid for your work. But for many of us, that’s not the ultimate reason we’re in this business. We need to find a purpose in what we do and understand how we can positively impact the world with our creations.

Working Towards a Bigger Goal

Once we are earning enough to cover basic needs, the desire to work towards something bigger takes root. I find that motion designers are generally a group of people who care about what happens in the world. Finding work that aligns with your values is perhaps the best way to make a contribution. But before you can find the clients who will give you this work, it’s important to really identify the values that drive you.

Discovering Core Values

Identifying your core values means knowing what makes you unique. Take a step back and think about it. What is your unique perspective? How do you look for meaning? What would you do if money weren’t a concern? These are hard questions, but asking them will lead you to finding your true values and purpose.

An Exercise to Find Your Vision

To identify your vision, go somewhere quiet with a pen and paper. Break your vision into two categories: personal and career. What do you want these to look like in three years? Write it as if you’re living it now. Brainstorming about what you want your life to look like will bring your values to the forefront. 

The next thing to do is learn how to attract the clients who align with these values. You’ll need to make a plan and implement it. This can be hard to do when you’re already busy, but taking small actions now will inevitably move you closer to achieving your vision.

Read the full show notes

Links and resources

Apply to the Mograph Mastermind

Ruined by Design by Mike Monteiro

Vivid Vision by Cameron Herold

Additional resources

Podcast music licensed by Big Waves

sonosanctus.com

dankoch.net

Podcast production & marketing support by the team at Counterweight Creative