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S1 E2 - Inside the Business of a High Performing OT Entrepreneur with Laura Park Figueroa

OTs Get Paid Podcast

Release Date: 02/02/2021

S2 E13 - Tips for Making Difficult CEO Decisions show art S2 E13 - Tips for Making Difficult CEO Decisions

OTs Get Paid Podcast

In another instalment of Get Paid Perks, Trish talks about some tips for making difficult strategic decisions as a CEO and balancing your mental health with your professional roles and responsibilities. Discussion Topics: • Preparation for the OT Entrepreneur Live Summit • How having a good team and using data can help in decision-making • Tips for making difficult business decisions Episode Resources: When was the last time you took a moment and assessed where your business growth stands? Do you know where to focus your attention so you can increase your profit, clarity,...

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S2 E12 - Marketing for Online and In Person Services with Jane Erbe show art S2 E12 - Marketing for Online and In Person Services with Jane Erbe

OTs Get Paid Podcast

In this episode, I’m joined by Jane Erbe of Smart Pediatrics. We discuss business models, business development, sales, and marketing.   Discussion Topics: Valuing your therapists. Getting out of the way so your business can grow. Knowing your numbers. Public pay vs. private pay. Working in your zone of genius. Transitioning from therapist to business owner to CEO. Marketing an online course. Episode Resources: When was the last time you took a moment and assessed where your business growth stands? Do you know where to focus your attention so you can increase your profit, clarity, and...

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S2 E11 - Rise Above the Noise with Personalization in Sales show art S2 E11 - Rise Above the Noise with Personalization in Sales

OTs Get Paid Podcast

In another instalment of Get Paid Perks, Trish answers your frequently asked marketing questions.   Discussion Topics: Listing your prices on your website Generating traffic Customer leads and conversion   Episode Resources: When was the last time you took a moment and assessed where your business growth stands? Do you know where to focus your attention so you can increase your profit, clarity, and impact? The OTs Get Paid Quiz is here to help you assess where you are and inspire growth. Click to take the quiz! Make sure you subscribe to the OTGP podcast so you can be notified...

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S2 E10 - The Selling Staircase with Sales Maven Nikki Rausch show art S2 E10 - The Selling Staircase with Sales Maven Nikki Rausch

OTs Get Paid Podcast

In this episode, I’m joined by sales expert Nikki Rausch. Nikki is the owner of the Sales Maven Framework and the Sales Maven Society. Nikki has over 25 years of experience in sales including work with The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA.   Nikki’s Selling Staircase: Creating Curiosity Recognizing Buying Signals Issuing invitations   Episode Resources:     About Nikki When was the last time you took a moment and assessed where your business growth stands? Do you know where to focus your attention so you can increase your...

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S2 Ep 9 - Top 3 Tips for Sales Calls show art S2 Ep 9 - Top 3 Tips for Sales Calls

OTs Get Paid Podcast

Do you know how to be awesome at sales calls? In this episode we list our top 3 tips for securing more clients and more sales through discovery calls! Today I answer some questions like how can we convert someone who may or may not be interested in our business to an ideal client! Episode Notes How to screen for ideal customers. Should we prequalify? How to avoid giving away too much on a discovery call while also helping people. How do you keep a call to 15 minutes? Should we have a script? Episode Resources: When was the last time you took a moment and assessed where your business...

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S2 E8 - Who Do You Need to Be to Run a Successful OT Business? show art S2 E8 - Who Do You Need to Be to Run a Successful OT Business?

OTs Get Paid Podcast

Today we explore the Be Do Have Model. Typically, we start out in life as Have Do Be. As an example, "I need to have more time to grow my business, in order to be make it the successful business I want it to be" I need x to get y. Throughout this episode, think of some of your Have Do Be thought patterns in your life.   Episode Notes What are some of the things that stop us? How do we undo the Have Do Be cycle? What happens when we want to start something new? How does our brain react? And how can we get over that discomfort? Who do we need to be to achieve what we are aiming for? What...

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S2 E7 - How to Sell Your Services on the Open Market with Moira Peña show art S2 E7 - How to Sell Your Services on the Open Market with Moira Peña

OTs Get Paid Podcast

In this episode, I’m joined by OT Moira Peña of Moira Peña Consulting. Moira also teaches online courses with the Canadian Association of Occupational Therapists, works at the Holland Bloorview Kids Rehabilitation Hospital, and is part of the ECHO Ontario Autism Program.   Moira’s steps to taking your clinical expertise to the open market: Trial it before you sell it; make sure that there is a market. You must learn how to effectively market your service. Moira shares her top 3 methods for marketing her online course. No one is going to be a Prince Charming and discover you....

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S2 E6 - Looking to the Tech Industry to Grow Wealth in OT Businesses with Dr Kathryn Wise show art S2 E6 - Looking to the Tech Industry to Grow Wealth in OT Businesses with Dr Kathryn Wise

OTs Get Paid Podcast

In this episode, I’m joined by assistant clinical professor, Dr. Kathryn Wise.   Discussion Topics: Women in business. Monetizing your value as an OT. Reinvesting to create multiple revenue streams. Business models. Gaining insight by analyzing business sectors outside of health care. The loneliness associated with becoming a leader.     Episode Resources:   About Kathryn Email:   When was the last time you took a moment and assessed where your business growth stands? Do you know where to focus your attention so you can increase your profit, clarity, and...

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S2 E5 - Unmarketing That Works With Kelly Casey Beins show art S2 E5 - Unmarketing That Works With Kelly Casey Beins

OTs Get Paid Podcast

In another installment of business besties, I’m joined by OT and entrepreneur Kelly Casey Beins. We focus on the number one question we get asked at OTs Get Paid: Where do I start with marketing?   Kelly shares her 3 key basics for marketing in a service based bricks and mortar business: Relationship Based Marketing & Networking Repeat Presence Effective Services   Episode Resources:   About Kelly: When was the last time you took a moment and assessed where your business growth stands? Do you know where to focus your attention so you can increase your profit,...

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S2 E4 - How Do Your Core Values Affect Your Profit: Get Paid Perks Bonus Training show art S2 E4 - How Do Your Core Values Affect Your Profit: Get Paid Perks Bonus Training

OTs Get Paid Podcast

Do you know what your core values are and how they impact your margins? Core values define how you act and carry yourself in your OT business so we need to clearly define and align with these values to make sure we can be on our chosen path. In this episode I explore how our core values affect our profits!   Episode notes: I discuss: What are your non-negotiables? What will you absolutely NOT do? Where do you draw the line for yourself in terms of what lengths you are willing to go for your ideal clients? Play to your strengths. Where is your zone of genius? How can you focus your...

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More Episodes

 

In this episode, we start off with big laughs and jump right in to interview Laura Park Figueroa, founder of Outdoor Kids OT and host of the Mind Your OT Business Podcast. Laura is a leader in the OT Entrepreneur space, and shares all the details of her revenue and profit in her multiples businesses. Listen up to hear how LPK gets paid!

 

Episode Notes

Laura and I discuss:

  • How does Laura get it all done, running two businesses while getting her PhD?
  • Shiny object syndrome
  • Do you need multiple businesses to get paid what we all want as an OT entrepreneur?
  • Laura's "Fist on the Table" moment
  • Why a PhD is important for OT Entrepreneurs
  • Does thinking about profit make you an outsider in the OT world?
  • Overcome the OT inferiority complex so that you can start getting paid as an OT entrepreneur.
  • Laura's 2019 and 2020 impact and income goals - and how she continued to make money through covid-19
  • What's the process of pivoting into the online space

 

Episode resources:


About Laura:

 

Want to work with me on growing and scaling your business in order to get paid? CLICK HERE to see the ways we can work together.

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