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Why an online course creator should go to Social Media Marketing World (and 4 creative marketing strategies to promote your course)

The Online Course Coach Podcast

Release Date: 03/20/2018

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  There are so many conferences out there that it’s hard to pick which ones to attend. But Social Media Marketing World is one of my favorite conferences to attend each yet. While I LOVE industry conferences that specialize in courses and eLearning, I love more general conferences that focus on different aspects of marketing, video, and social media. I’ve gained so much value after going that I thought it would be helpful to hear about it, what I learned and some takeaways that you can learn. I was even able to pull aside a course creator with an awesome accent and get some tips from him and I’ll play that clip in a few minutes. Lastly, I want to share some creative marketing strategies you can use to build your audience and sell more courses.


This episode is brought to you by "Easy Video for Courses". Did you know that online courses that include video are 83% more effective in helping students remember the information better?

But most people struggle with complicated equipment or software, the cost of buying equipment, or they don’t feel confident in front of the camera. That’s why I created Easy Video for Courses. I’ve taken all the confusion out of the process so you can make effective course videos in half the time, even if you don’t like being on camera.

Go to EasyVideoForCourses.com to learn more and get the course.


First, in prep for the conference, I listened to my friend Nick Pavlidis’ podcast about conferences. He posted a podcast on Feb 13, 3018 about how to crush conferences. I won’t give away all the secrets of the podcast but Nick talks about why you shouldn’t go to sessions and what 3 groups you should serve at a conference. I put his strategies into place and I had one of the best conference experiences I’ve ever had. You can listen to it by going to onlinecoursecoach.com/crushconferences  I met more people in the hallways, at lunch, and outside the sessions that it was very valuable. I even got to meet Jesse Cole whom I’ve mentioned in previous podcasts. He runs the Savanah Bananas baseball team. You can also learn more about Jesse at Find Your Yellow Tux. The opening keynote was all about the FB Apocalypse. I haven’t talked much about this because there’s some really good info out there that goes in depth.

Opening Keynote - Social Media Marketing in 2018: What the Newest Research Reveals By Michael Stelzner, Social Media Examiner

  1. FB pages are getting less traffic and attention
  2. They’re prioritizing content posted by friends/family over a business page - in fact, business pages will see a dramatic decrease in being in the news feed
  3. Signals like reactions, comments, and shares. Long comments are more important than short comments

Use Video to gain traction on Facebook

  • Do a breaking news show, ask for feedback from the audience
  • Go live at events
  • Weekly tool/tip
  • Talk strategy
  • FB live
  • Use Vertical video (for ads too)
  • Get personal. It's all about connections

Online Course Creators Table

  • I got to sit with other course creators, brainstorm and give ideas on how to create and market online videos
  • In the coming weeks, I'll have a show about the top questions course creators ask and I heard these same questions asked at the conference. I'll be answering these top questions and more in an upcoming show.
  • Teachable sponsored a happy hour and I got to meet with course creators and some people from Teachable
  • It was so fun to meet beginners who don’t have a course yet, people that are very successful and people who are in between
  • I’ll be interviewing several experts that I met at the course creators tables so stay tuned in the coming weeks.

Dr. Dave Nicol

Dr. Dave gave some tips that he's found helpful in his own course. You can find him at drdavenicol.com

Creative marketing strategies to promote your online course

  1. Find a local community college or technical school to offer your courses. They get a percentage of the sales.
  2. Approach companies that have a similar, parallel or matching audience and offer a referral program
  3. Create white label courses where you create the content and then resell it to others who offer it to their audience
  4. Put a promo link in your email signature

This episode is brought to you by "Easy Video for Courses". Did you know that online courses that include video are 83% more effective in helping students remember the information better?

But most people struggle with complicated equipment or software, the cost of buying equipment, or they don’t feel confident in front of the camera. That’s why I created Easy Video for Courses. I’ve taken all the confusion out of the process so you can make effective course videos in half the time, even if you don’t like being on camera.

Go to EasyVideoForCourses.com to learn more and get the course.