Adam Busby On Being Present
OnProcess
Everyone has seen fight club right, well it might just hold the key to entering the creative flow state. In this episode we draw wisdom from the pinnacles of philosophy, Brad Pitt and Kung Fu Panda Two part equation to enter the flow state: 1. Use your body and brain in unison to focus on doing one thing. 2. Do it without criticism or judgement. - Original Theme Music by - Stay In Touch If this episode helped you in any way, we would love your support. The best way to support us is by and writing us a review. Thanks for listening.
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Kyle Steed On Art (Round 2)
OnProcess
The wise, intentional, creative and incredibly heartfelt Kyle Steed is back with us for a round 2 interview! We we were able to go a bit deeper in this one having set things up last time to talk about the muse, creative resistance, whether inspiration exists and beyond. Kyle takes us through the twists and turns of his creative career including his time in the airforce. We uncover some very interesting thoughts around self belief, internal narrative and how this shapes how we view ourselves. And perhaps my favourite part of the whole chat, equally enjoyable and uncomfortable, we get into...
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Adam Busby On Slowing Down To Speed Up
OnProcess
Log ten slow miles for every fast one. You can be slow, gentle and methodical but what you cannot be is inconsistent. - Original Theme Music by - Stay In Touch If this episode helped you in any way, we would love your support. The best way to support us is by and writing us a review. Thanks for listening.
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Adam Busby On Doing Nothing
OnProcess
When doing nothing is better than doing something. Courage, conviction and resilience, these are the tools it takes to make great art. - Original Theme Music by - Stay In Touch If this episode helped you in any way, we would love your support. The best way to support us is by and writing us a review. Thanks for listening.
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Adam Busby On Creative Compound Interest
OnProcess
Compound interest is considered to be the 8th wonder of the world, but what does it have to do with creativity? - Original Theme Music by - Stay In Touch If this episode helped you in any way, we would love your support. The best way to support us is by and writing us a review. Thanks for listening.
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Madeline Holt On Immersive Art
OnProcess
Madeline Holt is an incredibly considered and wise creative human that applies her hand at many different artistic outputs, most recently her practice has her working with light installations. Madeline has such a bank of wisdom that we pick through piece by piece, most of which was self taught and we learn was gleaned through trial and error. During our chat we learn about the intentional process that Madeline holds in her practice down to the colour of foods she eats, dive into her winding creative journey, and learn why music is tightly linked to her creative output. I think what I loved...
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ENESS On Interactive Public Art Installations
OnProcess
I had the pleasure of speaking to Nimrod Weis, one of the co-founders of the extremely creative, highly inventive and wonderfully playful studio ENESS. ENESS is an art and technology company who design evocative interactive experiences for public, commercial and cultural entities. The work that ENESS produces is able to hit that sweet spot of art that is able delight both a 6 year old and a 60 year old simultaneously, they are also masters of balancing art, commerce, technology and design. During our conversation we dive into the inception of the studio and how from day one Nimrod and his...
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Adam Busby On Action And Momentum
OnProcess
Can taking action quiet the inner critic, allow you to find your voice and actually create momentum? Momentum and action are powerful forces, if you are ready and have the ability to use it to your advantage when it comes. - Original Theme Music by - Stay In Touch If this episode helped you in any way, we would love your support. The best way to support us is by and writing us a review. Thanks for listening.
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Adam Busby On Protecting Your Inner Artist Child
OnProcess
This episode was inspired by my students, who like most creatives struggle with trying to look good and get better at the same time, which is impossible. - Original Theme Music by - Stay In Touch If this episode helped you in any way, we would love your support. The best way to support us is by and writing us a review. Thanks for listening.
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Adam Busby On Product Vs Process
OnProcess
A new format in addition to our usual interview style episode. These episodes will be slightly more esoteric, a bit more rough around the edges, usually based around a book or quote and will be short and punchy. Hope you enjoy! - Original Theme Music by - Stay In Touch If this episode helped you in any way, we would love your support. The best way to support us is by and writing us a review. Thanks for listening.
info_outlineRichie Meldrum started off as a writer, struggled as a journalist, turned into a copywriter and came out as a strategist. Currently a writer, strategist and creative strategy director at behaviour and culture change consultancy Interchange. Richie has worked in brand and digital agencies in the UK and Australia, collaborating with designers, technologists, project managers, clients and loads of other incredibly smart people that do things he can’t. Over the years, He's learnt how to use his love of research, writing and human behaviour to influence the outcome of hundreds of projects - from cultural institutions to global corporations, Italian-made womens’ shoes to Vietnamese noodle delivery apps. During my chat with Richie we go into the importance of active listening and absorbing knowledge from the people around you. We look at specific examples of brands that have strong strategy and even talk a bit about battle rap. Introducing Richie Meldrum On Brand Strategy.
Richie Meldrum
Links
Good Strategy Bad Strategy Book
Creative Strategy and The Business Of Design Book
Quotes
"I moved from being a copywriter, and as I was writing more and more, the words started to move into messaging, concept development and campaign creation and really moving from descriptive copy to into copy that would communicate something."
"One day I would be writing 220 descriptions of different types of tea and then the next I would be at Laneway festival interviewing Flume!"
"I always define brand as the sum of the perceptions that are held about you, your product or your service."
"Brand strategy is about working out what those [Brand] perceptions should be and then putting a plan in place, so that everybody and everything that you do as a brand is geared towards enforcing those perceptions."
"It's not really about personal taste of likes or dislikes, its about whether it works for the audience."
Original Theme Music
by Devin Luke - devinlukemusic.com
Stay In Touch
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