082: How to find direction and focus as a motion designer w/ Ross Plaskow
Motion Hatch: Helping Motion Designers Do Better Business
Release Date: 02/16/2021
101: How to niche down as a motion designer w/ Giuseppe Forestieri
Motion Hatch: Helping Motion Designers Do Better Business
Should you niche down as a designer? We’ve all heard this advice! So, does niching down help you to win more clients or empower you to be seen as an expert? In this podcast, Hayley speaks with one of our students, Giuseppe about how he niched down his animation studio to work on projects he loves. About Giuseppe Forestieri Giuseppe Forestieri is the Animation Director of his own studio, and has a background in visual communication, specialising in animation and Illustration. Motion Aptitude is the fusion of two of Giuseppe’s biggest passions in life: creativity, and the great outdoors....
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100: Lessons learnt from making 100 podcast episodes w/ Hayley Akins
Motion Hatch: Helping Motion Designers Do Better Business
Hayley Akins is a motion designer, animator and the founder of Motion Hatch. Hayley launched this podcast in November 2017! In this episode, Hayley explains how and why she started this motion design podcast and what she’s learnt along the way. She hopes these
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99: How to create motion design side projects that complement your day job w/ Charli Marie
Motion Hatch: Helping Motion Designers Do Better Business
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98: How Giant Ant became a leading motion design studio w/ Jay Grandin
Motion Hatch: Helping Motion Designers Do Better Business
Jay is Co-Founder of Giant Ant, an animation studio in Vancouver. As Creative Director, Jay oversees nearly every project in the studio—leading the concept development and script writing processes as well as being actively involved in design and animation. In this episode, Jay unpacks how Giant Ant became a leading motion design studio.
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097: How to make six figures as a motion designer w/ John Filipkowski
Motion Hatch: Helping Motion Designers Do Better Business
John Filipkowski is a freelance motion designer from Chicagoland, with over ten years of experience. He’s worked with some huge brands on projects such as Dr Strange and Ant Man! In this episode we discuss how to earn six figures as a motion designer, the importance of outreach and how to build trust with clients.
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096: How to scale your income through productized services w/ Brad Hussey
Motion Hatch: Helping Motion Designers Do Better Business
Brad Hussey is a web designer, online educator and digital marketing consultant based out of Canada. Brad has taught more than 600,000 indie designers, developers and professionals how to get better at their craft and make a living doing work they love. In this episode we explore how you can use a productized service model to scale your motion design business.
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095: How to make passive income as a motion designer w/ Justin Archer
Motion Hatch: Helping Motion Designers Do Better Business
Justin Archer is a freelance motion designer who also makes passive income selling templates for final cut pro editors. He has almost 22k sales from Envato alone! In this episode we explore how he started making money through After Effects templates and how you can still be successful even if a market is saturated.
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094: How to get signed by a motion graphic design agent w/ Drew Melton
Motion Hatch: Helping Motion Designers Do Better Business
For some people, the idea of having an agent seems like a dream come true. But how do you actually get signed by a motion graphic design agent? What are the benefits? And once you’ve been signed, how do you make sure you get the most out of the relationship? Find out in our latest episode!
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093: How to work effectively with difficult clients w/ Ryan Koral
Motion Hatch: Helping Motion Designers Do Better Business
Ryan Koral has spent the past 13 years telling brand stories through video storytelling. In that time, he’s learned a thing or two about working with all different kinds of clients. Join us as he shares his top takeaways on how to build a great working relationship, no matter the brief or project.
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092: How to use brand strategy to grow your motion design business w/ Melinda Livsey
Motion Hatch: Helping Motion Designers Do Better Business
Melinda Livsey is a former graphic designer turned brand strategist. In this episode, she’ll teach you how you can use brand strategy to grow your motion design business and how to price your projects based on the value they’ll provide.
info_outlineAs a motion designer, it’s likely you have a lot of different skills.
But knowing which projects to invest your time and energy in can be overwhelming.
This week’s guest has a successful YouTube channel and Patreon account. But he wants to spend more of his time creating games as that’s what he really enjoys.
Join Hayley as she helps Ross Plaskow to find his direction and focus as a designer.
About Ross Plaskow
Ross started out his motion design career by doing an animation degree at the University of Portsmouth before getting a job working for an agency - the first one he ever contacted!
He worked there for a number of years before leaving that job to go freelance full-time.
How to land that first job once you go freelance
In typical freelance fashion, the road to freelancing success wasn’t straight-forward for Ross. It took him 6 months to get his first freelance gig.
Ross attributes this to not tailoring his approach when it came to approaching clients - his portfolio was very diverse and he feels he should have been more selective in the examples of work he sent over to potential clients.
It took him 6 months to really perfect his showreel and once he did, he found that getting work became a lot easier. Therefore you shouldn’t be afraid to niche down, even at the beginning of your career.
How to diversify your revenue streams as a motion designer
Ross started his YouTube channel in 2016 making cartoons and tutorials. Things started out positively but he hit a wall with creating content when he got too busy with his freelancing.
He almost gave up entirely, but then he hit a quiet spot in his freelance career and made the decision to create very niche tutorials and put them on the paid content subscription site, Patreon.
He now has over 200 paid members on the platform and his YouTube boasts an impressive 105k subscribers.
Ross says that the reason his YouTube videos have done so well is because of good SEO - using common sense and researching what kinds of video titles are already out there and filling that void. His first tutorial video now has over 2 million views!
How to balance freelancing full-time with other ventures
These are impressive achievements. However, Ross voiced to Hayley that despite his successes with YouTube and Patreon, he finds it difficult juggling his freelance career with these other ventures and knowing where to invest his time and energy.
Even though he has built up an impressive number of subscribers, Ross
finds himself falling out of love with YouTube and wanting to pursue his real passion of making games instead.
Picking between what you CAN do and what you ENJOY doing
As a freelancer, it’s likely that you can do a lot of different things. But the way to achieve better job satisfaction is to spend more time doing the things you enjoy doing, rather than the things you can do just to get paid.
Even though Ross spends the majority of his time animating characters for other people in his work, he feels that his true passion lies in making games, however, he is doubtful that he could make a living doing what he loves.
Hayley explained that once you take control of these limiting self-beliefs, you’ll see that there are unlimited opportunities to make money as a motion designer or animator.
Ross and Hayley discuss the different ways in which you could carry on working whilst still working towards your dream of doing what you love full-time.
How to find direction and focus
Hayley recommends picking a focused goal for each and every year - such as Ross’s current goal of saving up to buy a house. That helps you to prioritise and focus your mind.
She also gives her advice on what she would do if she was Ross to combine her dream of making games whilst taking advantage of the large YouTube audience he already has.
She says you shouldn’t under-estimate the power of sharing the journey and behind the scenes with your audience. It’s an effective way to not only add value to your audience but also spark their interest in the project you’re trying to launch.
Sharing your goals with your audience will also help to keep you accountable and creating a proper plan will help you to keep on track.
If creating a plan for the year feels too intimidating, break down your goals into Q1, Q2, Q3 and Q4.
Are you brimming with ideas but you struggle to know which ones to invest your time in? Do you believe you can make a living doing what you genuinely love to do? If not, why not? Leave a comment on the episode page and let us know!
Links & resources
Explore Ross Plaiskow’s work on his website, YouTube channel, Twitter and Instagram.
Complete the Perfect Day Exercise and SMART Goals.
Learn more about Client Quest.
Learn more about using accountability to achieve your goals through a Mastermind group.
Podcast music licensed by Big Waves
Podcast production by the team at BE MORE Media