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How to make your online course outsell your competition

The Online Course Coach Podcast

Release Date: 02/27/2018

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Do you get scared knowing that there are other courses on your same topic? Or do you feel intimidated that there are people who have a larger audience than you? Here are some ways to outsell your competition.


This episode is brought to you by "Easy Video for Courses". Did you know that online courses that include video are 83% more effective in helping students remember the information better?

But most people struggle with complicated equipment or software, the cost of buying equipment, or they don’t feel confident in front of the camera. That’s why I created Easy Video for Courses. I’ve taken all the confusion out of the process so you can make effective course videos in half the time, even if you don’t like being on camera.

Go to EasyVideoForCourses.com to learn more and get the course.


 

1. You are unique and that means your course is different…and that’s a good thing

What can you offer that's unique to other courses? Is it your background, your experience, your personality or something else. It's 'ok' if your course is different, just figure out what's unique about your course and then use that to promote your 'uniquability'. Check out http://findyouryellowtux.com/ for inspiration on what Jesse does with his baseball team. No one ever said wow, that person is professional…they only are impressed if you’re different. If you don’t stand out you won’t be remarkable

2. Outserve your students

Most courses are mainly digital content delivered with a hands-off approach. Don't get me wrong, those are nice but they probably won't be truly 100% hands off. You'll need to interact with students, answer questions and help your students succeed. Here are some ways that you can outserve your students

  • Send them a gift - Giftology book
  • Offer more personable customer service. This could be with a forum, Facebook group, regular webinar, email interaction
  • Personally call each one of them. How cool would it be for your students to personally hear from them! I bet they won't forget that. And who knows, it might turn them into raving fans.
  • Send a personalized card to each student. With services like SendOutCards.com and other similar services, you can easily send out personalized cards to a lot of people. For an even better approach, handwrite and send the cards yourself.

3. Pick a niche and create a course for that target audience

If you think that there are too many courses with your same topic, think of ways you can go deep into a niche or topic.I did this with some of my first online courses. I found industries that could use my training and created customized training for their industry. This became very successful and separated me from any competition that made a course for a general audience. A strategy to consider if you're creating courses for multiple industries it creates anchor content that's industry-specific but uses the general content for all courses. So you might have some intro lessons for each industry but then everyone takes the main content. Then your final lessons will have specific applications to the given industry.

4. Go deeper - pick a few parts of the process and go deep.

There are a lot of courses that serve course creators but I found one that is usually ignored. We all know how vital effective course videos are but there isn't any training on how to create effective course videos. I created a step by step system that takes people through my process, shows what equipment to use between free and professional, gives them the tools to feel confident in front of the camera and even supplies ideas on how to create videos if you don't want to be on camera! Imagine if I had created a general course? It probably wouldn't be as successful as EasyVideoForCourses.com. Find supporting topics or problems your students have and create courses about that. You'll find much more success than just creating a general course where there is a lot of competition.

5. Partner with your competition to find gaps in each other’s courses and serve each other’s audiences

This might sound crazy but what if you approached your competitors and found ways to serve each other's audiences? There might be things that they don't want to do that you do and vice versa. You'll have more success if you serve more people than try to protect yourself from expanding. Plus, I can almost guarantee your audience knows who your competitor is! Find how to make the simplest course that only gives the most valued content. Most people don't want extensive courses that teach them EVERY aspect of the topic. Think of the 80/20 rule. What is the 20% that you can create that will give the 80% most value? Don’t make your course over complicated - most courses are too complicated.


This episode is brought to you by "Easy Video for Courses". Did you know that online courses that include video are 83% more effective in helping students remember the information better?

But most people struggle with complicated equipment or software, the cost of buying equipment, or they don’t feel confident in front of the camera. That’s why I created Easy Video for Courses. I’ve taken all the confusion out of the process so you can make effective course videos in half the time, even if you don’t like being on camera.

Go to EasyVideoForCourses.com to learn more and get the course.