Ep. 26 "Marketing, Industry Standards and Marijuana in Dentistry" with Courtney Roberts
Nobody Told Me That! with Teresa Duncan
Release Date: 11/12/2018
EP 12: Training, Profitability, and Patient Conversations with Dayna Johnson
Nobody Told Me That! with Teresa Duncan
Don't forget to check out the video episode on ! Join us for a candid conversation about financial management and team development. I’m thrilled to welcome back my close friend, Dayna Johnson, a dental consultant who's made a name for herself in the world of digital workflows and accounts receivable wizardry. We tackled these topics: Why collection conversations are scary Transparency and practice numbers Investing in training and employee retention How to reduce no-shows The business of dentistry Links from Episode: ------------- Synergy Dental Partners...
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EP 121: DSO Operations and Practice Valuations with Dr. Tony Stefanou
Nobody Told Me That! with Teresa Duncan
Don't forget to check out the video episode on ! Understanding the impact of Dental Service Organizations (DSOs) is critical for every office manager and dentist. My friend Dr. Tony Stefanou - the founder of Connect the Dents - is a solid resource in this area. Even if you’re not planning to join one soon you should know how they operate and grow. We can all learn from the different business models which operate around us. I asked Tony what piques a DSO’s interest and that led to a great conversation about practice valuations. Take some notes with this one! We tackled...
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EP 120: The Multigenerational Dental Office with Michelle Coker and Matt Nelson
Nobody Told Me That! with Teresa Duncan
Don't forget to check out the video episode on ! Great employees are worth their weight in gold. Managing them is usually the most taxing part of the job. Different personalities, different ages - all of it comes with pros and cons. My guests - Michelle Coker and Matt Nelson from the California Dental Association - help offices with these challenges every day. We unpacked the nuanced dynamics of workplace communication and the generational differences coloring today's dental practices. I hope it’s helpful! We tackled these topics: Workplace Communication Onboarding &...
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EP 119: Hygiene Advancements and Issues for 2024 with Rachel Wall, RDH, BS
Nobody Told Me That! with Teresa Duncan
Don't forget to check out the video episode on ! It’s always fun to have Rachel Wall back for hygiene updates. She’s the founder and president of Inspired Hygiene and is my go-to for shedding light on the latest trends and products in dental hygiene. We tackled these topics: The challenges of the various hygiene compensation models How a knowledgeable administrative team impacts patient communications Strategies for expanding service offerings in dental hygiene to keep pace with an evolving industry Newer treatments such as remineralization and enamel regeneration ...
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EP 118: Dental Compliance Challenges and Solutions with India Chance
Nobody Told Me That! with Teresa Duncan
SHOW NOTES: Don't forget to check out the video episode on ! Returning guest India Chance joined me for another infection control, bug-filled episode! She's the founder of Learn to Prevent and always teaches me something new. Sometimes I wish I didn't know it but it's important for our patients and practices. Some highlights from our talk: Infection Control and Compliance: Autoclaves - who knew they could be a hot topic? See what I did there? 😄 We talked tracking parameters for every autoclave cycle and how digital solutions are becoming the standard. HIPAA Compliance: She...
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EP 117: Breaking Down Interoperability Challenges with Dr. Bryan Laskin
Nobody Told Me That! with Teresa Duncan
Don't forget to check out the video episode on ! In this episode, I sat down with Dr. Bryan Laskin – a dental tech entrepreneur, an author and a good friend. He's been on before (Ep 76) and just like last time, the conversation flowed. Dentistry is changing behind the scenes. We think of progress as materials updates and faster scans. But what happens when the changes occur behind the scenes yet have such a huge impact on your job? Some highlights from our talk: Digital Transformation and Interoperability: We started by exploring the progression of dentistry from analog to digital...
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EP 116: Dental Industry Shifts: AI, Hygiene Compacts, and Conferences with Andrew Johnston and Kevin Henry
Nobody Told Me That! with Teresa Duncan
In this episode, I was joined by Andrew Johnston, co-founder of “A Tale of Two Hygienists,” and the man responsible for The Dental Podcast Network at Dental Economics. He's also a restorative hygienist. Also making an appearance was Editor-In-Chief at Dr. Bicuspid and my Chew On This Podcast co-host, Kevin Henry. We discussed some of the noticeable movements that have been shaking the current norms in the dental industry: Artificial Intelligence: We had to discuss the world of artificial intelligence (AI) and its industry impact. From its potential applications in administrative tasks...
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EP 115: The Threat of Workplace Violence In Dental Offices with Duane Tinker
Nobody Told Me That! with Teresa Duncan
In this episode, we dive deep into the concerning issue of workplace violence in dental offices. I was joined by my friend Duane Tinker, a compliance consultant and former investigator for the Texas Dental Board. This episode is a bit more serious than usual but oh so important. Dental Office Safety: We discuss the duty of business owners to provide a safe workplace, the importance of contingency plans, and the potential legal ramifications they may face in case of violent incidents. We also touch on the delicate topic of carrying guns at work - you have to know your local laws and...
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EP 114: Shake Up Your Marketing with Gary Bird of SMC National
Nobody Told Me That! with Teresa Duncan
In this episode, I was joined by Gary Bird, founder and managing partner of SMC National, to discuss changes in dental marketing strategies. We talked about many topics but really became animated when these came up: Video Marketing: Gary emphasized the importance of video in marketing, especially for promoting larger dental treatments. He discusses how high-quality videos can lower customer acquisition costs, build trust with patients, and address specific concerns of pediatric patients and their parents. He also explains how dentists who are camera-shy can use other staff members for their...
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EP 113: Preventing Cyber Attacks, Phishing and HIPAA Fines
Nobody Told Me That! with Teresa Duncan
October is Cybersecurity Awareness Month. In this episode, I took a deep dive into the world of cyber attacks and cybersecurity in the dental industry. My guests Teresa Pichay of the California Dental Association and Colette Johnson of The Dentists Insurance Company shared how phishing, vishing (it’s a thing!), and other forms of cyber attacks take advantage of human behavior and the potential consequences for dental practices. Our guests share real-life stories and offer valuable insights into protecting sensitive patient information and staying compliant with HIPAA regulations. We...
info_outlineToday’s podcast is all about out of the box marketing and staying on top of the latest knowledge and equipment in an area that has many offices to choose from. Courtney shares some inside secrets on how to get those referrals in a highly competitive environment. Teresa welcomes her good friend, endodontic office manager and fellow small business owner to talk about growth and staying on top of industry standards.
- 10:08 - Be aware of how competitive the industry is when forming marketing. Consider planning a year in advance.
- 12:00 Reach out and show personalization and appreciation for all the staff at a practice rather than just the doctor. Why is this important? Listen to find out how it can have a huge impacted on your referral base.
- *THIS IS HUGE* 14:00 Often times the doctor doesn’t refer the patient, it is the front desk team! How can you stand out to them?
- 16:00 Selection process - some inside tips to get those referrals.
- 18:49 Let’s talk Outsourcing!
- 21:12 - 25:00 Service Animals and Drugs oh my? How do you handle potential complications with patients, and how does it impact liability? Marijuana is making an impact on our offices.
- *Nobody Told Me That!* 25:30- 32:00 What kind of CE draws Courtney’s attention? If you are looking for suggestions this is where to get some ideas.
Links from Today's Show:
Forefronters, LLC for administrative training
Connect with Courtney on LinkedIn!
https://www.linkedin.com/in/courtney-roberts-faadom-75377983/