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Is sports a sustainable business proposition in India with Nitin Kukreja

The Council by Nation of Sport

Release Date: 02/07/2019

Nitin Kukreja is the CEO of iQuest Enterprises, a conglomerate with business interests in a vast number of industries including sport. Kukreja was earlier part of the team that oversaw the ESPN - Star Sports merger, and rose the ranks to become CEO of Star Sports.

In today’s episode Kukreja helps us understand the key elements to getting sports business in India right, why sports is a long term investment, and why the league format, while effective, isn’t best suited for every sport.