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092: How to use brand strategy to grow your motion design business w/ Melinda Livsey

Motion Hatch: Helping Motion Designers Do Better Business

Release Date: 07/19/2021

101: How to niche down as a motion designer w/ Giuseppe Forestieri show art 101: How to niche down as a motion designer w/ Giuseppe Forestieri

Motion Hatch: Helping Motion Designers Do Better Business

Should you niche down as a designer? We’ve all heard this advice! So, does niching down help you to win more clients or empower you to be seen as an expert? In this podcast, Hayley speaks with one of our students, Giuseppe about how he niched down his animation studio to work on projects he loves. About Giuseppe Forestieri Giuseppe Forestieri is the Animation Director of his own studio, and has a background in visual communication, specialising in animation and Illustration. Motion Aptitude is the fusion of two of Giuseppe’s biggest passions in life: creativity, and the great outdoors....

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Hayley Akins is a motion designer, animator and the founder of Motion Hatch. Hayley launched this podcast in November 2017! In this episode, Hayley explains how and why she started this motion design podcast and what she’s learnt along the way. She hopes these

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Motion Hatch: Helping Motion Designers Do Better Business

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Motion Hatch: Helping Motion Designers Do Better Business

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096: How to scale your income through productized services w/ Brad Hussey show art 096: How to scale your income through productized services w/ Brad Hussey

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Brad Hussey is a web designer, online educator and digital marketing consultant based out of Canada. Brad has taught more than 600,000 indie designers, developers and professionals how to get better at their craft and make a living doing work they love. In this episode we explore how you can use a productized service model to scale your motion design business.

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For some people, the idea of having an agent seems like a dream come true. But how do you actually get signed by a motion graphic design agent? What are the benefits? And once you’ve been signed, how do you make sure you get the most out of the relationship? Find out in our latest episode!

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Motion Hatch: Helping Motion Designers Do Better Business

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092: How to use brand strategy to grow your motion design business w/  Melinda Livsey show art 092: How to use brand strategy to grow your motion design business w/ Melinda Livsey

Motion Hatch: Helping Motion Designers Do Better Business

Melinda Livsey is a former graphic designer turned brand strategist. In this episode, she’ll teach you how you can use brand strategy to grow your motion design business and how to price your projects based on the value they’ll provide.

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When you price your motion design projects, do you think about the value that you’ll bring to your client? How about asking them what success would look like?

These two things in combination will allow you to create your best work and get paid well for it. Join Brand Strategist Melinda Livsey as she teaches you how.

About Melinda Livsey

Melinda Livsey started her career as a graphic designer before turning to brand strategy and education. She teaches other designers how to make the switch from designing to becoming a brand strategist. 

She really wanted to work on bigger projects so she made the move from graphic design to brand identity. From there, she learned she could solve even bigger problems and help businesses to make their brands more profitable and memorable.

Read the full shownotes here.