Engaging the private sector to invest in Indian sport with Deep Mukherjee
Release Date: 02/22/2019
Deep Mukherjee is a sports industry veteran who is one of the key members behind the birth, building, and business of Star Sports. And while his role there demands much of his bandwidth, he finds time to engage in one of the largest mobilisations of private sector funding into Indian sports - CII’s (Confederation of Indian Industry) “Making India Play” initiative.
In this week’s podcast, Deep Mukherjee sits with The Council to explain how the private sector’s involvement is critical to the sustainable growth of Indian sport, what needs to evolve in order to attract more investment, and why sport and education are inseparable from each other.